Our Expectations
• Engage and Participate
• Ask Questions
• Take away at least one item (tip, thought, action item, network contact, etc.)

Our Learning Objectives
 Identify the five key components of a wellstructured presentation
 Create 2 or 3 presentation improvement goals that can be met within 30 days.

Today’s Topics
• What is a Presentation?
• The 5 Key Components of a Presentation
• Professional
Preparation
• Content Preparation
• Performance Skills
• Asking Questions
• Summary & Closing

Turn to your neighbor and answer the following questions:
1. In exactly 7 words, describe what you do, without using “I,”
“we,” or the name of your company. This is an opportunity to create your own headline -- a conversation starter to begin with a VERB or ACTION OPPORTUNITY.
2. In what communication situations are you most comfortable
(i.e., discussions, public speaking, formal presentations, interviews, one-on-one discussions, parties, family gatherings, etc.)?
3. In what communication situations are you un-comfortable?

Today’s Topic 1:

Any kind of presentation is…
“… the act of working to change the content of another person’s mind at a particular time and place. By adopting the philosophy that presentations can happen anytime, anywhere, you open up a whole world of presentation possibilities.”
Presenting Learning. Bingham, Tony, and Tony
Jeary. Alexandria, VA: ASTD Press, 2007 (pp.18-
19)

Types of Presentations
• Formal training sessions & seminars
• Speeches
• Sales presentations
• Facilitated events
(workshops, team meetings, etc.)
• One-on-ones (in-person or virtual)
• Electronic presentations
(Faxes, emails, WebEx,
Skype, PowerPoint)
• Branding messages

Consistency of Our Communications
All of our presentations = a series of linked messages used to create consistent communications, leading to a greater chance of our desired results being fulfilled.

Today’s Topic 2:

The Five Key Components of Any
Presentation
 Clearly-identified Subject & Agenda
 Preparation & Audience Analysis
 Hook, Grabber, Close, and Call to Action
 Body with 3 Content Blocks
 Summary with Key Take-away Points

Hook Subject
Agenda
Point 2
Grabbe r
Point 1 Point 3
Block 1
Data
Statistics
Personal
Experience
Anecdotes
Facts
Evidence
Analogy
Key Take
Away Point 1
Body
Block 2
Data
Statistics
Personal Experience
Anecdotes
Facts
Analogy
Key Take
Away Point 2
Close. Call to action!
Block 3
Data
Statistics
Personal
Experience
Anecdotes
Facts
Evidence
Analogy
Key Take
Away Point 3

•
Tell them what you are going to tell them
1
• Tell them.
2.
2
3.
• Tell them what you told them
3

Today’s Topic 3:

Addressing the Audience Needs
Fully answering key questions regarding your audience will facilitate effective preparation, and thus ensure an effective, award-worthy presentation.

Addressing the Audience Needs
Do I know this audience and what it wants and needs to hear?
• What are the demographics?
• What are the audience’s concerns, issues, hopes and expectations?
• Are they prisoners or eager participants in my session?
• Are they experts on my topic, or new to it?
• What’s the climate of their organization?
• What kind of news have they had?

Four Key Things Your Audience Wants
• To Be Interested. Get their attention Fast ---and keep it!
• Benefits. (WIIFM) Make it the easy Listening station…
• Information that’s needed and can be used immediately..not
Too Much nor not Too Little
• To Be Educated and changed by your presentation

Exercise: Digging Deeper to Know
Your Audience
• In groups of 2-4 people, take 5 minutes to brainstorm a list of questions you would to answer regarding the audience of a typical presentation. Ideally, these would all be answers you’d gather in your preparation phase.
• At the cue of your facilitator, take 30 seconds to select someone to share your list with the full group.

Sample Audience Questions
• Who are they?
• How were they selected to be participants?
• How many will be attending?
• How much do they know about the topic?
• Are they friendly or hostile to your presentation?
• Where have they gotten their information?
• What information do they want and need?
• What attitude might your listeners have toward you, your subject, and your organization?
• What ideas, feelings, experiences do you share with them?

Audience Analysis
Going from the bottom up

Quick Tip: Make Your 1 st Impact in the First 90 Seconds

Idea Exchange
Disagreement is OK!
Stay open and value the connection w/the other person.

Today’s Topic 4:

5 Building Blocks for Preparing Content
 Establish Purpose
• Inform
• Convince
• Entertain
• Educate

5 Building Blocks for Preparing Content
 Select an Opening Statement, focusing on the Central Theme
• Use interesting facts and statistics.
• Give examples or relate a pertinent story.
• Use effective quotations.
• Pose relevant questions.
• Give a demonstration or use an exhibit.

