Program of Production and Promotion Assistance for
Products of the Orang Rimba Tribe, at Twelve
Mountain National Park, Sarolangun,
Jambi Province, Indonesia.
Nurmala1, Maeyta Selli2, Sipin Putra3
1Departement of
Management, Fakulty of Economics, Universitas Indoensia, email : noercha@yahoo.com
Management, Fakulty of Economics Universitas Indonesia, email : maeyta@gmail.com
3Departement of Antropology, Fakulty of Politics and Social Science, Universitas Indonesia, email : sipinputra@yahoo.com
2Departement of
Deforestation in Indonesia
• Mass conversion of primary forest into plantation
area.
• Expansion of transmigration areas.
• Illegal loggings.
Source : author, 2011
Source : author, 2011
Living Area of Orang Rimba Tribe, the Native People of Jambi
Province
Source KKI Warsi, 2011
Program’s Goals:
To provide production and marketing assistance for the Orang Rimba so that
they will be able to produce a-more valuable handicratfts that will play a
role as an alternative source of income for them, and to promote the
culture of the Orang Rimba.
Program’s Purposes:
• To improve the capacity the Orang Rimba to produce various handicraft
products with a-good production process, starting from selecting the raw
materials to labelling and finishing.
• To Develop marketing channel for handicraft products of the Orang Rimba.
Program’s Outputs :
• Capacity enhancement of the Orang Rimba to produce various handicraft
products with a-good production process (starting from selecting the raw
materials to labelling and finishing process);
• Various handicraft products of the Orang Rimba with a-higher selling
value.
• Cultural and handicrafts exhibition of the Orang Rimba in saveral cities in
Indonesia.
Preparation Phase:
1.1 Development of Programme Technical Guidelines *May-July 2011*
1.2 Preparation of programme facilitator *May-September 2011*
1.3 Development of networking among stakeholders *May -September 2011*
1.4 Need assesment and programme schedulling with the Orang
Rimba*October 2011*
Source : author, 2011
Source : author, 2011
Implementation Phase
• Production of handicrafts. *October-November2011*
Source : author, 2011
Implementation Phase
• The exhibition of culture and products of the Orang Rimba in
Jambi. *November 2011*
Source : author, 2011
Evaluation Phase
Opportunities from outputs of programme
1.
2.
3.
Marketing expansion.
Business entity.
Microeconomic institution.
Evaluation Phase
Lesson learned
1. Preliminary research and need assessment are very
important .
2. Andragogi, not pedagogi.
3. Facilitating, not teaching.
4. The sustainability of programme.
Thank You
Nurmala1, Maeyta Selli2, Sipin Putra3
1Departement of
Management, Fakulty of Economics, Universitas Indoensia, email : noercha@yahoo.com
Management, Fakulty of Economics Universitas Indonesia, email : maeyta@gmail.com
3Departement of Antropology, Fakulty of Politics and Social Science, Universitas Indonesia, email : sipinputra@yahoo.com
2Departement of