Propaganda!
Ways to convince others to
believe something, do
something, or buy something
There are seven forms
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Name Calling
Glad Names
Testimonials
Transfer
Emotionally Loaded Words
Faulty Cause and Effect
Bandwagon
Name Calling
You give a bad name to someone or
something in order to convince
people to avoid a different product or
person
EXAMPLE: My hair is so much shinier
and healthier than Ms. McCarthy’s
because I use Tresemme shampoo.
Glad Names
• State positive things about the
listeners or readers to convince
them to agree with what they see or
hear
• EXAMPLE: You all are such
intelligent and bright students. You
will definitely make the right
decision to switch to Tresemme
shampoo. It’s the only choice.
Testimonials
• Use the sponsorship or support
of a well-known personality.
• EXAMPLE: Both Lindsay Lohan
and Ashton Kutcher use
Tresemme shampoo. Aren’t
their do’s stylish? Yours could
be too!
Transfer
• Attempts to transfer a product,
person, or idea the good qualities
belonging to something else or
someone else
• EXAMPLE: All of the most beautiful
people use Tresemme shampoo.
Just think, you could be beautiful
too!
Emotionally Loaded Words
• Uses words, particularly adjectives,
that appeal to listeners’ or readers’
feeling or emotions
• EXAMPLE: Using Tresemme
shampoo on a daily basis will make
your hair shine and glow like it has
never done before.
Faulty Cause and Effect
• Attempts to convince people
that if they do something, such
as buy a certain product,
something good will happen
• EXAMPLE: If you use Tresemme
shampoo, you’ll get all the dates
you’ve ever wanted!
Bandwagon
• Urges others to do something
because everyone else is doing
it.
• EXAMPLE: All the cool kids use
Tresemme shampoo.
Uses
• You see propaganda on a daily basis!
When you watch TV, every commercial is
some form of propaganda. When you read
a magazine, the ads are some form of
propaganda. It’s everywhere!
• Your job today is to choose a product and
develop slogans advertising that product.
You must create a separate slogan for
each of the 6 propaganda devices.