PRINT &
TELEVISION
FOR
ADVERTS
PACO REBANNE
‘LADY Million
Paco Rabanne; Advert One
 I feel that this advert is aimed at females in particular because there is an
image of a young healthy, well proportioned woman. She appears
sophisticated, confident and I think that they have purposely done this to
engage the female target market giving them an idea of equality with beauty
appeal when wearing the lady million perfume.
 The style of this poster is quite dramatic, intense and contrasting. The
limited colours of black, greyscale and gold makes the advert appeal more
clear, bold and intreging for the public eye.
The main products and information, e.g. The perfume bottle and brand of the
product is placed in gold to uplift them from the rest of the text and images.
This ultimately creates a foreground and background approach. This allows the
background and model to blend together ensuring it doesn’t distract from the
main idea of the advert. To sell the product ‘Lady Million, by Paco Rebanne’.
The perfume bottle in this advert is placed to give it an angled, edgy feel. It adds a different
structure and appeal to the advert. I feel the unusual shape of the perfume adds creativity
throughout this. The background image of the young woman compliments the unique shape
and style of the bottle as they both appear very edgy and clean cut. The plain and background
makes the bottle the main point to the advert. As the perfume is the selling point of the advert
and the part which paco rebanne wants to grab attention to. This is done effectively in my
opinion as throughout this advert continues to compliment and flow within each section.
Paco Rabanne; Advert One
‘follow on’
The sizing and proportion of the advert is very central apart from the perfume bottle which is situated off
centre to the bottom right. I feel they have done this to make the image more interesting and to attract the
publics eye to that section more as it is not directly inline with the rest. The text across the centre ‘paco
rebanne’ is a medium size and would officially be classed as a standard format. This would result in it
blending in rather then fading or being to noticeable. The writing has been placed in a gold glitter style
format i feel this personally adds texture and a 3D appearance. Resulting in again making the advert
consisting of a foreground and background appeal.
 Lastly am i going to discuss how his advert relates to the product well helping it to sell and overall
advertising it to the public eye. I feel overall the style and layout of the advert is designed to give the
apparent sexy and sophiscated fragrance that paco rebanne are trying to perceive. This is effective and i also
feel the colours help perceive this idea to the public eye also as its subtle but classy design. They have used
splashes of gold colour relating to the product to add colour, this makes the advert more attractive and
appealing to the target audience. I feel that from examining this advert the target audience would be young
middle class/working class woman, suggesting around about 20-40 the sophicasted appeal and design of the
product/advert suggest it defiantly would be aimed at the older woman as the model does not appear to
young and the style is modern yet appealing to all ages. I finally feel the edginess but calm elegance flowing
through this advert makes it appeal to most people resulting in an all round likeable product.
Paco Rabanne’Advert 2
This is the male perfume called ‘1 Million’ by Paco Rabanne. As you can see the bottle is a lot more
masculine then the female one. It is tall and appears very slender also, the slightly curved edges create a
modern and sophisticated bottle. I feel that the ideas have flowed between both male and female
perfume bottles. They carry and appear very bold and intriguing to the public eye. They have used a
confident, young and handsome man that is sexy and mysterious. He also indicates to the public that it
is aimed at a younger male target market. The suit may also suggest that this product maybe aimed at
‘upper class’ people and maybe on the higher end of the present market with regards to the cost of the
product.
This advert has been designed and styled in a similar way to the ‘Lady
Million’ woman's bottle as, in both adverts the people have been situated
in the centre. This is effective as it causes the overall appearance of the
advert to have a strong and bold structure. This produces certainty and
confidence for the product. Another Similarity is the perfume has been
positioned in the right hand corner. I feel that this attracts people to look
at the advert as a whole, rather then just at the model. I have noticed that
the bottle is slightly taller than the gentleman's hips which to me has been
placed there to suggest importance and power of the product. It also
makes the bottle appear taller and manly.
