Choice- Reading
Multiple Choice :Martin Luther King
“Letter from Birmingham Jail”
MC Strategies
1 Hour/ 4 passages
45% of entire
 ALWAYS Pre-19th century piece (usually first,
often the hardest)
 Read entire piece, answer questions that you
KNOW first
 Slash the (prefix) trash
 Circle word “it”/ Highlight “primary” “except”
Multiple-Choice Monday!
Martin Luther King:
“Letter from Birmingham Jail”
• Pages 266-267: Paragraphs 17-22
• NEW BOOK: 286-287
Dr. Frank Luntz
Frank Luntz an American political consultant, pollster,
and Republican Party strategist.[1] His most recent
work has been with the Fox News Channel as a
frequent commentator and analyst, as well as running
focus groups after presidential debates. Luntz's
specialty is “testing language and finding words that
will help his clients sell their product or turn public
opinion on an issue or a candidate.”[2] He is also an
author of business books dealing with communication
strategies and public opinion. Luntz's current
company, Luntz Global, LLC, specializes in message
creation and image management for commercial and
political clients.
Source: Wikipedia
“Not what you say, it’s what
people hear”
What’s behind winning campaign slogans and career-ending
political blunders?
Why do some speeches and advertising campaigns resonate
and endure while others are so quickly forgotten?
The answers lie in the way words are used to influence and
motivate, the way they connect thought and emotion.
In his speeches, based on his New York Times bestselling book
“Words that Work,” Dr. Frank Luntz not only raises the curtain
on the art effective language, but also offers priceless insight
on how to find and use the right words to get what you want out
of life.
Luntz’s engaging, interactive and humorous presentation
shows you how to transform simple ideas into an effective
language arsenal for the war of perception we all wage each
and every day.
Focus Writing
“Imagine the day when…”
“I fear the day…”
“My dream is to…”
Choice Reading
 Group share of essays
Focus Areas
 Pattern of development
 Support/evidence provided
 Addressing counter argument
PB and J a quote
 Clear claim!!
 Counter argument
 Quoting for
 Reading the
 Details and
examples from
text and real-life
George W. Bush’s “After
9/11” Speech
 Choice Reading
“After 9/11” Speech
On Thursday, September
20th, President George W.
Bush gave this muchanticipated speech before
a Joint Session of
Congress, outlining
America's reaction to the
unprecedented attack
against its people.
Rhetorical Precis on speech
Claim (who, what, when, “That”
Development (How: first, then,
Purpose: (Why)
Audience: (To Whom: tone and
targeted audience)
Rhetorical Vocab: add imperative sentence
Choice Reading
Review Synthesis Essay and expectations
for source gathering
Analyze JFK’s Inauguration Speech
HOMEWORK: Read Thoreau “Where I lived
and What I Lived For”
Word Play
Imperative Sentence
Sentence giving a command.
And so, my fellow Americans: ask not
what your country can do for you; ask
what you can do for your country.
“We’re going into the attic now, folks.
Keep your accessories with you at all
times.” (Buzz Lightyear, Toy Story 3)
Synthesis Essay
Write an essay in which you develop a
position on how an individual’s values
impact their decision making.
JFK Inaugural Address
The inauguration of John F. Kennedy as the 35th President of the
United States was held on January 20, 1961 (51 years ago)The
inauguration of John F. Kennedy as the 35th President of the United
States was held on January 20, 1961. The inauguration marked the
commencement of the term of John F. Kennedy as President (which
lasted until his assassination two years, ten months, and two days later
on November 22, 1963) and Lyndon B. Johnson as Vice President.
In his campaign, Kennedy promised to “get the country moving again,” a
new ideal that comforted many Americans because they found a sense
of hope and optimism[neutrality is disputed]. In 1960, Kennedy gained
the Democratic Party’s nomination for President and millions watched
his televised debates with Richard M. Nixon, the Republican
candidate[citation needed]. Kennedy won by a narrow margin in the
popular vote and became the youngest man elected President and the
first Roman Catholic President. His inaugural address encompassed the
major themes of his campaign and his short presidency, which was
ended on November 22, 1963 by an assassin’s bullet.[2]
JFK Inaugural Address
Read and analyze
 Pair/share findings
Read Henry David Thoreau’s “Where I
lived and What I Lived For”
(pg. 277-281) OR (pg. 296-301)
Note-taking: (Consider)
Rhetorical schemes
 Thoreau’s philosophy
Summative Analysis
 Choice Reading
Summative Analysis
Questions for Discussion (p. 281/ p. 301)
 #2. Thoreau writes, “We do not ride on the
railroad; it rides upon us” (para. 2).
Consider an electronic device (such as a
notebook computer, a cell phone, a PDA, or an
mp3 player). What would Thoreau say about it?
Has this device helped to simplify our lives, or
has it had a negative impact on them?