Effective
Marketplace
Evangelism
Danny Yamashiro
School of Evangelism
A Program of Danny Yamashiro Ministries
Division of Jesus Christ Is Calling You, Inc
Objectives of Reaching The
Marketplace Generation
1. To UNDERSTAND two biblical models for marketplace
evangelism
2. To KNOW three basic principles for marketplace evangelism
3. To FEEL motivated to apply five lessons in marketplace
evangelism
4. To PLAN an approach to execute for marketplace
evangelism
5. To DO evangelism in the marketplace
Copyright © 2014 Danny Yamashiro School of Evangelism
Reaching the
Marketplace
Generation
Danny Yamashiro School of Evangelism
Part One:
Biblical Models for
Marketplace Evangelism
Biblical Models for Marketplace
Evangelism
JESUS’ Model (he called men from the marketplace)
1) a fisherman/trades people (Peter, James, John, Andrew)
2) a government worker – tax collector (Matthew)
3) a bookkeeper (Judas)
4) a militant nationalist (Simon the Zealot),
5) a building contractor with a law degree - who was also
ordained (Paul),
6) a medical doctor and historian (Luke)…
PAUL’S Model (derived from the direction of Jesus – Acts 23)
started in the marketplace with such connections (Lydia, Aquila &
Priscilla, etc.), built spiritual base, expanded…
Copyright © 2014 Danny Yamashiro School of Evangelism
Reaching the
Marketplace
Generation
Danny Yamashiro School of Evangelism
Part Two:
Strategic Principles for
Marketplace Evangelism
Strategic Principles for Marketplace
Evangelism
Principle #1: ACKNOWLEDGE that God has you in the
marketplace to do EVANGELISM “Go into ALL the world…” Mark
16:15; “Go…and make disciples of ALL the nations…” Matthew 28:19
Principle #2: ADAPTABILITY in evangelism requires CULTURAL
AND SOCIAL ENRICHMENT outside of normal “church life”
“Though I am free and belong to no one, I have made myself a slave to
everyone, to win as many as possible. To the Jews I became like a Jew, to win
the Jews. To those under the law I became like one under the law (though I
myself am not under the law), so as to win those under the law. To those not
having the law I became like one not having the law (though I am not free
from God’s law but am under Christ’s law), so as to win those not having the
law. To the weak I became weak, to win the weak. I have become all things to
all people so that by all possible means I might save some.”
1 Corinthians 9:19-22
Copyright © 2014 Danny Yamashiro School of Evangelism
Strategic Principles for Marketplace
Evangelism
Principle #3: AIM to evangelize the person at the HIGHEST
LEVEL of influence (Go for the “Kings” or top leaders at
your work place and in society)
Paul (in Caesarea) appealed to Governor Felix (Acts 24) - Paul waited 2 years and
succeeded by – Governor (Porcius) Festus (Acts 25:1-12), King Agrippa – and
Bernice (Acts 25:12-22) – Paul shares his TESTIMONY, the Augustus’ or
Emperor Caesar – Nero
Jesus went to the highest too (Pilate) and witnessed of himself and also Herod
(Luke 23:1-15)
Copyright © 2014 Danny Yamashiro School of Evangelism
Reaching the
Marketplace
Generation
Danny Yamashiro School of Evangelism
Part Three:
Practical Applications for
Marketplace Evangelism
Practical Applications for Marketplace
Evangelism
Application #1: Pray for INFLUENCE so that you can lead
people in the marketplace to Christ
“Then Agrippa said to Paul, ‘Do you think that in such a short time you can
persuade me to become a Christian?’” Acts 26:28 Paul replied, "Short time or
long--I pray God that not only you but all who are listening to me today may
become what I am, except for these chains." Acts 26:29
Application #2: Position yourself to gain ACCESS in the lives of
influential people
“Paul then stood up at the meeting of the Areopagus and said, “Men of
Athens! I see that in every way you are religious.” Acts 17:22
Copyright © 2014 Danny Yamashiro School of Evangelism
Practical Applications for Marketplace
Evangelism
Application #3: Provide thoughtful GIFTS to the people God leads
you to reach
“A gift opens the way for the giver and ushers him into the presence of the great.”
Proverbs 18:16
Application #4: Prepare yourself to respond to “open doors” of
opportunity by being EXCELLENT in what you do
“Paul then stood up at the meeting of the Areopagus and said, “Men of Athens!
see that in every way you are religious.” Acts 17:22
Application #5: Use the DOUBLE TEAM approach
“Jesus sent them out two by two.” Mark 6:7 “…Jesus appointed seventy-two
and sent them out in pairs.” Luke 10:1-3
Copyright © 2014 Danny Yamashiro School of Evangelism
I
Reaching the
Marketplace
Generation
Danny Yamashiro School of Evangelism
Part Four:
Reflections & Points of Concern
in Marketplace Evangelism
Reflections & Points of Concern
in Marketplace Evangelism
1.
You’ll discover you are able to reach more people through the
influential person you impact with the Gospel.
2.
The more you reach out to people of influence you become less
intimidated by them because you relate better with them.
3.
Accept that you will experience feelings of intimidation and trust God
to help you overcome them.
4.
If someone asked you, “What if I ‘turn off’ my co-worker or supervisor
in my attempt to do evangelism? How would you answer them?
Copyright © 2014 Danny Yamashiro School of Evangelism
Ask Yourself
1. Which principle stood out most to you in this seminar? Why?
2. Who do you feel the Lord would want you to focus your prayers and
efforts toward?
3. What specifically (at least one thing) do you plan to do in order to
apply what you learned?
Copyright © 2014 Danny Yamashiro School of Evangelism
Thank you!
More information available at:
dannyyamashiro.org
Copyright © 2014 Danny Yamashiro School of Evangelism