Propaganda! Ways to convince others to believe something, do something, or buy something There are seven forms • • • • • • • Name Calling Glad Names Testimonials Transfer Emotionally Loaded Words Faulty Cause and Effect Bandwagon Name Calling You give a bad name to someone or something in order to convince people to avoid a different product or person EXAMPLE: My hair is so much shinier and healthier than Ms. McCarthy’s because I use Tresemme shampoo. Glad Names • State positive things about the listeners or readers to convince them to agree with what they see or hear • EXAMPLE: You all are such intelligent and bright students. You will definitely make the right decision to switch to Tresemme shampoo. It’s the only choice. Testimonials • Use the sponsorship or support of a well-known personality. • EXAMPLE: Both Lindsay Lohan and Ashton Kutcher use Tresemme shampoo. Aren’t their do’s stylish? Yours could be too! Transfer • Attempts to transfer a product, person, or idea the good qualities belonging to something else or someone else • EXAMPLE: All of the most beautiful people use Tresemme shampoo. Just think, you could be beautiful too! Emotionally Loaded Words • Uses words, particularly adjectives, that appeal to listeners’ or readers’ feeling or emotions • EXAMPLE: Using Tresemme shampoo on a daily basis will make your hair shine and glow like it has never done before. Faulty Cause and Effect • Attempts to convince people that if they do something, such as buy a certain product, something good will happen • EXAMPLE: If you use Tresemme shampoo, you’ll get all the dates you’ve ever wanted! Bandwagon • Urges others to do something because everyone else is doing it. • EXAMPLE: All the cool kids use Tresemme shampoo. Uses • You see propaganda on a daily basis! When you watch TV, every commercial is some form of propaganda. When you read a magazine, the ads are some form of propaganda. It’s everywhere! • Your job today is to choose a product and develop slogans advertising that product. You must create a separate slogan for each of the 6 propaganda devices.