SalesForce.com
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By Roman Kowal
Presentation Content
•
1
Analysis of E-Business
Model
•
2
Analysis of Primary
Technologies
•
3
Networks and Mobile
Strategies
•4
SWOT Analysis
Background
Mission & Vision
"We are a leading provider of enterprise
cloud computing and social enterprise
solutions, and are dedicated to helping
customers transform themselves into
social enterprises. Social enterprises
leverage social, mobile and open
technologies to engage and collaborate
with their customers and employees in
new and powerful ways. Our technologies
are targeted at businesses of all sizes and
industries worldwide." (Salesforce.com,
2013).
E-Business Model
Utility Model
Subscription Model
• Salesforce charges
based on usage.(How
many users, cloud
storage, etc)
• Also charges for App
Development Services
and SaaS.
• Although Salesforce
charges per user, they
also charge that user per
Month Subscription fees
for the usage of software.
Technology & Application
Technology and Application
CRM Application
• Real-time sales collaborative tool
• Provides sales representatives with customer profile
and account history
• Tracks opportunity related data including milestones,
decision makers, and customer communications.
Customer Service Application
• Provides companies with call center like view which
helps create and track cases coming in.
• Customer Portals so they can track their own cases.
• Has social networking plugin.Provides analytical tools
and other services like email
Technology and Application
Salesforce Platform (force.com)
• Also known as Force.com
• Build Apps and Websites for customers and employees
• Allows External developers to create add-on
applications that integrate into the main salesforce
application.
Chatter – Enterprise Social Network
• Real-time collaboration platform
• Sends information via real time to a news stream.
• Users can follow coworkers and data to receive
broadcast updates about project and customer status.
Mobile Technology
Salesforce
Mobile
Chatter
Mobile
• Access critical records and information with
mobile devices.
• Allows for users to stay up to date with real time
data.
• Easily access materials from the Sales & Service
Cloud.
• Allows users to stay connected to people and
records.
• Track breaking development from any mobile
device.
• Allows for conversation via call, email
or text to colleagues.
Salesforce Mobile
Connect to all business information typically
accessed from non-mobile devices
• Anytime
• Anyplace
Same cloud resources available for Mobile
Devices
• Sales Cloud
• Service Cloud
• Marketing Cloud
Chatter Mobile
“As CEO, I have 5 main
objectives. Salesforce Chatter
on my iPad allows me to watch
all 5 of them succeed in real
time.”
A real-time collaboration and
social networking tool for
Mobile Devices
“Salesforce Chatter on my iPad
allows me to easily collaborate
with our employees at a speed
never before possible.”
Steve Singh
CEO and
Chairman,
Concur
Michael Chasen
President and CEO,
Blackboard, Inc.
SWOT Analysis
trength
eakness
pportunities
hreats
•Financial Stability: YOY Revenue growth
•Scalability: Able to add users and customers quickly and at a low cost
•Brand: Known as a CRM leader
•Multiple Access options: Mobile interface appeals to clients.
•Non-diverse offerings: Competitors have multiple platforms to offer.
•Competitive Landscape: Large competitors such as amazon, Google, SAP and Oracle
•Create supplementary offerings
•Acquire complementary firms to expand customer base and offerings.
•Growth overseas (Olson, 2010)
•Large competitors
•Many firms entering the CRM/ Cloud space to compete
•View that the cloud is not a secure data store- trust of clients and public.
Strength vs. Weaknesses
trength
eakness
•Financial Stability: YOY Revenue growth
•Scalability: Able to add users and customers quickly and at a low cost
•Brand: Known as a CRM leader
•Multiple Access options: Mobile interface appeals to clients.
•Non-diverse offerings: Competitors have multiple platforms to offer.
•Competitive Landscape: Large competitors such as amazon, Google, SAP and Oracle
Opportunities vs. Threats
pportunities
hreats
•Create supplementary offerings
•Acquire complementary firms to expand customer base and offerings.
•Growth overseas (Olson, 2010)
•Large competitors
•Many firms entering the CRM/ Cloud space to compete
•View that the cloud is not a secure data store- trust of clients and public.
Final Thoughts
• Solid e-Business Model
• Solid financial performance and
reputation
• Flexible options for clients
• Social connectivity capabilities
• Opportunity to expand offerings
• Growing competition in the Cloud
• CRM leader poised for growth
References:
Letzing, J. (2007, Apr 25). Big rivals move in on salesforce.com's turf. Wall Street
Journal. Retrieved from
http://search.proquest.com/docview/399069937?accountid=28006
Mbaskool.com. Salesforce.com SWOT. http://www.mbaskool.com/brandguide/ittechnology/2609- salesforcecom.html
Olson, A., Ryan, C. & Stebbins, T. (April 14, 2010). Salesforce.com Strategic Report.
http://economics-files.pomona.edu/jlikens/Senior Seminars/vector2010/pdf/crm.pdf
Singh, S. (2013, Apr 30). Customer relationship management software market grew
12.5% in 2012: Gartner [software]. The Economic Times (Online). Retrieved from
http://search.proquest.com/docview/1346660914?accountid=28006