5 Building Blocks for Preparing
Content
 Gather Material
• Speak to people who are knowledgeable about your subject.
• Research the topic.
• Write down anything that’s pertinent to your experiences and ideas.
• Assemble all your materials before you write your
presentation.

5 Building Blocks for Preparing
Content
 Arrange the Body of Your Speech Logically
• Pose challenge, then offer a solution.
• Make a point, then support it with an example or a statistic or a quote.
• Make comparisons and use emotional appeals.

5 Building Blocks for Preparing Content
 Plan the Conclusion Carefully
• It should recapitulate the main idea, remind the audience of the key points, and produce a dramatic and memorable effect.

Building Blocks of Self Marketing
Hook Subject Grabber
Agenda
Point 1 Point 3
Block 1
Data
Statistics
Personal Experience
Anecdotes
Facts
Evidence
Analogy
Point 2
Body
Block 2
Data
Statistics
Personal Experience
Anecdotes
Facts
Evidence
Analogy
Summary
Block 3
Data
Statistics
Personal Experience
Anecdotes
Facts
Evidence
Analogy
Key Take Away Point 1 Key Take Away Point 2 Key Take Away Point 3
Close. Call to action!

The Five Key Components of Any
Presentation
 Clearly-identified Subject & Agenda
 Preparation & Audience Analysis
 Hook, Grabber, Close, and Call to Action
 Body with 3 Content Blocks
 Summary with Key Take-away Points

Content Preparation Exercise
(Find the Instruction Sheet in your Hand-out Package)

Today’s Topic #5:

Poise
Style
Personal
Performance
Ease
Conquering nerves

What Your Audience Detects….
• Visual Impressions: Appearance, grooming, positive energy
• Voice Projection: Vocal quality, tone, pace
• Body Language: Demeanor, gestures, carriage, facial expressions
• Public Speaking: Preparation, intention, passion, embraced nervousness
• Manners: Professionalism, social diplomacy
• Non-Verbal Signals: Eye contact, handshakes, spatial relationships, likeability
• Confidence: Esteem of self and others, trust
 Source: Management Institute of
Technology

Elements of Effective Oral
Communication
• Voice – Be pleasant to listen to.
• Enunciation – Be clear and concise.
• Modulation – Vary the pitch speed and volume.
• Appearance – Be professional.
• Body Language –appropriate gestures and facial expressions
• Posture –convey confidence

Body Language
• Illustrate
A good gesture can:
• Emphasize
• Strengthen
• Clarify

Visual Aids
Talk to group
Use pointers minimally
YOU are the visual
Simplicity is the art of sophistication
Consistent readability

Performance Skills: Poise & Stature
 Get Ready
• Release energy, relieve tension
• Arrive early
• Introduce yourself to meet the audience as individuals
• Remember the “right” handshake

Performance Skills: Poise & Stature
 Get Set
• Channel nervousness to positive energy
• Have good posture and stand tall
• Remember that your visual impression can enhance or detract

Performance Skills: Poise & Stature
 GO!
• Communicate one-on-one
• Maintain eye contact
• Focus for 3-5 seconds
• Speak slowly and clearly
• Watch “word crutches”

A Successful Presenter
Demonstrates Control of:
Delivery
Gestures
Eye contact
Voice
Time & organization

Skill
Attitude
Practice
Cycle of
Success
Knowledge

Today’s Topic #6:

Q&A =
Restate your objective
Control Audience
Enhance Credibility
Demonstrate Leadership

Handling Q&A
Anticipate questions
Ask for questions/raise hand
If no questions, pose one to audience
Listen to entire question
Paraphrase in positive form
Reply simply & directly

Break eye contact with questioner
Take questions from entire audience
Do not say “That’s a good question”
Be able to say “I don’t know”
Avoid hypothetical questions

Summary & Closing Comments

The Five Key Components of Any
Presentation
 Clearly-identified Subject & Agenda
 Preparation & Audience Analysis
 Hook, Grabber, Close, and Call to Action
 Body with 3 Content Blocks
 Summary with Key Take-away Points

Our Learning Objectives
 Identify the five key components of a wellstructured presentation
 Create 2 or 3 presentation improvement goals that can be met within 30 days.

Today’s Topics
• What is a Presentation?
• The 5 Key Components of a Presentation
• Professional
Preparation
• Content Preparation
• Performance Skills
• Asking Questions

Closing Exercise, Part 1
• Locate the “AHAS” page in your hand-out (page
9).
• Take 5-7 minutes to list a few take-away items
(“AHA” moments) from today’s workshop that are particularly meaningful or helpful to you.

Closing Exercise, Part 2
• Find the page in your hand-out package labeled “Action Plan”
(page 10).
• Start drafting some
Action Plans in the next
5-7 minutes.