Implementation Culture
AASHTO TIG LESSONS LEARNED
Monica Worth, Voice Associates, LLC
Where we were:
TEAMS OF ENGINEERS AND
TECHNICAL STAFF WERE
CHARGED WITH PROMOTING
BOLD NEW IDEAS IN A RISKAVERSE ENVIRONMENT
Where we are:
TEAMS OF INNOVATION
AMBASSADORS FOCUS ON
IMPLEMENTATION
ASSISTANCE TO STRATEGIC
PEERS AND STATES
How we got
there:
IT’S A LONG STORY.
BUT WE’LL MAKE IT SHORT.
Ten years ago…

Outreach and promotional tools

Conferences and print material

Benefits and challenges
Typical Team Timeline
Year 1
Year 2 (and beyond)

Articulate the case

Hit stride on outreach

Submit documentation

Help peers where requested

Develop brochure, presentation, other
aids

Add to resource library

Pass the baton

Begin outreach
Challenges

Sales force

Communications SME

Results cycle

Pace of information

Life cycle of assignment/team
Anecdotes

Safe vs. safer

Tri-fold brochures

Information technology

Sole source vendors

Communication by committee
What we
learned:
INFORMATION DOESN’T
DRIVE IMPLEMENTATION
VERY QUICKLY
What we
learned:
TECH ASSISTANCE
ACCELERATES ADOPTION
What we
learned:
INNOVATION IS ADOPTED IN
WAVES, DRIVEN BY A
RELATIVE HANDFUL OF
INDIVIDUALS
What we
learned:
INFLUENCERS ARE KNOWN
TO INNOVATORS
What we
learned:
INNOVATORS EXPECT TO
LEARN, NEED TO TEACH
What we
learned:
INFORMATION ACCELERATES
FINAL WAVES
What we
learned:
PROMOTION ISN’T ALWAYS
HIGH VISIBILITY
What we
learned:
INFORMATION TECHNOLOGY
DRIVES PACE OF ADOPTION
What we
learned:
LEVERAGE BRAND.
TEMPLATIZE RESOURCES.
Is it working?
CURRENT CASES: UPLAN
AND EMBEDDED DATA
COLLECTORS
ACTION SPEAKS LOUDER THAN
WORDS:
Summary:
•
Hands-on tech assistance
accelerates adoption
CAN YOU HEAR ME NOW?
•
Information accelerates
later waves of adoption
PACE MATTERS
•
Summary:
Investors want to trust you
with the future
STRATEGY MATTERS
•
Leverage proximity,
“from,” brand to
accelerate adoption
Thank you.
INNOVATION DRIVES THE STORY OF TRANSPORTATION.
Questions?
INNOVATION DRIVES THE STORY OF TRANSPORTATION.