MaRS is a member of

Industry-Academic
Collaboration
Programs & Services
Business Acceleration
Programs & Services
1 Investment Accelerator Fund
Includes:
• Life Science Fund
• *Youth IAF
2 Business Acceleration Program
Includes :
•
Entrepreneurs in Residence
• Market Intelligence
• Business Development Grants
• *Youth BAP
17 Knowledge &
Tech Transfer Networks
17 Regional
Innovation Centres (RICs)
Results Management - Client Management - Collaboration Tools
Toronto
RIC
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Note: *new programs launched in FY14.

Business Acceleration Program

BAP is a funding mechanism that helps the
“Ontario Network of
Entrepreneurs” deliver programming, mentorship and funding to nurture entrepreneurship and enable creation of
Canada’s next generation of jobs.

ONE network consists of
–
Colleges and Universities,
Regional Innovation
Centers, Small Business
Enterprise Centers,
Business Advisory
Services – Go to www.onebusiness.ca
for more details.
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Memory at Work
Education online, onsite
& workshops
Funding competitions
BAP funds
Market
Intelligence
RIC program funding
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For technology or social purpose start-ups
 Ontario entrepreneurs – Students, Researchers and other Start ups;
Typically with < $1 M in revenues and < $2 M in private investment
 Student entrepreneurs – must be in a campus linked accelerator, incubator or entrepreneurship program such as – Next 36, Impact center,
UTEST, McMaster’s XCEE, Velocity, MBET, DMZ etc. or is a client at a local RIC.
 Researcher entrepreneur – must be working with a commercialization office at the university or client at a local RIC.
 Start ups not associated with Univ. or college should work directly with your local RIC
 Note: If you are a main street business – such as retail shop, restaurant, service business it is best for you to work with an SBEC in your local region; here in Toronto that would be Enterprise Toronto.
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17 Regional Innovation Centers in Ontario
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Memory at Work
Q4 FY14 Update: Regional Innovation Centre Client Demographics and Program Activity
Overall Activity
4,758 ventures assisted YTD
784 ventures considered to be “high potential” in Q4
2,104 ventures received advisory services in Q4
744 ventures were new clients in Q4
15,068
hours of advisory services provided in Q4 with a total of
55,535
hours delivered YTD
Firm Age
41% of ventures are at 0-6 mos. of development or pre-startup
15% of ventures are 60 mos. old or over
69%
Firm Size of ventures are “Early Stage”
(pre-revenue)
Firm Industry
70%
56% of ventures are from ICT – Digital Media
12% of ventures are from Life Sci. – Healthcare
9% of ventures are from Cleantech
Firm Stage of ventures are at the “Idea” or
“Discovery” stage of development
9% of ventures are from
Materials and Advanced
Manufacturing
14% of ventures are from other industries
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Memory at Work
Q4 FY14 Update: Regional Innovation Centre Client Service Activity
2,104 ventures received advisory services in FY14 Q4
3500
3064
3000
2653
2500
2000
1651
1500
1000
500
406
0
310
32 60
651
380
449
123 114
163
711
448
92
1117
1020
0 0
54
712
570
503
165
45 43
707
154
73
410
57
Clients
Hours
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Memory at Work
Q3 FY14 Update: Program Development
Embedded Executive Funding
Program Update
– The Embedded Executive
Program provides support to early-stage tech ventures to bring in a critical C or VP level resource for a short-term period of time in order to assist in creating an inflection point for the venture.
– Budget of $1.5M and the capacity to provide funding to up to 30 high potential
ventures in the province at
$50,000 each. An additional
$15k cash commitment will be requested from ventures.
Total applications by RIC referral:
126 applications were received from across the province and representing
14 of the 17 RICs.
7
6
7
8
6
4
3 2
9
12
58
MaRS Advisory Services
Communitech
Innovation Guelph
TechAlliance
RIC Centre ventureLAB
HalTech
Invest Ottawa
WEtech Alliance
Investment Accelerator Fund
(IAF)
Innovation Factory
Spark Centre
Innovation Initiatives Ontario
North (IION)
Launch Lab
Innovate Niagara
NORCAT
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Memory at Work
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Event Series and Experiential Programs
260
Number of MaRS entrepreneurship educational events programmed & delivered in FY2014
16,86
Number of MaRS entrepreneurship education attendees in FY2014
Number of hours of live education provided to entrepreneurs in FY2014
3
Entrepreneurship 101 | MaRS Best Practices | MaRS Market Insights
MaRS Global Leadership | MaRS Future Leaders | Entrepreneur’s Toolkit Workshops
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Funding: Searchable database of 7000+ funding sources
Inspiration and Advice: 1000+ videos from been-there entrepreneurs
Strategies: 18 intuitive workbooks to define and refine business strategies
Online course: Entrepreneurship 101 resources and videos
Valuable info and tools: 500 articles and templates to help navigate business challenges
“ This is an excellent website loaded with good material for new companies starting out.” -Robert Falkner
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Entrepreneur’s Toolkit
2.45 million
Number of views of articles and workbooks
510,000
Number of video views www.marsdd.com/toolkit
From Launch in Q4 2009 until Mar 31 2014
Articles | Videos | How-to Guides | Workbooks | Funding Database
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Rebuilt two first series and refreshed the rest:
This two-part workshop series is designed to help early-stage ventures understand the Lean Startup approach and learn ways to start collecting feedback from potential customers.
Key Deliverable: A viable value proposition and a process for validating the proposition.
This workshop series follows Steve Blank’s methodology and introduce startups to Osterwalder’s Business Model
Canvas and the analytical process required to validate their business model.
Key Deliverable: A sustainable business model and a process for validating the model.
MarCom examines the principles of marketing and communications strategies and provides relevant frameworks and tools for you to increase opportunities for growth.
Key Deliverable: Key MarCom components that will contribute to a cost-effective, high impact MarCom strategy.
For new ventures ready to start selling, this workshop will provide techniques to map out your sales process and tools to manage, influence and track sales opportunities.
Key Deliverable: A sales call script that follows a sales process.
This workshop series will help you to understand how to create a powerful pitch that you can use to engage investors.
Key Deliverable: A 10-point investor pitch.
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Objectives :
1- Support and advance the expertise and knowledge of our ONE advisors, business analysts and volunteers by sharing with them the latest tools and methodologies in Entrepreneurship Education
2- Share best practices and encourage collaboration within the ONE network
3Incorporate the Entrepreneur’s Toolkit Workshops’ deliverables into our advisory services roadmap
Format:
• A Master Class includes an in-person session and/ or a webinar.
• A Master Class includes presentation of the latest methodologies and tools, group activities and discussion around case studies.
• A Master Class will gather 6 to 30 advisors for one to three hours.
Success:
• Two Master Classes offered last quarter: 6 RICs participated, 134 hours of education provided to 41 attendees.
• Focus on the Customer Development Model and the Business Model Canvas.
• Three RICs and two external partners expressed interest .

