For the Future Issue installation, Piet
Langeveld and Gerda Postma teamed
up and embarked on a month-long
research on behalf of Subbacultcha!
They were both inspired by the ideas of
tools, manual work, and contemporary
digital media. Gerda has a background
in Fashion Design and Communication,
Piet in Fine Arts and Performance. Both
of them took as an intellectual starting
point for this work a classic theory by the
philosopher of technology Ernst Kapp:
Ernst Kapp coined the term “organ
projection” or “Organprojektion” (a
hammer, for instance, as an organ
projection of the human arm.
Inspired by this theory, Gerda and Piet
further pursued the idea that humans
are determined in their past and
future evolution by the materials and
objects they use. In respect of recent
technological advances it is interesting to
see that physical matter disappears and
tools are increasingly translated to the
virtual realm. As a result of digitization
and computerization, many of our tools
do no are no longer tangible. Based on
this observation, the installation features
a series of virtual and physical objects,
made to investigate movement and the
intersections between the physical and
the virtual realms. Subbacultcha! has
published a publication of the project in
an edition of 2000 copies. The ambitious
experimental setup of the Future Issue
was enabled by the helping hands of
Andres Lovo, Chris Meighan and Michal
Avraham.
1-4 Research
Series of digital and manual tools
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2
3
4
1-3 Levitating stones
Series of stones, production: Michal Avraham
1
2
3
Levitation Display
Design/Production Andres Lovo and Chris Meighan
Silver Tube Tool
Necklace
art direction
& design
The Future Issue is made possible by
Subbacultcha! and Amsterdams Fonds
voor de Kunst.
Organprojektion Shoes
Presented through animation
Digital Animation
Stop motion printed dress
Sequence of ten dresses each print is different it
is showing motion in a digital presentation
Levitation Table, Presentation Display
Design/Production Andres Lovo and Chris Meighan
Part of the installation
Presented at Subbacultcha!
For the Future Issue installation, Piet
Langeveld and Gerda Postma teamed
up and embarked on a month-long
research on behalf of Subbacultcha!
After this month of research, production
and collaborations they presented the
results in a installation. As part of the
preparations and PR of the project,
Piet and Gerda we were commissioned
to design a cover for Subbacultcha’s
monthly magazine for the month of
July 2014. In this issue they have filled
in 8 spreads of the magazine. After
finishing their research and setting up
the installation, Piet and Gerda designed
a booklet that reviews the project. The
booklet is publiced by Subbacultcha! in
an edition of 2000 copies.
The installation is also presented at
the Moving Futures Festival for which
Gerda designed the folder/poster for the
communication.
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3
4
2
1
The Future Issue project is made
possible by Subbacultcha! and
Amsterdams Fonds voor de Kunst.
Moving Futures Folder
Cover and backpage
2
art direction
& design
3
Moving Futures Folder
Inside pages
1-4 Booklet
Published by Subbacultcha
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Cover Design
Subbacultcha Magazine, July 2014
Cover Design
Subbacultcha Magazine, July 2014
This page shows the works that is made
for IAEA and Katakana New York. All the
images that you find here are animated
gifs. If you want to see them in motion
please visit the website:
www.gerdapostma.nl/home
art direction
& design
Besides this page shows the work of
studio IKKAI gerdapostma, which is
focussing on Fashion Communication
and Installations. All the designs within
the images and the animations itselfs are
being developed by the studio.
IAEA Art Direction and design with M. Avraham
Necklace, shirt and shoot / animation
JSCA Design overall for JSCA singer
Art direction photos / animation
IKKAI Camouflage set
Shirt, Jacket, Trousers, Backpack, Gloves
IKKAI Fashion design and animation
Commisioned by Katakana NY
IKKAI Fashion design, transferprint on silk
Animation, every detail in the animation rotates also the print in the middle of the animation
IKKAI Fashion design, transferprint on silk
Series of animations
IKKAI series of jewellery design
Stop motion animation
IKKAI series of jewellery design
Stop motion animation
IKKAI Handprinted Bathingsuit
Animation
IKKAI Interactive hair sculpture
3D and Animation
IKKAI Fashion design, transferprint on silk
Series of animations
label for
contemporary
visual communication
art direction & design
IBAN: NL54INGB0006039141 / BIC: INGBNL2A
Factuuradres
Piet Langeveld
Veemkade 580 A
1019 BL Amsterdam
label for
contemporary
visual communication
art direction & design
Omschrijving:
label for
contemporary
visual communication
art direction & design
www.studioikkai.com
Factuurnummer:
201407
Datum:
24-07-2014
........................................................
