Mobile
A rapidly growing smartphone audience
49.8 million people own a mobile
phone in the UK
73% of mobile phones in the UK are
smartphones
Smartphone Ownership has grown
14% since December 2012
Source: comScore MobiLens, 3 month average ending December 2013
What do people use mobile phones for?
39% of mobile owners access news – that’s over 19m people
69%
Took photos
64%
Used browser
Used email
56%
48%
Social networking
Played games
39%
Accessed news
39%
30%
Listening to music
27%
Watched TV or video
Accessed online retail
Purchased goods or services
Source: comScore MobiLens, 3 month average ending December 2013
25%
18%
Just over half of smartphone users access news
Over 18 million
Smartphone users
access news on their
phone
That’s 51% of the
smartphone audience
Source: comScore MobiLens, 3 month average ending December 2013
Unique visitors accessing newspaper sites grew
40% year on year
Unique visitors accessing newspaper sites via
mobile browser (millions)
+40%
YoY
13.5
9.7
Dec 12
Source: comScore GSMA Mobile Media Metrics, December 2013 and December 2012
Dec 13
Newspaper page views have enjoyed significant
growth year on year
Newspaper pages viewed via mobile browser (000s)
1,125,245
+63%
YoY
689,449
Dec 12
Source: comScore GSMA Mobile Media Metrics, December 2013 and December 2012
Dec 13
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Unique visitors accessing newspaper sites via mobile