The Big Picture:
Delivering Strategy 2020
Mark Wilson
25th September 2014
1
Strategy to 2020
Vision
Mission
Our Vision is a world of improved health
where decisions about health and health care are informed by highquality, relevant and up-to-date synthesized research evidence.
Our Mission is to promote evidence-informed
health decision-making
by producing high-quality, relevant, accessible systematic reviews and
other synthesized research evidence.
Strategy to 2020
Vision
Mission
Goals
Goal 1: Producing Evidence - To produce high-quality, relevant, up-to-date systematic
reviews and other synthesized research evidence to inform health decision-making
Goal 2: Accessible Evidence - To make Cochrane evidence accessible and useful to
everybody, everywhere in the world
Goal 3: Advocating for Evidence - To make Cochrane the ‘home of evidence’ to inform
health decision-making, build greater recognition of our work, and become the leading
advocate for evidence-informed health care.
Goal 4: Building an Effective & Sustainable Organisation - To be a diverse, inclusive and
transparent international organisation that effectively harnesses the enthusiasm and
skills of our contributors, is guided by our principles, governed accountably, managed
efficiently and makes optimal use of its resources.
Goal One: Producing Evidence
Strategy to 2020
Vision
Mission
Up to date
(2)
Objectives
Pioneering
Methods
Relevant
Wide
coverage
Objectives
Objective 1 of 7:
High
quality
Efficient
production
Goals
We will continue to develop and
implement comprehensive quality
assurance mechanisms for
editorial and methodological
standards throughout our
production and updating
processes.
Strategy to 2020
Vision
Mission
Goals
Objectives
UserCentred
(3)
High
quality
Efficient
production
(2)
Up to
date
Goal One
7
Objectives
Pioneering
Methods
Global
Impact
Global
Partner
Goal Three
8
Objectives
Relevant
Wide
coverage
Global
Profile
The
‘Home of
Evidence’
(2)
Accessible
Language
Inclusive
& Open
Environ
mentally
Respons
ible
Global
&
Diverse
Goal Four
7
Objectives
Transpar
ently
Governed
Global
Advocate
(3)
Goal Two
6
Objectives
Multilingual
Investing
in
People
Financi
ally
Strong
Efficiently
Run
Open
Access
Goal One: Producing Evidence
Vision
Mission
Goals
High
quality
Efficient
production
Objectives
Relevant
Wide
coverage
Targets
2014 Target: High Quality
Up to date
Pioneering
Methods
Objectives
Create a prioritised set of the existing
MECIR standards with the aim of
achieving 100% compliance to them for
new Cochrane Systematic Reviews.
Delivering
Strategy to 2020
Vision
Mission
4
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Goals
Objectives
Targets
Goals
Objectives
Targets for 2014
9
Delivering
Strategy to 2020
http://www.cochrane.org/community/organisationadministration/cochrane-strategy-2020
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Goal One: Producing Evidence
Vision
Mission
Goals
Targets
Target 1.2: MECIR subset
High
quality
Efficient
production
Objectives
Up to date
Create a prioritised set of the existing
MECIR standards with the aim of
achieving 100% compliance to them for
new Cochrane Systematic Reviews.
Objectives
Pioneering
Methods
Relevant
Wide
coverage
• Quality assurance process has been
highly successful and continued due
to demand
• An audit process has now also started
which will lead to the development of
the subset
Goal One: Producing Evidence
Vision
Mission
Goals
Up to date
Objectives
Pioneering
Methods
Relevant
Wide
coverage
Targets
Target 1.3.i: Author Support
Tool
High
quality
Efficient
production
Objectives
Improve production processes by
implementing a web-based author
support tool
• Decision made on preferred provider
following RFP process
• Implementation work will start
immediately with anticipated full
launch in Spring 2015
Goal Two: Accessible Evidence
Vision
Mission
Goals
Objectives
Accessible
Language
Targets
Target 2.4: Open Access
Roadmap
UserCentred
Multilingual
Objectives
Open
Access
Develop a roadmap for achieving
universal open access to new and
updated Cochrane Systematic Reviews by
the end of 2016.
• Significant work has been undertaken
to scope out possible models for
Cochrane
• A recommendation to explore two
specific models in detail is being
considered by the Steering Group
• Open Access roadmap will be in place
in early 2015
Goal Two: Accessible Evidence
Vision
Mission
Goals
Objectives
Targets
Target 2.6: Translation Strategy
UserCentred
Finalise strategy, establish an integrated
translation management system and introduce
key digital content and multi-lingual portals in
French, Spanish and three other languages.
Multilingual
Objectives
Open
Access
•
•
•
Accessible
Language
•
Strategy approved and translation
co-ordinator appointed
Translation Management System adopted
and already in use by 12 language teams –
with many more to come
€400,000 raised for translation into
German & East European languages
Multi-lingual web sites to be launched in
2015
Goal Three: Advocating for Evidence
Vision
Mission
Goals
The
‘Home of
Evidence’
Objectives
Global
Partner
Targets
Target 3.1: Coherent Brand
Global
Profile
Global
Impact
Objectives
Create a coherent Cochrane brand
across all content.
