Warm-up: In your notebooks….
• Write about a time you convinced
someone to do something or buy
something or believe something? What
was it? How did you convince them? Do
you think you are good at convincing
people?
Modes of Persuasion: LOGOS
• Logos is logical appeal or the simulation of it, and the
term logic is derived from it. It is normally used to describe
facts and figures that support the speaker's claims or thesis.
Having a logos appeal also enhances ethos because information
makes the speaker look knowledgeable and prepared to his or
her audience. However, the data can be confusing and thus
confuse the audience. Logos can also be misleading or
inaccurate, however meaningful it may seem to the subject at
hand.
• Remember the word “logic” is like appealing to your brain!
Modes of Persuasion: PATHOS
• Pathos is an appeal to the audience’s emotions,
and the terms pathetic and empathy are derived from
it. It can be in the form of metaphor, simile, a
passionate delivery, or even a simple claim that a
matter is unjust. Pathos can be particularly
powerful if used well, but most speeches do not
solely rely on pathos. Pathos is most effective
when the author or speaker demonstrates
agreement with an underlying value of the reader
or listener.
Think of the word “pathetic” to remember emotions
Modes of Persuasion: ETHOS
Ethos is an appeal to the authority or
credibility of the presenter. It is how
well the presenter convinces the
audience that he or she is qualified to
present (speak) on the particular
subject. It can be done in many ways:
Remember the word ethical—looking for
people with experience.
What do all these pictures have in common?
Persuasive
Techniques
(Otherwise known as: PROPAGANDA)
PROPAGANDA: techniques used to
influence opinions, emotions, attitudes
or behavior.
What is persuasion?
Generally
an appeal
to emotion, not
intellect.
An
attempt to
change your behavior
It
attempts to
“guide your choice”
Who uses propaganda?
• Military
• Media
• Advertisers
• Politicians
• You and I!!!
Propaganda Techniques
• Bandwagon Technique
• Testimonial
• Loaded Word
• Misuse of statistics
• Name calling or stereotyping
• Plain Folks
• Snob Appeal
• Transfer
Bandwagon
Technique
• Everyone is doing it!
You should too!!!
Testimonial
• Testimonials are
quotations or
endorsements which
connect a famous or
respectable person with
a product or item.
Loaded Word
• Use
“loaded”
words like .
..
– new
– improved
– best
Misuse of Statistics
When the statistics are based on a falsehood.
Name Calling or stereotyping


Smears or damages an
opponent
Often used by politicians
In a campaign speech to a logging
company, the Congressman
referred to his environmentally
conscious opponent as a "tree
hugger."
Snob Appeal
•aims to flatter
•Makes insinuation
that this product is
better than others.
•“avant garde”
ahead of the times.
The ultimate driving machine
Lexus sports car
•
-
-
Plain Folks
Makes the leaders look like
Plain folks (mom and pop
style).
a convincing method to
show they are just
common people.
Opposite of snob appeal
Transfer
-Feelings (good or bad)
are transferred to something else.
Transfer tries to make you view
something in the same way as
they view something else.
In the Kerry vs. Bush campaign, an
internet email circulated showing
similar physical characteristics
between John Kerry and a
Frankenstein monster.
PRACTICE:
What type of propaganda technique is used in the
following ad?
A.
B.
C.
D.
E.
F.
G.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of
Statistics
H. Transfer
B. Loaded word
Rules of the Game:
1.) This is a competition!!
2.) You must pass the board each
time. Everyone is participating!!
3.) You may use the letters, instead of
writing out the words.
4.) You can not YELL out! (or you
lose a point!)
What type of propaganda technique is
used in the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
C. Testimonial
C. Testimonial
Loaded Word
What type of propaganda technique
is used in the following ad?
A.
B.
C.
D.
E.
F.
G.
H.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer
D. Name Calling
What type of propaganda technique is
used in the following ad?
A.
B.
C.
D.
E.
F.
G.
H.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer
A. Bandwagon
What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
C. Testimonial
What type of propaganda technique is used in
the following ad?
A.
B.
C.
D.
E.
F.
G.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of
Statistics
H. Transfer
Loaded Word
What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of
Statistics
H. Transfer
Loaded Word
What type of propaganda technique is used in
the following ad?
A.
B.
C.
D.
E.
F.
G.
H.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of Statistics
Transfer
Bandwagon
What type of propaganda is this?
95% of
homework
assigned is
busy work
and is not
beneficial
to the
student!
A.
B.
C.
D.
E.
F.
G.
Bandwagon
Loaded Words
Testimonial
Name-Calling
Plain Folks
Snob Appeal
Misuse of
Statistics
H. Transfer
• Misuse of Statistics
What type of propaganda technique is used in
the following ad?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
• Snob Appeal
What type of propaganda is this?
A.
Bandwagon
B.
Loaded Words
C.
Testimonial
D.
Name-Calling
E.
Plain Folks
F.
Snob Appeal
G.
Misuse of Statistics
H.
Transfer
Testimonial
What type of propaganda is this?
A.
Bandwagon
B.
Loaded Words
C.
Testimonial
D.
Name-Calling
E.
Plain Folks
F.
Snob Appeal
G.
Misuse of Statistics
H.
Transfer
D. Name -Calling
What type of propaganda is this?
A. Bandwagon
B. Loaded Words
C. Testimonial
D. Name-Calling
E. Plain Folks
F. Snob Appeal
G. Misuse of Statistics
H. Transfer
F. Snob appeal
What type of propaganda is this?
A.
Bandwagon
B.
Loaded Words
C.
Testimonial
D.
Name-Calling
E.
Plain Folks
F.
Snob Appeal
G.
Misuse of Statistics
H.
Transfer
B. Loaded Words
In your groups:
Have your leader come and choose:
-3-4 magazines &
-8 post-it notes.
- Identify 7 out of the 8 propaganda
techniques. Label them on your postit and stick them on the
advertisement.
You will share them!
Individual assignment: Due Monday
Choose a type of persuasive device.
Come up with an advertisement. You must use
color!
You may use ONLY the following:
1.) Misuse of statistics
2.) Name calling or stereotyping
3.) Plain Folks
4.) Snob Appeal
5.) Transfer
6.) Loaded Words
On the back, explain which type of
propaganda it is and why.