The market is more crowded
than ever. Worse, people
are more distracted than
ever. To succeed, you need
a platform. Source: Michael Hyatt
www.IgniteWorldwide.com
It’s about people and
not technology!
Plan and Strategize…
What does success look like at the end of the
month, year…


Do you have a clear statement of what you want to
accomplish?
Identify your end before you start? Ex.
• I will sell 25% more – three new contracts
• I will reduce process time by 40%
Define how you will make this happen?
Is your message, necessary and concise?

Building your brand! Audience…
1.8 Million People on the official
US ARMY FACEBOOK PAGE!
Are You Cool Enough to
Drive a Ford Fiesta?
Who are your customers?
 Be consistent personality is the
same online and off
 Share extended information –
add value
 Include a blogger at your
events
 Handed 100 Fiestas to 100
people selected from 4,000
applicants. These "agents"
— share their experiences
through YouTube, Flickr,
Facebook and Twitter
accounts Ford created for the
campaign.
LISTENING….What do your
customers like to hear? Makes them
laugh….
GPlayers
TheBI
Getting Started:
Create a Word Press site!
It’s easy, it’s inexpensive
Start your blog
Add an opt-in
Add Social Media Share
Use Photo’s / Use Video
(YouTube.com)
Write 3X’s a week
Set up a business Facebook
page!

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


Set up a professional
Facebook page. It’s free.
Invite your friends, your
customers, your target
audience.
Post information that is
RELEVANT to them! Helpful,
funny, useful
Post often
Share your blog on facebook
Set up a Twitter Page
Your audience is unique so
should your strategy
- Your look is consistent!
- Know your audience
- Use HOOTSUITE manages social networks by
allowing you to efficiently
track conversations.
-
DID YOU KNOW…
Search and Social is key!
•Facebook
surpassed the previous most popular site, Google, in terms of
overall traffic for the week in the U.S. Source: Business Week
•A
typical website gets most of its traffic from Google, Facebook and
Twitter .
•The two most important pieces of metadata are the title tag (usually
looks something like this: <meta property=”title”>) and the meta
description tag (usually looks something like this <meta
property=”description’>.
Do… & Be consistent
1.
2.
3.
4.
5.
Search your name and company’s name on
Google
Create a WordPress site with a blog and opt-in
Create a professional facebook page
Set up a Twitter account. Then search and listen
to what people are saying about your product /
service
Feed all of this into your company website
4 things you need to do
…
Source: Entrepreneur.com
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Engage with followers and provide customer service.
Don't miss this opportunity to listen to what they're saying to and about you, and to provide the best
customer service.
Responding to customer questions and resolving issues over social media shows everyone who's
following you -- and potentially anyone who is online -- that your company cares about its
customers
Crowd source ideas. Asking Customer for their opinions
Use social media as a marketing research tool.
Say, for instance, you're getting ready to launch a new product. You can ask your fans and
followers what they think about specific details like what types of features they want. When
they see their ideas become a reality, ideally you create brand and product champions.
Keep an eye on the competition.
Remember the old saying: Keep your friends close, keep your enemies closer.
Establish yourself as an industry expert. Then let your customers know..
Nobody can know what you know unless you share your knowledge. By sharing information like
tips, advice and answering questions about your industry, you can position yourself as a valuable
resource.
Develop a content-sharing strategy where you respond to questions daily, provide unsolicited tips
and share your perspective on industry news
Thank You
Recommended Reading
Search and Social by Rob Garner
Platform – Get noticed in a noisy world – by Michael Hyatt
Visit
Facebook: Courage To Donate!
Blog: www.CoffeewithWendy.com
Download our presentation www.IgniteWorldwide.com
Email:Wendy@IgniteWorldwide.com