Sabrina Peduto, Andrea
Mitchell, Dave Berall, Deven
Smith, Gil Sena

 Examine Youth Spending Power
 Examine MTV
 Propose Change

 The Current population for
Americans ages 10-24 is
60 million
 According to
RevenueToday.com that age range has $250 billion to spend

 American’s ages 18-24 had $122 billion dollars in spending power in 2004
 What do they spend that money on?
•
$3 billion a year on movies, DVDs, music and video games
 Where does the money come from?
•
75% of college students have jobs

 One of the largest networks on the planet!
 Reaches more than 480 million households in 179 different countries.
 There are 89 million domestic subscriber households
 Is the #1 24 hour ad supported cable network among 12-34 year olds.

 MTV’s total advertising revenue for 2006 was more than $1.4 billion


Viacom, who owns MTV Networks, total revenue for 2006 was $11.4 billion, the gross profit was $5.4 billion
MTV was named the “World’s Most
Valuable Media Brand” in 2005 for the 6th year in a row

• MTV Networks purchased the College
Television Network in 2002 and changed it to
MTVU
•
It targets 18-24 year olds
•
It is found on 740 college campuses and reached 6.5 million students
•
At UMASS the 11,000 students who live on campus pay about $1 million a year for telecommunications and receive a standard package which includes MTVU

 Robert McChesney explains “Everything on
MTV is a commercial”
 Basically superficial and commercialized
“reality” shows
 Production cost is very cheap

 Youth in America contribute a lot of money to the market place.
 Companies who compete for that business are likely to advertise on MTV
 MTV makes a great deal of money from advertising, which in essence is coming from youth

 WE SHOULD DEMAND THAT MTV
PRODUCE PROGRAMING THAT
BENEFITS AND REPRESENTS THE
YOUNG PEOPLE WHO ARE
FINANCING THEM!

 Revenuetoday.com
 Viacom.com
 The PBS Frontline Documentary Merchants of Cool
 Harrisinteractive.com
 Google Finance