Canada and a Roaring
Economy
Canadian History
Overview
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The Roaring Twenties saw boom times in
Canada. _________________; earnings
for individuals and companies were high.
Greater disposable income meant a
consumer society was being born.
Labourers were also thrust to the forefront
of social change because of terrible
working conditions.
Whimper before the Boom
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During the war Canada's resource
industries and manufacturing industries
operated at full capacity, even contributing
to the war effort.
The 1920s started with a short economic
‘whimper’. Industries that
__________________________________
__________________________________
__________________________________
______.
Boom in Old and New Industry
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By 1923-24 the economic slump that
followed the First World War was over.
World economies had improved and
countries ______________________.
Demand for Canadian wheat reached
record levels in the 1920s.
Domestic and foreign industrial demand
for
__________________________________
_______________________.
Agriculture and Mining Production
Growth in Industry
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The Canadian pulp and
paper industry expanded
rapidly during the 1920s.
Demand was huge in the
American market.
During the 1920s Canada
exported more pulpwood
and newsprint than the rest
of the world combined.
Automobiles
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Automobile production
grew
______________________
________________
industry in Canada.
Production of new
household products also
increased.
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Radios, record players as
well as other labour saving
electrical appliances.
Tariffs
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Tariff:
_______________________________________
_________________.
The federal government introduced tariffs to
protect Canada’s manufacturing and industrial
base.
Example: US made farm machinery was taxed so
that it was more expensive than Canadian-made
farm machinery.
What did this do for Canadian companies?
Drastic Change
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Economic prosperity and new
technological developments brought about
enormous change.
Many people moved into the cities to work
in factories or in service industries like
___________, __________,
__________________, and ___________.
Changes….
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Wages were rising for many people and
for the first time people could buy stuff on
an instalment plan.
Beginning of a debt society.
Workers had more income......what does
this mean?
Canada becomes a Consumer
Society
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Along with the 1920s came with a number
of consumer products that many Canadian
families ‘had’ to have.
Mass Media was introduced in the 1920s,
in fact, by 1929 there were ____________
in Canada, up from fewer then
__________________ (beginning of
boom)
Mass media = Mass Advertising
Don’t Worry - Shop
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Mass advertising along with job security
and higher incomes meant that they could
spend money on things other then the
basic necessities.
There was more ‘disposable’ income.
Advertising
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Advertisers made luxury
items seem like
necessities to hundreds
of thousands of
Canadians.
There was an astounding
range of household
goods made available by
places like EATONS.
Advertising
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EATONS catalogue
was a central feature
in every Canadian
household.
Miracles
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_________________,
hand operated washing
machines, ___________,
electric toaster, electric
stoves, ____________
and ____________.
Why did people want to
buy things like this?
The Biggest Consumer Item
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The top consumer item was the _________.
In 1923, a person could pay $445.00 a month
for a Ford. Two years later a person could buy
one for $424.00 a month. For slightly less you
could get a number of options: a spare tire,
speedometer, and lights.
Buying it was made easier by the introduction of
mass production plants.
Automobiles
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By 1928 there were many
other automobile plants in
Canada and the United
States.
Canadians could shop
around, they could buy a
___________or _________.
By 1929 a large percent of
Canadians owned cars, in
fact over
_______________________
________
What did the automobile do for
Canadians?
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Before the 1920s only
the rich could travel
Canada.
After the early
twenties the average
Canadian could.
Canadians went on
Sunday family drives.
The Radio and the Family
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Radio was a way for families
to spend time with on
another.
The entire family would
huddle around a radio set
and listen to their favourite
weekly shows of _____,
________, _________,
________, ______ and
preaching.
Conclusion
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The economic boom made life easier for
many Canadians and in some ways it
brought families together.