I am fond of the grayscale and gold choice of colours and again this is a
recognition of the paco rabanne ‘million’ perfume designs. I like the bold,
clear and stretched design of the font. Although, I have noticed it is the
only ‘short’ image/text in the advert. This would consequently add some
variety to the overall advert and content .
TV Advert For Paco Rabanne
‘Lady
Million’
PACO RABANNE TV ADVERT LINK
http://www.pacorabanne.com/ladymillion/en/
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I am now going to analyze the television advert ‘Lady Million’ by Paco rabanne. Paco rabanne have
consistently kept the colours, black and gold throughout. These colours are a main recognition of the
brand and establishes the quality, style and designs of their brand and what they offer e.g satisfaction or
popularity. In this instance, fragrance bottles.
Firstly I am fond of the first shot, this includes a medium close up (mcup) of the model shown in the ‘Lady
Million’ print advert. I feel that this immediately demonstrates the target audience. Also, many people will
want to keep watching it for the beauty appeal or the interest, desire to look or appear similar to the
model. There is a flash (camera) also, which suggests glamour or importance. This automatically sets the
target market and captures the desired viewers attention. It is an overall short and snappy shot which
plays a major part in introducing the idea of the advert and product.
After this shot there are a few swift and choppy cuts which are performed on the beat. Involving medium
shots, medium close ups I feel this creates a very upbeat and uplifting atmosphere resulting you to
become and feel in a good mood, consequently wanting you to go out and experience the time she's
having. The audience is now intrigued to know what the advert is about as there has been no ideas or
suggestions of what exactly is being marketed and advertised to the public eg. Shoes. This may detach
from the actual advertising for Lady Million perfume however the quick timing of the shot is designed
well. The first clips are involving the target audience (females) with the ideas of escape and beauty to a
glamorous and unrealistic environment that every young person would desire to participate in or adjure.
The next important slide which I feel is very effective towards selling and advertising this product is about
half way through, the male model from the masculine Paco Rabanne fragrance. This may cause some
people to recognize what the advert is advertising. This shot in the advert is good and lasts slightly longer
than the other ones that have been previously shown. How this shot is set out is effective and I am fond of
the idea of joining the two models together and have them perform to advertise not only want appears to
be the product, but the brand as well. This works well as they use props such as glitter to create a magical
impression on attraction and men. The glitter relates really well to the product and woman's print adverts,
this is another suggesting that it possibly aimed at woman. It also again fits in with style of glamour,
confidence and irresistibility throughout.
http://www.pacorabanne.com/ladymillion/en/
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I would also like to mention the woman is always wearing glitter or sequins on her clothes, dresses. This
gives the audience the ideas of an nighttime idea and appearance, this implies that this could possibly be a
evening fragrance as it is shown in a nightlife atmosphere. The public would be drawn to purchase Lady
Million because they may want to feel attractive, more sexy and ultimately become more complete.
The quick medium shot of the paparazzi's give the impression of a celebrity vision and the persuasion the
the target audience to want to experience the power, popularity and importance of this certain lifestyle. I
think that these words are also very much associated with the Lady Million perfume and the way in which
is is presently being portrayed.
The final shot is of medium – wide shot. This shot involved the model clicking her fingers towards the
camera. This tells me that they wanted us to feel as though she was pointing towards us, trying to lure the
audience in and feel like they are the ones who should buy this product instead of being without it.
Although, they have cut out her head out of this image I feel that it is effective as there may in my
personal opinion have aimed it too much towards her.
The music throughout this advert is extremely, modern and alive, involving a techno and upbeat rhythm. It
sets the location of a night out, a clubbing or party atmosphere. This music tends to draw in more of the
younger females basing around the ages of 16 – 25.
It overall produces a good, snappy tempo which compliments the video in a fun, lively yet still
sophisticated manner. I am very fond of this advert and am very complimentary of both print and TV forms
of advertising for lady million Paco Rebanne, they are efficient with consistently holding a professional
mannerism it creates a strong and intimate perfume. This advert has covered many different aspects or
subjects which endure the target market (females) to be interested in, encouraging and persuading them
to purchase this product.