Power of
Persuasion
Persuasion
• A means of convincing people to:
– Buy a certain product
– Believe something
– Act a certain way
– Agree with a point of view
Why should we learn about
this?
• Companies persuade us to buy certain
products
• Politicians persuade us to support them
• Peers sometimes use persuasion to get
others to join them in an activity
• You may want to persuade others to agree
with you or do something you want them to
do
Audience
• Who are you trying to persuade?
• Advertisers know how to target their
audience
Persuasive Techniques
•
•
•
•
•
Appeal to Emotion
Bandwagon
Humor
Celebrity endorsement
Word choice
Appeal to Emotion
• Words or pictures that appeal to our
emotions
– May appeal to positive emotions
• Happiness, excitement
– Or negative emotions
• Fear, sadness
Commercial
Bandwagon
*Convincing us to accept someone or something
because of its popularity
“Everyone else is doing it”
Convincing us to ac
Or
cept some one or somethi ng b ecause of its popular ity
“Everyone else has one”
Commercial
Humor
• Make the audience laugh
• Often gives little or no information
about the product
Commercial
Celebrity Endorsement
• A famous person appears in the ad
• If _______________ uses the product,
then it must be good
Commercial
Word Choice
• Repetition:
-Repeating a name, slogan or image
over and over in the same advertisement
•
Commercial
• *Glittering generalities:
•
-Telling only positive things about
•
•
something or someone, without
giving evidence or facts
Commercial
Today’s Activity
• Look at each print ad
• Answer these questions:
– Who is the advertiser?
– Who is the target audience?
– What persuasive techniques are used?
Students’ Powerpoints
Group Activity
Create a commercial for your product
-Length: 30 seconds -1minute
-Must include the persuasive techniques
assigned to you
*Can include humor
-Must have a sign
-Can use props and/or costumes
-Everyone must participate and the top 3 will
be featured on this powerpoint.
Group Commercial
• George, Theo, Taylor and Mardi advertise
the IPOD using the techniques of humor,
bandwagon and celebrity endorsements.
• Our commercial
Group Commercial
Jordan, Taylor, Walter and Sarah
advertise “The Greatest Place on Earth”
using humor, bandwagon, word choice
and celebrity endorsement.
Our commercial
Group Commercial
Rachel, Sydney, Sebastian
and Nate advertise Golden Spoon using
humor, word choice, bandwagon, and
celebrity endorsement.
Our commercial.