The Recruit and Retain Business
Model
Andrew Sim
How was Mrs Brauer recruited?
• Originally from Elphin, 18 miles
away
• Esther settled in Kylesku aged 18
when she married her first husband,
Ian Clark
• His parents ran the old post office
from their home. When they moved
to Tain she took over the job.
What kept her there?
• After her first
husband died,
Esther married
Walter Brauer head ferryman
at Kylesku
• They moved to
his home at
Ferry House,
where she has
run the post
office since
1983.
What kept her there?
• Until she was 60, she was also
the local post woman,
delivering mail on an arduous
18-mile route. When she
stood down from that role she
was presented with a gold
watch by the community
• Last year Esther received a
Long Service Award from the
Post Office and a cheque for
£400.
What kept her there?
“I love my job ……..”
So Why is Mrs Brauer Retiring?
So Why is Mrs Brauer Retiring?
•
“Problems dealing with her computer have finally forced
Esther Brauer to close Kylesku Post Office in Sutherland ….””
•
In a career which has spanned seven decades, the 83-year-old
also saw the introduction of postcodes and the internet - but it
is the web which has proved her final undoing
•
“…..I have had terrible trouble with my computer lately.
Engineers have come out and it seems terribly slow at sending
things out.
•
“It is going doolally and it’s doing my head in.
•
“It has beaten me. A nice lady came from the Post Office and
said ‘do you want to retire?’ And I simply said ‘yes.’ ”
Messages for Recruit and Retain
• Potential employees
– Brought up locally
– Job opportunities
• Existing employees
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Job satisfaction
Spousal employment
Community support
Employer recognition
Good broadband coverage
Management
External
Agencies
Retain
Solutions
Products and
Services
Funding
Evidence
Base
Strategy
Recruit
Problems
Management
External
Agencies
Retain
Solutions
Products and
Services
Funding
Evidence
Base
Strategy
Recruit
Problems
Management
Retain
Recruit
Solutions
Products and
Services
Problems
Funding
Evidence
Base
Strategy
External
Agencies
Management
Retain
Recruit
Solutions
Products and
Services
Problems
Funding
Evidence
Base
Strategy
External
Agencies
Evidence-based recommendations to improve
attraction, recruitment and retention
of health workers in remote and rural areas
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3.1 Education
3.1.1 Get the “right” students
3.1.2 Train students closer to rural
communities
3.1.3 Bring students to rural communities
3.1.4 Match curricula with rural health needs
3.1.5 Facilitate professional development
3.2 Regulatory interventions
3.2.1 Create the conditions for rural health
workers to do more
3.2.2 Train more health workers faster to
meet rural health needs
2 3.2.3 Make the most of compulsory service
3.2.4 Tie education subsidies to mandatory
placements
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3.3 Financial incentives
3.3.1 Make it worthwhile to move to a
remote or rural area
3.4 Personal and professional support
3.4.1 Pay attention to living conditions
3.4.2 Ensure the workplace is up to an
acceptable standard
3.4.3 Foster interaction between urban and
rural health workers
3.4.4 Design career ladders for rural health
workers
3.4.5 Facilitate knowledge exchange
3.4.6 Raise the profile of rural health workers
This document proposes a set
of evidence based
recommendations to increase
the recruitment and
retention of motivated health
workers in rural and remote
areas and provides guidance
on how to implement
retention strategies in both
developed and developing
countries
External
Agencies
Solutions
Products and
Services
Evidence
Base
Recruit
Problems
Retain
Management
Strategy
Funding
External
Agencies
Business Model
Solutions
Products and
Services
Evidence
Base
Recruit
Problems
Retain
Management
Strategy
Funding
External
Agencies
Business Model
Solutions
Products and
Services
Evidence
Base
Recruit
Problems
Retain
Management
Strategy
Funding
Business Model Development Process
• Workshop discussions
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Guidelines
Business Canvas
Corporate Statements
Finalisation
Ilulissat , Hammerfest and Hemavan
Hammerfest and Hemavan
Thunder Bay
Enniskillen
Web Site Forum
Date
Topic
Downloads
Oct 2012
Business Model Development Guidelines
32
Oct 2013