• New logo approved
• Full launch of new brand on
schedule for Jan 2015
Global
Advocate
Our new logo
Our strapline:
Trusted evidence.
Informed decisions.
Better health.
Cochrane Library
The only sub brand that will use the main brand colours
Our colours
Master brand colours
Sub brand colours
How does it look? Initial mock-ups
Cochrane Groups
How
do they look? Initial report designs
Key milestones
October
November
December
January
February
March
Launch planning
31 January
31 January – 31 March
Use of new master brand
Launch of sub brands
Goal Three: Advocating for Evidence
Vision
Mission
Goals
The
‘Home of
Evidence’
Objectives
Global
Partner
Targets
Target 3.2: Establish 3-5
strategic partnerships
Global
Profile
Global
Impact
Objectives
Global
Advocate
Identify and establish partnerships
with three to five international
strategic stakeholders to advance
evidence-informed health decisionmaking.
• GIN and Wikipedia partnerships
formed
• Campbell Collaboration
partnership imminent
• Will begin working on new
Cochrane-WHO work plan 2015-
Goal Four: Building an Effective and
Sustainable Organisation
Vision
Mission
Goals
Objectives
Targets
Target 4.2: Training Strategy
Inclusive
& Open
Environ
mentally
Responsi
ble
Global &
Diverse
Objectives
Transpare
ntly
Governed
Develop, and begin implementation
of, an inter-professional and inclusive
training and professional
development strategy.
Financially
Strong
Investing
in People
Efficiently
Run
• Training strategy approved
• Implementation to start by the end
of the year
Goal Four: Building an Effective and
Sustainable Organisation
Vision
Mission
Goals
Targets
Target 4.3: Governance
review
Inclusive
& Open
Environ
mentally
Responsi
ble
Global &
Diverse
Objectives
Transpare
ntly
Governed
Financially
Strong
Investing
in People
Objectives
Efficiently
Run
We will increase the transparency of
the organisation’s governance and
improve the opportunities for any
contributor to participate in
governing …
• Initial paper to frame review with
the Cochrane Steering Group (CSG)
• CSG have undertaken a board
development day
Learning As We Go
Vision
Mission
Goals
Objectives
Accessible
Language
Targets
Target 2.1: User Experience
Review and Framework
UserCentred
Multilingual
Objectives
Open
Access
Gather systematic data and improve
our understanding of end-user
experience and need; and establish a
framework for ongoing reassessment.
• Critical to informing our future
development
• Larger scope than anticipated, so
we have deferred the deadline to
ensure it is done properly
The Big Picture (1)
2014 – Overall, an excellent foundational year on
delivering Strategy to 2020;
2015 will see more tangible change and impact:
• A lot is being taken on and the Strategy must be a strategy
owned and delivered by the whole organisation – not just the
CET
• A marathon not a sprint! We can adjust our speed of change
and need to ensure we deliver those initial targets we have set
• Planning & Initial Implementation Phase: Extensive
Consultation & Engagement inside Cochrane in 2014:
•
•
High/Ongoing for 6 targets: (1.1) Prioritization; (2.6) Translation; (3.1) Cochrane
brand; (4.2) Training & Development; (4.4) CRG/Centres &
Branches/Fields/Consumers & Methods Groups Reviews
Medium &/or will Increase for 5 targets: (1.4) Non-Standard Methods; (2.2)
Dissemination Checklist; (2.4) Open Access; (3.4) Global impact stories; (4.3)
Governance Review
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The Big Picture (2)
• In 2015 wide consultation/planning needed for 5 targets:
(1.3ii) Review Reduction Time; (2.1) User Experience; (2.5)
Simplified/Standardized Language; (3.3) Global Policy/Advocacy
framework & positioning; (4.1) Membership scheme
2015 Finalisation/Implementation Roll-Out:
(Goal 1) Prioritization; MECIR subset; CAST implementation;
Non-Standard Methods strategy;
(Goal 2) Dissemination plans in Reviews; Translation;
(Goal 3) Cochrane branding;
(Goal 4) Training & Development; Cochrane Steering Group
reform
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The Big Picture (3)
• Cochrane continuing to grow
– Nearly 35,000 registered volunteers; with over 8,000 active in the last six
months
– Four new Cochrane branches approved/opened: Japan, Malaysia, Mexico,
Portugal; and French Satellite of the Musculoskeletal CRG opened
• Cochrane Library Sales
– Record year in 2013-14 for sales revenues and royalties
– Sales on target - 5% increase in 2014 projected;
• Very Strong financial position
– Excellent 2013-14 results: £1.2m operating surplus;
– Reserves at record £7.2m;
– Expenditure/Run Rate 67% - well below budget.
• Thanks to all collaborators for their efforts this year
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