American Chemical Society
Communicating with your
Technical Division Members
ACS Leadership Institute ● Dallas, Texas
January 23-25, 2015
;Jessica Grimes, Technology Associate Administrative & Programmatic Technologies
Angela Morris, Technology Associate, Administrative & Programmatic Technologies
What You Can Expect from this
Session
You will come away from this session with information
about online communication services offered from ACS
that might aid your division’s communications.
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Communicating with your Members
and the Public
Develop a Multi-Channel Strategy
•
Website: Webs.com
− Update your information regularly
− Use it in conjunction with any social media efforts (ACS Network, Facebook,
Twitter, etc.)
•
Email: Real Magnet
− Using a mass email service is more effective than using a personal email
account
•
Newsletters
− Hard-copy and/or electronic based on your members’ preferences
•
Phone
− Consider A+ Conferencing for special rates for Technical Divisions
•
In-person meetings/events: National or Division Meetings
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Communicating with your Members
and the Public
Website
An excellent entry-point to your Technical Division’s full complement of online
communications/services
•
Use your website to:
– Tell your origin story (where, when, why and how?)
–
Post your Annual Report (include a compelling summary)
–
Post announcements and results of activities
–
List your Technical Division Officers
–
Share an events calendar (keep it updated)
–
Provide first-hand accounts from members
–
Keep an image gallery from events
–
Post local job listings perhaps not easily found on your typical job search site.
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Communicating with your Members
and the Public
According to the Technical Division annual reporting for
2013, 32 Technical Divisions reported have websites.
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Communicating with your Members
and the Public
Mass Email
When used properly, a mass email service can:
•
Build trust with your members
•
Keep your contacts organized
•
Enable access to email campaign reports (analytics), measure your
results after every email campaign
•
Meet the requirements of the CAN-SPAM act (avoid having your emails
get stuck in SPAM filters)
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Communicating with your Members
and the Public
What is the primary mode of communication used to communicate to your
members?
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Available Online Communication
Tools & Services from ACS
• Online web-hosting solution provided through our
partner, webs.com
• Email management service from Real Magnet
• The Volunteer Support and Engagement (VSE) Group
on the ACS Network (easy access to recent and
relevant content for Technical Divisions’ online and
hard-copy communications)
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Online Web-Hosting solution
• In 2009 – to meet the needs of our Local Sections and Technical
Divisions, ACS partnered with webs.com to provide a free, online
web-hosting solution.
• To date, 10 Technical Divisions have signed up for the service
• Is your division using the service? Ask us if you’re not sure.
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Online web-hosting solution
Main benefits of the service include:
• ACS branded, easy to use templates
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Online web-hosting solution
Main benefits:
•
A user-friendly web editor (no need to know HTML)
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Online web-hosting solution
Main benefits:
•
Ability to easily hand over web administration duties from one person to
another
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Email Service Providers
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Email Management Service
•
To meet the critical needs of our members, ACS has partnered with Real
Magnet to offer a free, mass email service for local sections and technical
divisions.
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Email Management Service
Main benefits of the service include:
• Individual account with intuitive dashboard
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Email Management Service
Main benefits:
• ACS branded template to put your message within
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Email Management Service
Main benefits:
• Message tracking - insight into a message’s performance, with all
the key metrics (delivery, open rate, clicks, bounces and
unsubscribes) represented both numerically and graphically.
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Email Management Service
•
Use your current email address or any pre-existing email address
•
Download lists, i.e. from eRosters and upload into Magnet Mail
– you’ll need to update the list each time you send a new email.
•
You will upload your lists to 1 of 2 Groups in Magnet Mail:
– Promotional emails, i.e. invitations to events, general communications and info
(must have the opt-out option for promotional emails)
– Administrative emails, i.e. elections and governance meetings, etc.
•
Designate up to 2 email administrators
•
Interested in singing up for the service? Contact [email protected]
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ACS Network for Technical
Division Activities
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Goal for the ACS Network Social
Tool
Extends existing activities of the ACS and the chemical
community by leveraging the benefits
of efficiency and inclusiveness
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Why Choose the ACS Network
•
It is a networking and document
sharing tool of the American
Chemical Society
•
Functionality is developed with
the chemical community in mind
•
Single Sign On (SSO) access:
the ACS ID, you use to renew
your dues, access C&EN, or
other publications online
•
Career connections with other
chemists throughout your career
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Content on ACS Network
•
Types of features:
– Discussions, Documents
– Uploaded files
– Blogs
– Videos
– Bookmarks
– Ideas
•
“Liking” or Rating
•
Follow, Track
– Email notifications
•
Controlled collaboration
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What Members Are Doing
•
Creating Profiles: Feature your CV
•
Building Social Professional Networks: Connect, reconnect and
establish professional contacts
•
Engaging in Discussions: Host dynamic forums open to anyone with an
ACS ID
•
Sharing Content: Upload files of almost any format or create pages
•
And More………….
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Tips on Setting Up a “Group”
•
Identify Purpose of Group
– Technical Division Group, Executive Committee, Science Café Group…
•
Identify people with a common task or interest to populate the group
– Open, Members Only, Private or Secret
•
Determine functionality and tasks for a group
– Keep minutes, notes, and any other documents generated for and by division
offices
– Start discussions and begin to facilitate committee work outside of face-to-face
meetings
•
Inform and advocate
– Encourage dialogue
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Governance Activities
Manage Your Technical Division Business
•
Licensed and customized platform by ACS for the chemical community
– Secure, trusted environment
•
Centralized location for ACS business – free to technical divisions
•
Eliminates security, copyright, and access issues that come with thirdparty platforms
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Technical Division Governance
Activities
General Activities
•
A group (open, members, or private group) can be set up for the entire
technical division to host member discussions
Technical Division Events
•
Use the Network to help your chapter decide as a group what events you
want to sponsor
•
Invite members and promote them using the events function
•
Post pictures in a photo album or share a video for all your members to
see after the event
Grants and Awards Selection Process
•
Set up a private group for reviewing applications
•
Use ideation, 5-star rating, or polls
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Actively Engaged Technical
Divisions
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Actively Engaged Divisions
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ACS Network:
Volunteer Support & Engagement
• http://communities.acs.org/groups/vse
• An open group
where pertinent
information for
dedicated ACS
members can
be found,
posted and
shared.
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How to Contact
•
Online web-hosting solution:
[email protected]
•
Email Management Service (EMS):
[email protected]
•
ACS Network:
[email protected]
•
Jessica Grimes, Technology Associate, Administrative & Programmatic
Technologies: [email protected]
•
Angela Morris, Technology Associate, Administrative & Programmatic
Technologies: [email protected]
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Thank You
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Communicating with your Technical Division Members