AGENDA Choice- Reading Multiple Choice :Martin Luther King “Letter from Birmingham Jail” MC Strategies 1 Hour/ 4 passages 45% of entire grade ALWAYS Pre-19th century piece (usually first, often the hardest) Read entire piece, answer questions that you KNOW first Slash the (prefix) trash Circle word “it”/ Highlight “primary” “except” Multiple-Choice Monday! Martin Luther King: “Letter from Birmingham Jail” • Pages 266-267: Paragraphs 17-22 • NEW BOOK: 286-287 Dr. Frank Luntz Frank Luntz an American political consultant, pollster, and Republican Party strategist. His most recent work has been with the Fox News Channel as a frequent commentator and analyst, as well as running focus groups after presidential debates. Luntz's specialty is “testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.” He is also an author of business books dealing with communication strategies and public opinion. Luntz's current company, Luntz Global, LLC, specializes in message creation and image management for commercial and political clients. Source: Wikipedia “Not what you say, it’s what people hear” What’s behind winning campaign slogans and career-ending political blunders? Why do some speeches and advertising campaigns resonate and endure while others are so quickly forgotten? The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion. In his speeches, based on his New York Times bestselling book “Words that Work,” Dr. Frank Luntz not only raises the curtain on the art effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life. Luntz’s engaging, interactive and humorous presentation shows you how to transform simple ideas into an effective language arsenal for the war of perception we all wage each and every day. Focus Writing “Imagine the day when…” “I fear the day…” “My dream is to…” AGENDA Choice Reading Group share of essays Focus Areas Claim Pattern of development Support/evidence provided Addressing counter argument STRENGTHS PB and J a quote Fundamentals OPPORTUNITIES Clear claim!! Counter argument Quoting for quality Reading the instructions Details and examples from text and real-life AGENDA Analyze George W. Bush’s “After 9/11” Speech Choice Reading “After 9/11” Speech On Thursday, September 20th, President George W. Bush gave this muchanticipated speech before a Joint Session of Congress, outlining America's reaction to the unprecedented attack against its people. Rhetorical Precis on speech 1. 2. 3. 4. Claim (who, what, when, “That” clause) Development (How: first, then, finally) Purpose: (Why) Audience: (To Whom: tone and targeted audience) HAPPY HALLOWEEN!! AGENDA Rhetorical Vocab: add imperative sentence Choice Reading Review Synthesis Essay and expectations for source gathering Analyze JFK’s Inauguration Speech HOMEWORK: Read Thoreau “Where I lived and What I Lived For” Word Play Imperative Sentence Sentence giving a command. And so, my fellow Americans: ask not what your country can do for you; ask what you can do for your country. ~JFK “We’re going into the attic now, folks. Keep your accessories with you at all times.” (Buzz Lightyear, Toy Story 3) Synthesis Essay Write an essay in which you develop a position on how an individual’s values impact their decision making. JFK Inaugural Address The inauguration of John F. Kennedy as the 35th President of the United States was held on January 20, 1961 (51 years ago)The inauguration of John F. Kennedy as the 35th President of the United States was held on January 20, 1961. The inauguration marked the commencement of the term of John F. Kennedy as President (which lasted until his assassination two years, ten months, and two days later on November 22, 1963) and Lyndon B. Johnson as Vice President. In his campaign, Kennedy promised to “get the country moving again,” a new ideal that comforted many Americans because they found a sense of hope and optimism[neutrality is disputed]. In 1960, Kennedy gained the Democratic Party’s nomination for President and millions watched his televised debates with Richard M. Nixon, the Republican candidate. Kennedy won by a narrow margin in the popular vote and became the youngest man elected President and the first Roman Catholic President. His inaugural address encompassed the major themes of his campaign and his short presidency, which was ended on November 22, 1963 by an assassin’s bullet. JFK Inaugural Address Read and analyze Pair/share findings Homework Read Henry David Thoreau’s “Where I lived and What I Lived For” (pg. 277-281) OR (pg. 296-301) Note-taking: (Consider) Rhetorical schemes Thoreau’s philosophy AGENDA Summative Analysis Choice Reading Summative Analysis Questions for Discussion (p. 281/ p. 301) #2. Thoreau writes, “We do not ride on the railroad; it rides upon us” (para. 2). Consider an electronic device (such as a notebook computer, a cell phone, a PDA, or an mp3 player). What would Thoreau say about it? Has this device helped to simplify our lives, or has it had a negative impact on them?