Fast Food Research
Study
Ashley Peterson
Brandi Guertin
Lexi Bean
Luke Healy
Matt Stagnone
Introduction
• Franklin Pierce College was founded in 1962 by
Frank S. DiPietro
• This research project was conducted from
September to December of 2004 for the
population of Franklin Pierce College.
• The population of our survey was based on the
1,591 Franklin Pierce College students on the
Rindge campus.
2
Problem Statement
Our research team came to the conclusion
that there is a lack of fast food facilities in
the Rindge area. We came to the
conclusion that:
Research is necessary to determine if
Franklin Pierce College students would
patronize a fast food chain in Rindge, NH
3
Research Objectives
• Determine what criteria are important to
consumers with respect to patronizing a fast
food establishment.
• Determine which fast food restaurant would be
most successful in the area.
• Determine fast food spending habits.
4
Methodology
• First, our team identified the problem of the lack of fast
food restaurant choices in the area. We conducted primary
research on the fast food industry, as well as speaking to
others on campus to determine the fast food demand.
• We then created our problem statement.
• We then created our research objectives, and created our
survey with our objectives in mind.
• We used convenience sampling, by handing out surveys to
30 students (15 boys and 15 girls) of each class standing,
Freshman, Sophomore, Junior and Senior.
• We analyzed our data using SPSS software, which created
our results so that we could determine our conclusions and
recommendations.
5
Survey Questions
1.
2.
3.
4.
5.
6.
7.
8.
Are you on the Meal Plan?
How many times a month do you go to the Raven’s Nest
Pub? Please circle your response.
Which fast food restaurant do you most prefer?
Please Rate the following statements:
I get hungry between the hours of 10pm and 3 am.
I travel outside of Rindge for food.
I patronize fast food establishments.
I prefer fast food restaurants with the drive-thru option.
Based on your own experiences which of the following
restaurants has the best customer satisfaction?
6
Survey Continued
9.
10.
11.
12.
If there were more fast food options in the Rindge area
would you patronize them?
What fast food chain would you like to see come to
Rindge, New Hampshire?
Check the appropriate gender.
What’s you current class standing?
7
Are you on the Meal Plan?
25%
Yes
NO
75%
Mode= 1 (yes)
8
How many times a month do you go to the
Raven’s Nest Pub?
30
25
20
15
10
5
0
0
3
6
9
MEAN
9
Which fast food restaurant do you
most prefer?
12%
2%
Papa John's
14%
McDonald's
11%
Wendy's
Subway
23%
38%
Mode= 3 (Wendy’s)
Burger King
Other
10
I get Hungry between the hours of 10pm
and 3am.
Mean
2.13
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
0
10
20
30
40
11
I Travel outside of Rindge for food.
45
40
35
30
25
20
15
10
5
0
Strongly
Agree
Strongly Agree
Agree
Neutral
Disagree
2.38
Disagree
Strongly
Disagree
MEAN
MEAN
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I prefer fast food with the drive-thru option.
Mean
2.53
Strongly Disagree
Neutral
Strongly Agree
0
10
20
30
40
13
I Patronize fast food establishments.
MEAN
2.37
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
0
10
20
30
40
14
Which of the following restaurants has the best
customer satisfaction?
15%
8%
14%
Papa John's
McDonald's
8%
Wendy's
Subway
Burger King
29%
26%
Other
Mode= 4 (Subway)
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Cross Tabulations
Are you on the meal plan? * W hat is your current class standing? Crosstabulation
Count
Are you on the
meal plan?
yes
no
Total
What is your current class standing?
Freshman
Sophomore
Junior
Senior
30
30
14
16
16
14
30
30
30
30
Total
90
30
120
Case Processing Summary
Valid
N
Are you on the meal
plan? * What is your
current class standing?
Percent
120
100.0%
Cases
Missing
N
Percent
0
.0%
Total
N
Percent
120
100.0%
16
Cross Tabulations
Case Processing Summary
Valid
N
Based on your own
esperiences, which of
the following retaurants
has the best customer
satisfaction? * Check
the appropriate gender:
Percent
102
85.0%
Cases
Missing
N
Percent
18
15.0%
Total
N
Percent
120
100.0%
Based on your own esperiences, which of the following retauran ts h as the
best customer satisfaction ? * Check the appropriate gen der:
Crosstab ulation
Count
Based on your own
esperiences, whi ch of
the fol lowing retaurants
has the best customer
sati sfaction?
Total
Papa Johns
McDonal ds
Wendys
Subway
Burger King
Check the appropriate
gender:
Male
Female
6
4
7
10
15
16
16
18
6
4
50
52
Total
10
17
31
34
10
102
17
Cross Tabulations
Case Processing Summary
Valid
N
Which fast food
restaurant do you most
prefer? * If there were
more fast food options in
the Ri ndge area, woul d
you patronize them?
Percent
106
88.3%
N
Cases
Mi ssing
Percent
14
Total
N
11.7%
Percent
120
100.0%
W hich fast foo d restaurant do you most prefer? * If there were more
fast food optio ns in th e Rin dge area, would you patron ize them?
Crosstab ulation
Count
Which fast food
restaurant do
you most
prefer?
Total
Papa Johns
McDonal ds
Wendys
Subway
Burger King
If there were more fast
food options in the
Rindge area, would
you patronize them?
Yes
No
2
12
5
37
9
21
7
12
1
84
22
Total
2
17
46
28
13
106
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Limitations
• Small sample size
• Time
• Confusion of questions by our respondents
(question 9)
• Lack of knowledge of SPSS software
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Conclusions
• Based on our results the top three restaurants
students selected to their preference were :
Wendy’s with a 38.3% rating. Second was
Subway with 23.3%, and McDonald’s with
14.2%.
• 64.2% reported that they travel outside of
Rindge for food.
• 59.2% students reported that they patronize fast
food restaurants.
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Conclusions Continued
• 78.3% of students reported that they
would patronize a fast food establishment
in Rindge.
• Subway was recorded as having the
highest customer satisfaction ratings at
28.3%, Wendy’s followed with 25.8%.
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Discussion
• More than 87.5% of respondents surveyed replied
strongly agree, agree, or neutral when asked if they
would patronize a fast food restaurant.
• We found that our research for our literature review
stated that McDonald’s was the top choice for favorite
fast food restaurant. Our survey showed that students
would prefer a Wendy’s.
• We also found that our research stated that Papa John’s
had the highest rating for customer service. Our survey
respondents had little to no knowledge of the Papa
John’s restaurant.
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Recommendations
• A fast food restaurant should open in the Rindge area,
preferably close to campus.
• There should be a drive-thru option based on our
surveys results of 50% of students strongly agreeing or
agreeing with this option.
• There should be a fast food establishment which offers
late night service for students. Our survey resulted that
70.8% of students strongly agreed or agreed that they
get hungry between the hours of 10pm and 3am.
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The end
Thank you for your time
Any Questions?
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