May 3, 2014
#SoccerFEST14
Help Set A World Record!
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On Saturday, May 3….
AYSO needs your help to set
the record for the Biggest Pickup Soccer Game on Earth
Celebrate 50 years of enriching
lives through soccer!
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What is #SoccerFEST14?
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One-day fun “tournament”
Individual players, teams or both
Teams created as players arrive
U-8 to U-19 – your choice
Boys, girls or co-ed
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Why join in?
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Let’s set the record & have fun doing it!
Biggest registration weekend of the year
Major local & national publicity
Fundraising
Celebrate 50!
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Official Snacks of AYSO!
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DOLE’s Sponsorship Is Providing…
Professional PR agency!
Effective local PR plan & toolkit
Local marketing templates – flyers, posters,
email
FREE healthy snacks for players
FREE Pinnies, banners and other promo items
(while supply lasts)
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Help AYSO Set The Record!
 We need100+ locations
 Regions, Areas, even Sections
 20 kids, 200 or 2000. ..Your choice!
Current, former and prospective players
 Based on your facilities, enthusiasm &
volunteer engagement
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May 3, 2014
Save The Date!
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May 3, 2014
Start now
Schedule it into your spring soccer
Save as a registration date
Reserve fields or alternate space
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Make It A Registration Event!
 Take advantage of publicity
 Sign up kids & volunteers!
 Reach out to former players;
sign up returning kids
 Invite all kids to ‘sample AYSO’
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May is National Physical Fitness &
Sports Month!
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Who Can Play?
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U-8 to U-19 – your choice
Add U-5 & U6 Jamboree style
Girls, boys and/or coed
Choose what works for your Region
Adults? AYSO is exploring adult guest pass
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Assigning Teams
1. Players sign-up as individuals
2. Players assigned to teams as they arrive
3. Players assigned to team by numbering each
player randomly
4. A short, easy video will be online soon to
help
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#SoccerFEST14 ‘Pick-up’ Format
Suggested, not required – Keep it simple!
4v4 or 5v5
20 minute games, 10 minutes between games
No goalkeepers
4 “micro fields” on one regular size field
Coaches & refs for safety only
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More Keeping It Simple
No offside rule
Goal kicks taken from the goal line
Kick-ins instead of throw-ins
Penalty kicks taken from half line
Everybody has fun…players and
volunteers! Think ‘pick-up’!
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Basic Game Rules
• Shin guards and shoes for all
• Pinnies to differentiate teams
• Coin toss should determine direction and
possession at start of each game
• Pop-up goals for each field
• Cones to mark touchlines & corners
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Sample Equipment check-list
1 set pop-up goals per mini-field
4 corner flags or cones per mini-field
Pinnies
Balls
Standard game-day stuff…First aid kits, trash
bins, marking equipment (if used), et al
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Practical planning stuff
Available at AYSO.org/50
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Handy instructions & how-to checklist
Non-registered player waiver (vetted)
Guest player insurance program -- $6
You get an AYSO Events Dept. helper
 AYSO.org/50
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Simple as 1, 2, 3
Online Player Sign-up Tool
• Dedicated #SoccerFEST14 webpage for your
Region – include link in all promotion!
• Provided courtesy of DOLE®
• Free or charge – your choice
• Accepts credit cards
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Make It Official
AYSO.org/50
SoccerFEST
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Sign Up Today!
 Makes you an OFFICIAL part of the World
Record
 Includes you in local & national PR
 Allows logistics planning
 Triggers AYSO Event Dept. support
 Provides info for FREE supplies
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Choose Your Level
Level 1: Just be part of it
 A casual, soccer fun day
Level 2: Registration event
 Invite families to sample AYSO
Level 3: Community happening!
 Put AYSO on your town’s map!
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Level 1: Just Join In!
Open to registered AYSO players only
Players sign-up individually online or onsite
Focus on joining in -- be part of World Record
Make it a fun, family day
ANY Region can participate
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Level 2 – Make it a Registration
Event
Same tournament format as Level 1
Open to AYSO registered & guest players
Add on-site registration for next season
Invite former AYSO players (in eAYSO!)
Invite all kids!
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Level 3 – Make it a Community
Happening!
Same tournament format (Level 1 & 2)
Include registration for next season
Make it a media happening!
Add vendors & sponsors
Invite local pols & celebs
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FOX Sports1 is a Media Partner!
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Fundraising
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No pre-set participation fees – up to you
Region keeps ALL monies (except SAI)
Consider sponsor and/or vendors
Sell event t-shirt, include soccer
carnival activities, et al
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Smart Tools at AYSO.org/50
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How-to ‘handbook’
Player sign-up campaign
Local PR materials
Simple online player sign-up
HTML email templates
-- invite former AYSO players!
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2014 #SoccerFEST14 Timeline
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January:
February:
March:
April:
Official Event sign-ups open
Player sign-up websites open
Local and national PR launches
#SoccerFEST14 supplies ship
May 3: AYSO SETS WORLD RECORD!
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Can’t Participate?
Make sure you open registration anyway!
Take advantage of the national publicity about AYSO’s 50th
Anniversary and #SoccerFEST14 to enhance your own
registration!
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Your Region’s Chance to Shine
Spotlight the best of AYSO
 Parents make the registration decision
Be organized; keep it fun; enjoy the day!!!
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AYSO.org/50
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Thank-you!
#SoccerFEST14 is actually a Twitter ‘handle’ and
the foundation of a social media campaign.
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