USING FACEBOOK FOR VIRAL
MARKETING AND AUDIENCE
ENGAGEMENT
Presented by Linh Ho, Principal at Ideation Agency
[email protected]
Office: 323-206-6491
www.ideationagency.com
THE AVERAGE FACEBOOK USER CLICKS THE LIKE
BUTTON 9 TIMES, WRITES 25 COMMENTS, BECOMES
A FAN OF 2 PAGES, IS A MEMBER OF 12 GROUPS
AND SPENDS 55 MINUTES ON FACEBOOK DAILY.
TRADITIONAL
ADVERTISING
PASS ALONG VALUE = 2:1
VS.
VS.
SOCIAL MEDIA
PASS ALONG VALUE =
INFINITE
* Higher Return on
Investment
When it comes to social media it’s all about
Return on Engagement
What Facebook Posts Can Feel Like
Too Few Updates = Messages won’t connect
Subscribers are disengaged
Too Many Updates = Can you say “hide”?
Updates that read like spam = Can you say “unlike”?
POST EFFECTIVENESS BY TYPE
www.ideationagency.com
IMAGE POSTS RECEIVED 22% MORE ENGAGEMENT
THAN VIDEO POSTS
IMAGE POSTS RECEIVED 54% MORE ENGAGEMENT
THAN TEXT POSTS
BUT, VIDEO RECEIVES 27% MORE ENGAGEMENT THAN
TEXT POSTS
Recap of Post Effectiveness
Frequency
How much is too much?
Once a day but
No more than 2x a day
COMPARING SOCIAL NETWORKS
www.ideationagency.com
11 POWERFUL TOOLS FOR MARKETERS
www.ideationagency.com
Publicize Events
Build Brand Loyalty
Increase Sales
Connect with other Social Media
____________________________
Hold Contests
Gain Insight on your Brand
Capture Subscriber Information
Publish Content
Engage with Games
Crowdsourcing
Drive Traffic to Business Locations
Q&A
IDEATIONAGENCY.COM
Download

The Anatomy of a Facebook Post and How to Move from Spam to