ING 6039141
Kvk registratienr: 52526259
Btw nr: NL108227236B01
Factuur
Material ........................................................
Studio IKKAI
Baas Gansendonckstraat 14-2
1061 DB Amsterdam
0031614792398
info@studioikkai.com / www.studioikkai.com
label for
contemporary
visual communication
art direction & design
Price
label for
contemporary
visual communication
art direction & design
Bedrag in euro
Declaratie gemaakte kosten
€ 100,--
Materialen The Future Issue
€ 100,--
Honorarium The Future Issue
€ 100,--
Grafische vormgeving Publicatie The Future Issue
Eigen Bijdrage The Future Issue
Totaal exclusief BTW
BTW 21%
graphic design &
branding
Over te maken bedrag
Gelieve uw betaling binnen 15 dagen overmaken op rekeningnummer NL54INGB0006039141 ten name
van G.Postma te Amsterdam onder vermelding van het factuurnummer
IKKAI Stationery design
Logo, cover of booklet, invoice, envelope, business cards, hangtags
Info@studioikkai.com / www.studioikkai.com
Baas Gansendonckstraat 14-2 / 1061 DB Amsterdam
graphic design
& branding
Laura van Schie Stationery design
Logo, cover of booklet, stationery, envelope, business cards, jewellery box
On this page you see an overview of
graphic designs for several clients such
as
IAEA
Subbacultcha!
La Vie en Rose
IKKAI
Fanz Productions
The Bookstore Foundation
WWW.IAEA.NET
IN IAEA.NET
Logo design IAEA and business card
Frontside
IAEA business card
Backside
Invitation for LA Vie en Rose magazine
Frontside
Invitation for LA Vie en Rose magazine
Backside
The Future Issue
Animated flyer
graphic design
FASHION
WORKSHOP
shit
vettne de
i nkit
kole
PERFORMANCE/
EXHIBITION
26/01/2013
16.00/19.00
ANNELIES
AISHA
DAE
FATIHA
JASMINA
NAIMA
OUMAIMA
OLGA
THE NOVEL
WWW.BOOKSTOREPROJECT.NL
ERNEST STAESSTRAAT 7 1061 BZ AMSTERDAM
1-6 Series of flyers / posters
Different purposes and clients
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3
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5
6
On this page you see an overview of free
assignments and print designs for
IKKAI and client Pappbrille
Technical drawing shorts
Print ‘80’s’
print design
Print design for IKKAI
10 prints
Aztec print
Technical drawing
Print ‘abstract’
Technical drawing nike
Print ‘green+dots’
Print ‘rough dots’
Print ‘under water’
Technical drawing
Print ‘abstract’
Technical drawing nike
Print ‘green+dots’
Pappbrille Berlin, paper accessories
Print design ‘triangles’,
Pappbrille Berlin, paper accessories
Print design ‘fruits’,
Technical drawing
Print ‘abstract’
Technical drawing
Crop top + print ‘sunrise’
On this page you see an overview of
concept development for several clients
Studio Room:
You can find the work what I did for
clients such as:
LINDA.
Albert Heijn
KEK! magazine
Philips
Rijksmuseum
concept development
And on a freelance base for
Pappbrille Berlin
Studio Room, Linda Wonen
Concept development
Pappbrille Berlin
Concept development
Studio Room Albert Heijn; Allerhande
Concept development, 2005/2006, 2011
Studio Room, Kek
Concept development
Studio Room, Philips
Concept development
Studio Room, Droomdomein
Concept development
Studio Room, Rijksmuseum OOG magazine
Concept development