NORTON UNIVERSITY
MASTER IN DEVELOPMENT MANAGEMENT
INSTITUTIONAL DEVELOPMENT
CASE ANALYSIS
Group 3: Presentation
Submitted to: Dr. Renato M. Lee
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Mr. Nhim Dalen
Mr. Mao Piseth
Mr. Saman Dimara
Mr. Hak Sopagnha
Ms Lim Lina
Mr. Keo Sovan Chanborey
Mr. Chhoeng Sangha
Mr. Horn Pisith
Mr. Hut Chenda
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
Overview
Problem
 Macro
 Micro
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Causes
Proposed options/Alternatives
Recommendation

The Dim Lighting Company is a subsidiary of a major
producer of electronic products.

The Dim Lighting Company subsidiary produces electric
lamps and employs about 2,000 workers.

This subsidiary successfully for the past five years, however,
last year the division failed to realized its operating targets,
and profit margin dropped by 15 percent.

Spinks has submitted a budget request for a major research
project, the micro-miniaturization “The Lamp of the Future”
of lighting source which could greatly reduce energy
requirement.
micro-miniaturization: production and application of very small semiconductor
components and the circuits and equipment in which they are used

MACRO
 The division failed to realize its operating targets,
and profit margins dropped by 15%.

MICRO
 Dr. Robert Spinks, director of R&D would resign,
which would shatter the R&D department he had
worked so hard to assemble.

MACRO
 The DIM Lighting Company failed to move into
new technologies, the firm would be
competitively obsolete.

MICRO
 The company not accept new creativity and
innovation in Research and Development

Structure
Group Vice
President
General Manager
JIM WEST
Director R&D
Dr. SPINKS
Director Marketing
P. NEWELL
Director Mtg
B. BOSWELL
Director Accounting
C. PRESTON
1
Conduct the research on microminiaturization
2
Purchase new machine
3
Both 1 and 2
1

ADVANTAGES:
 Low cost (250,000/year for two years)
 New technology found that greatly reduce energy
requirements
 Competitive advantages
 Long-term benefits
 Avoid global redundancy
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DISADVANTAGES:
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Low productivities
Uncertain results
High risk
Length of time
2

ADVANTAGES:
 Quick productivity
 Easy to manage
 Very direct payback
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DISADVANTAGES:





High cost (1,000,000 USD)
Reduce workforce and making global redundancy
Maintaining cost
Social and global environment affected (pollution)
failed to move into new technologies, the firm would
be competitively obsolete.
3
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ADVANTAGES:





Quick productivities / high productions
Future expansion of market
Address to the need of clients
Both short and longer term perspective
DISADVANTAGES:
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


Very high cost XXX XXX
Difficult to manage
Maintaining cost
Social and global environment affected
1
1
Optionthe research on microConduct
miniaturization
2
Conduct the research on microPurchase new machine
miniaturization
3
Both 1beand
2
Would
strongly
recommended!