Thoughts on Business Model
37
Dec 2013
Business Model Development Guidelines Evaluation
20
Jan 2014
Business Canvas Information Sheets
14
Jan 2014
Business Model Word Cloud Analysis
24
Jan 2014
Corporate Statement Summary
17
Business Model Development
Guidelines
•
•
•
•
Describe objectives
Target users
Organisational barriers
Develop products and
services
• Pilot products and services
• Identify benefits,
consequences and risks
• Consider costs
• Determine areas to be
covered
• Identify conflicts of interest
• Seek views and preferences
• Set up product and service
development groups
• Establish links between
evidence and solutions
• Support with application
and implementation tools
an ‘open’ business model
• Which:
– uses an inside to out methodology to meet needs
– creates and captures value by collaborating with outside partners
• Provides:
– ‘customers’ (potential recruits and workers in post) with the ideas and
assets lying within the organisation to attract them to come and work
and once working to stay for longer
• Needs
– smart people who develop products and services specifically
addressing the needs of people coming to work in remote rural areas,
– people to work internally and continue the process of development
– external and internal ideas to support the model
Business Model Components
Business Model Generation
Osterwalder and Pigneur
1.
2.
3.
4.
5.
6.
Customer Segments
Value propositions
Channels of communication
Customer relationships
Key resources and activities
Key partnerships
Business Model Components
• The ‘Customers’
• The resources - products and services
• Delivery of products and services
• Who do we work with to meet objectives?
• What is needed to use the products and services?
• Relationships with outside agencies
Analysis of Corporate
Statements for Common Themes
• Pairs of individuals were asked to look at
word clouds generated from Business Model
Word Clouds
• Word clouds then generated from the
Corporate Statements
Customer Segments
• Potential employees or existing employees
we want to keep.
• They will differ according to the part of the
public service sector in which they reside.
• Knowing who they are will allow
understanding of their needs.
Potential employees
Existing employees
Value propositions
• Problems we are trying to solve
• Strategies to be used to address the problems in a
way that satisfies our organisation
• Products and services available
• How they fit into a corporate package which can be
used as a whole or in part to meet the objectives
What problems are we trying to
solve?
Strategies to address problems
What products & services?
How they fit in a corporate package
Channels of Communication
The channels of communication and
dissemination we need to open to deliver our
value propositions
Channels to deliver value proposition
Customer relationships
The relationships to be established with the
various authorities we are working with to
ensure our customers get the service they need.
Relationships between
authorities and customers
Key resources and activities
• what is necessary to put the products and
services in place
• who gives the authority to use a product or
service
• what is the mechanism for adoption
• who is going to be responsible.
What is needed to put products
and services in place?
Who has the authority to put
products and services in place?
Who Ensures Adoption and
Takes Responsibility?
Key partnerships with outside
bodies
• The mechanisms to identify products and services which
need to be outsourced to bodies outside of the
organisation
• How to ensure that this outsourcing utilises products and
services appropriately
• The partnerships required when it is necessary to acquire
a product or service from outside the enterprise or
organisation
How we work with outside
agencies
Business Model Components
Products and Services
Administration
Organisation
Professional
Support
Web
Tool
Advertising and
Marketing
Domestic and
Social Support
Domestic and
Social Support
Advertising and
Marketing
Administration
and
Organisation
Web
Tool
Professional
Support
Evidence Base
Business Model Components
Recruit
Retain
External
Agencies
Business Model
Web
Tool
Domestic
and Social
Support
Evidence
Base
Recruit
Professional
Support
Retain
Business Model Components
Administration
and
Organisation
Advertising
and Marketing
• Hard copy
• e-book
• app