A MUST SEE! Everybody is doing it! What do these images have in common? WHAT? A message used to persuade you to believe something or do something WHY? WHO? To persuade you to buy something, think something, or do something. WHERE? Commercials Speeches Billboards Newspapers Packaging Stores Internet Everywhere! •Corporations •Government Propaganda •Individuals HOW? There are 10 propaganda techniques we will learn The 1st type of Propaganda is… Persuading people to do something by letting them know others are doing it. All the cool kids are doing it Bandwagon works because it makes you think “everyone is doing it” and you should too. Why is this sign considered BANDWAGON? What other examples of BANDWAGON can you think of? From today: IPhone Commercial From World War I: The 2nd type of Propaganda is… Using words and images of a customer, famous person, or an expert to persuade. Testimonials work because you feel like you can trust the words of an expert or someone famous. What are some other examples of TESTIMONIAL propaganda? From today: See GameFly Ad. From the 1950s: The 3rd type of Propaganda is… Using authority instead of evidence False authority works because we trust people in authority and think they would tell us the truth about everything. The 4th type of Propaganda is… Using images to bring up strong feelings or emotions in order to persuade. Transfer works because you transfer the feelings you associate with a picture to feelings about a person or product. What emotion is being transferred in this ad? What are some other examples of APPEAL propaganda? See SPCA Commercial The 5th type of Propaganda is… Represent something as being larger, greater, better, or worse than it really is. Exaggeration works because it makes things interesting and seem better than they actually are. What are some other examples of EXAGGERATION propaganda? WATCH As Seen on TV - a tribute to doing it wrong Infomercials The 6th type of Propaganda is… A combination of statements that oppose one another. Contradictions confuse people, because it makes one of the things said true and one false. The 7th type of Propaganda is… Misrepresents the goods or services to make it seem better. Misleading Statements make a product or service seem better than it is so the customer is more likely to buy it. The 8th type of Propaganda is… Plays on our deep-seated fears and warns the audience that disaster will strike if we do not follow the instructions. Fear works because we want to keep ourselves and our family safe. What are some other examples of FEAR propaganda? What Were Those Techniques, Again? • • • • • • • • Bandwagon Testimonial False Authority Appeal Exaggeration Contradiction Misleading Statements Scare Tactic Introducing new techniques! Imperfect or flawed reasoning Faulty reasoning is improper reasoning. It has some kind of mistake in the logic. Introducing new techniques! Distracts the audience by presenting an issue not related to the topic Red Herrings change the subject. They distract you from what you are supposed to be focusing on.