Power of Persuasion Persuasion • A means of convincing people to: – Buy a certain product – Believe something – Act a certain way – Agree with a point of view Why should we learn about this? • Companies persuade us to buy certain products • Politicians persuade us to support them • Peers sometimes use persuasion to get others to join them in an activity • You may want to persuade others to agree with you or do something you want them to do Audience • Who are you trying to persuade? • Advertisers know how to target their audience Persuasive Techniques • • • • • Appeal to Emotion Bandwagon Humor Celebrity endorsement Word choice Appeal to Emotion • Words or pictures that appeal to our emotions – May appeal to positive emotions • Happiness, excitement – Or negative emotions • Fear, sadness Commercial Bandwagon *Convincing us to accept someone or something because of its popularity “Everyone else is doing it” Convincing us to ac Or cept some one or somethi ng b ecause of its popular ity “Everyone else has one” Commercial Humor • Make the audience laugh • Often gives little or no information about the product Commercial Celebrity Endorsement • A famous person appears in the ad • If _______________ uses the product, then it must be good Commercial Word Choice • Repetition: -Repeating a name, slogan or image over and over in the same advertisement • Commercial • *Glittering generalities: • -Telling only positive things about • • something or someone, without giving evidence or facts Commercial Today’s Activity • Look at each print ad • Answer these questions: – Who is the advertiser? – Who is the target audience? – What persuasive techniques are used? Students’ Powerpoints Group Activity Create a commercial for your product -Length: 30 seconds -1minute -Must include the persuasive techniques assigned to you *Can include humor -Must have a sign -Can use props and/or costumes -Everyone must participate and the top 3 will be featured on this powerpoint. Group Commercial • George, Theo, Taylor and Mardi advertise the IPOD using the techniques of humor, bandwagon and celebrity endorsements. • Our commercial Group Commercial Jordan, Taylor, Walter and Sarah advertise “The Greatest Place on Earth” using humor, bandwagon, word choice and celebrity endorsement. Our commercial Group Commercial Rachel, Sydney, Sebastian and Nate advertise Golden Spoon using humor, word choice, bandwagon, and celebrity endorsement. Our commercial.