PUBLISH ON DEMAND
GLOBALLY (now).
Robert Fletcher, ChE
CEO - Strategic Book Publishing
Chairman - Publish On Demand Global
Robert@PublishOnDemandGlobal.com
About Us
(we’re going global ‘now’)

Publish On Demand Global & Strategic Book Publishing & Rights Agency, through
partners and affiliates, currently provides services to approximately 10,000 authors and
publishers around the world.

We help authors and publishers penetrate other markets globally. We specialize in safely
and securely bringing authors and publishers into the US and bringing US books and
publishers to the world through our global network of publishers, printers, distributors,
and book marketers.

We are approximately a $5MM company and we are growing 30% per year. We employ
about 150 people who live and work virtually from around the world. We are headquartered
in the United States and travel extensively to book events around the globe to maintain
contact with our partners, associates, and clients.

Ingram is our main distributor in the US, UK and Australia. We are building our own
distribution networks in China and India and the UAE/Middle East. We are building huge
advertising networks piggybacking on existing websites.

We exhibit and present our books and authors for rights sales at the major book expos in
Taiwan, London, NY, Abu Dhabi, Tokyo, Prague, Beijing, and Frankfurt, and Guadalajara.
What A Great Time to Be a Publisher!
(Retailers, Printers, and Distributors Beware)
Borders book stores curtail payments to publishers.
What A Great Time to Be a Publisher!
(Retailers, Printers, and Distributors Beware)
Borders book stores curtail payments to publishers.
Publishers Can Go
Direct To Buyers
Minimize the middleman
Can You Visualize Selling 30
Million Books?

http://en.wikipedia.org/wiki/List_of_best-selling_books
Can You Visualize Selling
30 Million Books?

http://en.wikipedia.org/wiki/List_of_best-selling_books
How About 1 million websites selling 30 books each?
Traditional “distribution” is DEAD MAN WALKING.
1 MM Websites, Email, Blogs
Selling 30 Books Each
Internet users

1.73 billion – Internet users worldwide (September 2009).

18% – Increase in Internet users since the previous year.

738,257,230 – Internet users in Asia.

418,029,796 – Internet users in Europe.

252,908,000 – Internet users in North America.

179,031,479 – Internet users in Latin America / Caribbean.

67,371,700 – Internet users in Africa.

57,425,046 – Internet users in the Middle East.

20,970,490 – Internet users in Oceania / Australia.
Websites

234 million – The number of websites as of December 2009.

47 million – Added websites in 2009.
Social media

126 million – The number of blogs on the Internet (as tracked by BlogPulse).

84% – Percent of social network sites with more women than men.

27.3 million – Number of tweets on Twitter per day (November, 2009)

57% – Percentage of Twitter’s user base located in the United States.

4.25 million – People following @aplusk (Ashton Kutcher, Twitter’s most followed user).

350 million – People on Facebook.

50% – Percentage of Facebook users that log in every day.

500,000 – The number of active Facebook applications.
Authors Know Global Too
actual email below
My book is in the final stages. I have spoken with IBPD-India in regards to printing the book and sell
the book in India. Sanjeev believes he can sell 500 books through his distribution system. I am
also interested in selling the book in Bahrain at least, and maybe throughout the Middle East and
parts of Far East.
After the book is published, book cover designed, etc., can I sell or contract with IBPD to print the
book.
Can I contract with them to print and sell the book in India and ME? I want to use your
distribution system in the US and any place else you have a market.
I am planning to attend and be an 'author in booth' at the Texas Librarian show in Austin in April,
2011. It may be nice to use this lower cost printing for the hard copies both in the States and
elsewhere.
Where? Population!





China 1,300 MM
India 1,100 MM
Europe 850 MM
US 300 MM
UAE 300 MM (Middle East)

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
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Brazil 200 MM
Japan 127 MM
…
Chinese Living Abroad 40 MM =
NO NEED TO TRANSLATE.
Taiwan 23 MM
How?
Technology

One File, Multiple
Distributors & Co-Publishers
Asia

Distribution – Use existing
AND build your own direct
to buyer.

Advertising, Marketing,
Direct Response still key.

Frictionless commerce –
avoid “special” (CDs,
cutouts, toys, etc.)
Publisher
USA
Europe
“Print On Demand” Books
All Formats, All Countries, One File


Espresso Book Machine in 20
countries.
PDF
Xerox Book machine (Taiwan:
Showwe Info / Govbooks.com.tw)

Print on Demand (POD): Ingram/LSI
in US, UK, Europe and Australia
(1 MM books per month)

Ebook: Kindle, PDF, ePub, iPhone,
Android, Apple, and, and, and, and..
Asia
Publisher
USA

My ebook prediction (Google
Editions & PDF) Why? Publisher
does nothing extra for PDF with
Google Editions. Kindle costs me
money. PDF is everywhere
Europe
Never Forget Your Target Market
Market to the Individual
(in all formats)!
Grace, my neighbor, just turned 11
and she reads (amazing!)
Book here is “Crank”.. Free form,
almost poetry, may be too risque
for Asia.
She reads Kindle, Nook, iPad
and Print Books
Summary

This is the greatest time in the world to be a publisher or agent. Retailers and
distributors and printers beware.

Go global now. Start now. Experiment now. Research & Development now.
How many countries are you in now?

One PDF file feeds many global outlets. Move away from books requiring
special handling (CD’s, toys, cutouts, etc. = limitations).

Attend global book shows. Seek 1 billion new potential readers.
Think about your countrymen living abroad. You do NOT have to translate to
reach them.

Sell your work on 1 million websites. Think niche and micro-niche. Understand
affiliate marketing where you pay a commission to the seller.

Speed to market is everything now. Find global partners.
PUBLISH ON DEMAND
GLOBALLY (now).
For a copy of the presentation please email:
Robert Fletcher, ChE
CEO - Strategic Book Publishing
Chairman - Publish On Demand Global
Robert@PublishOnDemandGlobal.com