4/10/2020
Steps To Success presents
How to use Linkedin
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About Steps To Success
• Kenneth Lang has extensive IT experience most recently as a online project manager for The New York Times. He has consulted with small and large businesses on how to use LinkedIn, Facebook and Twitter. Kenneth is also active with several local chambers of commerce. He helps companies developing their Linkedin presence through hands on training sessions
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What is LinkedIn?
• LinkedIn is a business networking website that business professionals use for personal and professional growth
• I will discuss how to maximize your time using it
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LinkedIn and you goals -
• If you are not on LinkedIn, you are significantly reducing your chances of finding business.
• If you are on LinkedIn and you don’t know what you’re doing with your on-line presence, then you may as well not be on LI.
• What are your goals?
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Your business goals
• Grow your business
• Market your business
• Finding resources that your business needed
• Hiring for your business
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Stay on track with goals
• Keep track of your progress to see if you are meeting your goals .
• Stay focused and avoid distractions .
• Re-evaluate periodically and be flexible about making adjustments
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My Top 10 Tips for LinkedIn
• Drum roll, please!!!!
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LinkedIn Top 10 Tips - #1
1) Your photo – Always include a picture in your profile. It humanizes you and makes you seem more approachable.
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LinkedIn Top 10 Tips - #2
2) URL – Always customize the URL to be your name or something folks can remember.
Mine is http://www.linkedin.com/in/langk
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LinkedIn Top 10 Tips - #3
3) URL take 2 – If you don’t have your own blog or website, buy whateveryournameis.com
and include it on your LinkedIn profile. Don’t forget to include the www in your profile or it won’t work.
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LinkedIn Top 10 Tips - #4
4) Personalize – Always include the way people know you within your company, so you and your brand (company) are one and the same.
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LinkedIn Top 10 Tips - #5
5) Requesting Connections – Always customize your invitation when you ask people to join your network. Include how they know you, how you can benefit them by being a part of their network, and even how you hope to work with them in the future. Leaving the default message says “You’re not important enough for me to customize this to you” or worse “You sent this to
200 people and are probably going to spam my network.”
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LinkedIn Top 10 Tips - #6
6) Email address – If you’re going to use your work e-mail address, always put your personal e-mail address on your profile as backup just in case you leave a company or business or it disbands.
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LinkedIn Top 10 Tips - #7
7) Export EVERYTHING – Monthly export your contacts so you have a backup with a comma-separated value (.CSV file). You also should email them to your another account (like
Gmail or Yahoo!) for double backup.
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LinkedIn Top 10 Tips - #8
• 8)
Recommendations – Ask for recommendations after you do great work. Don’t be afraid to offer a suggestion of what a good recommendation to you might look like. Give people you work with/for recommendations when they do great work. Be willing to revise them if folks find typos in your recommendation or if they want you to use different words to say the same thing
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LinkedIn Top 10 Tips - #9
9) Answers – Answer questions in your area of expertise, or recommend the questions you find to experts you know can answer them.
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LinkedIn Top 10 Tips - #10
10) Using Linkedin Groups – Join appropriate
Linkedin groups and be part of different conversations occurring in each. Never ask folks to respond privately so everyone can learn from you.
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Grow your business
• First state your goal clearly -figure out exactly what you want and then see how LI can be used to help you achieve that goal .
• Quote : People with goals succeed because they know where they’re going. It’s that simple. Earl
Nightingale .
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Market Your Business
• Did you realize that…..
• Business to business professionals are connecting with each other on LinkedIn?
• People you have worked with could be singing your praises on LinkedIn?
• Use LinkedIn to find the right contacts
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Finding resources that you need
• Use LinkedIn…
• If you need advice finding an accountant or other service professional
• If you want to share a newsworthy article or idea
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How LI can get you to your goals
• Joining groups
• Posting jobs
• Answering questions
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Steps to Success goals

Our company offers group and individual sessions on how to maximize LinkedIn.

Our job - give you the tools for marketing yourself. Your job - implement the tools we give you to market yourself.
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