How to ask donors for a Gift in a Will
Eifron Hopper
Head of Legacies
RNIB
How do hedgehogs mate…?
…very carefully
• Not just donors
• How many of our legators are known to
us?
Back to basics:
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What prompts people to make Wills?
Why do people leave legacies?
Who are our stakeholders?
"Behind the clock" marketing
How do we reach them?
• Directly
• Indirectly
Internal Marketing
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Make a noise
Work together - win/win
Make it easy
Awareness weeks - make them fun but
educate too
• Get the CEO/Trustees to give a lead
• Report back and share the glory
Download

Getting Legacies onto the Fundraising Agenda Eifron Hopper Head