Created by Norbert Herman @nhsocial
Agile Strategy and
Business Modeling
A flexible and light weight
approach to effective strategy
and business model creation
First a basic introduction about this
presentation file…

An explanation of this framework as well as possible
further uses, assistance and collaboration can be found
at the following places:

Author of this file Norbert Herman


www.norbertherman.com
Supporting material and the core community behind the
business model canvas:

Business Model Innovation Hub

www.businessmodelhub.com
The three perspectives provide the relevant level for the
question at hand
• What are key components I have that can be assembled for this idea?
• What trends do I see developing that I should take advantage of or guard against?
• How will this solution help our clients?
• Can we use this solution, sell this solution, deliver this solution to our clients?
• What is the makeup of my offer
portfolio (BCG)?
• How am I tracking the value my offer to
the customer and to my company?
• How am I building my offer?
• How am I rolling out my offer?
Manager
• What do I need to know to deliver the
offer?
• Which part of the offer process should I
focus on?
• How does my work contribute to the
value of the offer?
• What ingredients make up my offer?
Leader
Worker
A sequential first pass through of the workshop steps
will allow for an effective orientation of the necessary
next steps
Key Factors
Identify Problem /
Opportunity
Needs Analysis
Explore Possible
Strategy Direction
Business Model Canvas
Create Possible
Business Models
BMI Calculator
Valuate Business
Models
Identify Problem / Opportunity
Identify The Problem / Opportunity using the Factors
Identification Template with the Open Source XMIND
mapping tool
Explore Possible Strategy Direction
A strategy taking advantage of the knowledge stack
can be exploited with the appropriate positioning and
structured with a creative business model
Echo System Layers
Advertising
Strategy
Business Model
Partner Networks
Activities
Offers
Customer Relationships
Manufacture
Products
Component
Suppliers
Purchasing
Build Software
Service
Operations
Mail/Phone
Administrative
Services
Apple Stores
Relationships
Resources
Mobile
Communication
Products
Distribution Channels
Mobile Product
Users
Manufactoring
Apple Stores
Software
Development
Mobile Carriers
Logistics
On-line Store
Analytics
Infrastructure
Source - http://jukkaam.files.wordpress.com/2011/08/businessinnovationfunnel.jpg
Customer Segments
E-communication
Cost Structures
Revenue Streams/Pricing
Explore Possible Strategy Direction
Business models can be placed at any of the three
layers
Source - http://www.confluence.com/en-us/products.shtml
Explore Possible Strategy Direction
Google is an example of the platform business model
Explore Possible Strategy Direction
Explore Possible Strategy Direction using the Needs
Analysis Spreadsheet and the XMIND Strategy Map
Templates
Create Possible Business Models
Create Possible Business Models using the Business
Model Canvas created by Alex Osterwalder (http://
)
Valuate Business Models
Valuate Business Models using the Business Model
Calculator spreadsheet
Based on source from
Diderik Vanwingerden
Valuate Business Models
Establish your next steps using your standard work
planning and execution structures but be mindful of the
3 key factors for success
Solution /
Technical
Staging
Governance
Agile Strategy and Business Modeling File Mapping
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Key Factors Mapping <ASC-Strategy-Template.xmind>
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Needs Analysis <Needs Analysis and Ideas Mapping.xls>
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One Page Strategy Map <ASC-Strategy-Mapping.xmind>
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Business Model Canvas <BMI-Template.vsd>
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Business Model Calculator <BMI Calculator.xls>
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Group / Interactive Format
Contact Norbert Herman @nhsocial for Template files and assistance as needed in using
this material