Types of Social Interaction
Chapter 6; Section 3
“How can we reach our goal?”
• A form of interaction in which individuals
or groups combine their efforts to reach
a goal
– Usually occurs when…
• Reaching a goal demands the best use of
limited resources and efforts
– Examples: survivors of a plane crash in the
mountains; victims of natural disasters
• Exists outside of emergencies as well
– Examples: rules for games; sharing household
• Groups or individuals that work against
one another for a larger share of the
– Defeating the opponent is essential
• Social Benefits of Conflict:
– Promotes cooperation and unity within opposing
» Example: A neighborhood bully can bring together
2 brothers who usually don’t get along.
– Draws attention to social inequities
» Examples: Civil Rights activists in the 60s
convinced Congress to make laws to ensure
basic rights and freedoms to all people.
Social Exchange
“What is in it for me?”
• A voluntary action performed in the
expectation of getting a reward in return
– Benefit to be earned rather than the
relationship itself that is key
• Example: You help a friend wash her car, she then
helps you study for a test
• Individuals or groups are forced to give
in to the will of other individuals or
– One-way street; central element is
• May occur through: physical force
(imprisonment, torture, or death)
– Example: Prisoners of war can be forced to reveal
information to enemies.
• More often through: social pressure (ridicule,
rejection, withdrawal of affection)
– Example: Parents can control behavior of young
children by threatening to withdraw privileges.
• Behavior that matches group expectations
– Adapt behavior to fit behavior of those around
• Necessary for culture and social structure
Group Think
• Self-deceptive thinking that is based on
conformity to group beliefs, and created
by group pressure to conform
– Discourages members from expressing
their concerns about group decisions
» Examples: JFK’s Bay of Pigs Invasion, Personal
Pop Quiz Time
each answer will be used only 1 time
a. Cooperation
b. Conflict
d. Coercion
e. Conformity
c. Social
1. Blood donors expect payment
2. Students read what a teacher assigns
3. Saddam Hussein invades Kuwait
4. Flood victims help each other
5. Employees are forced to work
overtime or be fired