IDEATION DISCOVERY VALIDATION EFFICIENCY SCALING
Entrepreneurship 101
MaRS Best Practices
Lean Startup, Part 1(Value Proposition)
Lean Startup, Part 2 (Business Model)
Marketing Communication
Business to Business Sales
The Pitch Workshop
Articles
Videos
Workbooks
Funding Sources Directory

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Startups with: < $1 Million in revenues, < $2 Million capital raised
Expertise in: IT & Entertainment - Life Sciences & Healthcare
Cleantech & Physical Sciences - Social & Not-For-Profit
Usha Joe Chris Claudio Lucas Hadi Hyun-duck
Nirusan Xuefei Lynda Emily
Market Research
Delivered
Market Insight
Reports
Market Insight
Events
Advanced Client
Services
Startup Library

ICT & Entertainment Life Sciences Cleantech

FY14 and 5 years analysis of MI services
FY 14 Annual data
Market Intelligence served 1,184 requests from 1075 companies/entrepreneurs and provided a total value of $26,386,790 million ( MaRS resources - $254M &
UofT Resources - $581KM), in cluding research report value and research hours servicing all the requests.
5 year analysis
Market Intelligence served 5295 clients & provided a total value of nearly
$89,133,729 , in cluding research report value and research hours servicing all the requests. Operating cost was kept at a steady $1.2 M or less throughout the five years.

Usha Srinivasan PhD
Vice President
Learning and Insights
MaRS Discovery District
T 416-673-8144
E usrinivasan @marsdd.com
W www.marsdd.com