ADVANCED TRAINING COURSE FOR BUSINESS DEVELOPMENT MANAGERS & EXPORT MANAGERS
WORLD PV MARKETS ATTRACTIVENESS INDEX.
INTELLIGENCE OF THREE FAST-GROWING PV MARKETS:
TURKEY, THAILAND, BRAZIL
THURSDAY 8 MAY 2014
z
09.30 - 13.00
z
‘STELLA POLARE’ CONFERENCE CENTRE - ‘ARIES’ ROOM
09.30
Admission of pre-registered participants
10.00
Session 1:
WORLD PV MARKETS ATTRACTIVENESS INDEX
The session provides an overview of global PV demand with focus on the
opportunities in new markets. A robust top-down and bottom-up forecast
methodology presents the audience with a holistic view of PV deployment levels.
The IHS Emerging markets attractiveness index provides an expert assessment of
the potential, risks, drivers and barriers that characterize singular markets. Factors
that determine the potential and competitiveness of PV include the political,
regulatory and business environment, combined with power demand and retail
power pricing.
1.1 – Trends of PV demand in emerging markets
ƒ
ƒ
ƒ
Installations and forecast of PV additions in emerging markets
Analysis of system segmentation and underlying drivers and barriers
Competitive analysis: Market share of installations of emerging markets
1.2 – Assessing the attractiveness of emerging markets
ƒ
ƒ
ƒ
ƒ
10.45
Ranking of top countries by attractiveness
The importance of country risk and macroeconomic factors
The impact of power demand and pricing
PV pipeline maturity as an indicator of near- and midterm opportunities
Discussion
11.00
Break
11.30
Session 2:
INTELLIGENCE OF THREE FAST GROWING PV MARKETS:
THAILAND, TURKEY, BRAZIL
The session provides a detailed overview of three PV markets that display distinct
levels of maturity. IHS presents the political-economic context, PV power price
competitiveness and the development environment to evaluate the positioning
of solar PV in each country. The analysis includes drivers and barriers, the
competitive landscape, and success factors for PV projects.
2.1 – THAILAND: A MATURING OR A BOOM/BUST PV MARKET?
ƒ
ƒ
ƒ
ƒ
With 1.1 GW installed, Thailand sets sail to meet 3 GW target
The shift from ground-based to rooftop PV demand
Local investors dominate the development landscape
Lessons to learn for emerging markets
2.2 – BRAZIL: THE AWAKENING OF A GIANT
ƒ
ƒ
ƒ
ƒ
Local state policies drive near-term demand Net-metering potential to offset rising retail power prices Local content requirements and impact on costs Tough competition for PV market share 2.3 – TURKEY: READY TO DELIVER ON POTENTIAL?
ƒ
ƒ
ƒ
ƒ
Unlicensed segment kicks off the market The licensing process and the status of a 9 GW pipeline Economic and political turbulence raise the risk Local manufacturing builds up to meet demand 12.30
Discussion
12.45
Conclusions
13.00
End of the course
2