Reengineering Vendor Fees
Oxford Village Market Case Study
Problem
Current vendor fees of $200 per season
are too high
Vendor fees are needed to offset market
expenses
Reengineer
Identify alternative sources of income to
replace lost vendor fees
Identify cost saving measures to minimize
effect of lost vendor fees
Increase exposure of market to recruit
new vendors, sponsors and patrons
Approach
Reduce vendor fees to $100 per season
Institute sponsorship program
Create Facebook fan page
Enhance web presence
Utilize national and local online listings
Introduce monthly basket raffle
Sell branded reusable bags
Impact
5 new vendors recruited
9 sponsorships procured
26% under budget
Vendor revenue increased 62%
Increased customer email list by 67%
Outcome
Happy Farmers + Happy Consumers + Happy Community
= Sustainable & Growing Farmers Market
If every household in PA spent $10 a week on regionally produced
food, $48 million dollars would stay in the local economy each
week. That's about $200 million every month
and nearly $2.5 billion per year.
www.buylocalpa.org