Take the opportunity to become
a marketing brand manager
in a unique international marketing competition…
Imagine a new concept
and product line
for an existing
L’Oréal brand.
Since its creation in 1993, more than 43,000
students have taken part in this exciting
marketing competition, revamping international
L’Oréal brands.
2010 figures:
- Over 7,100 students
- 221 universities
- 43 countries
2010
Instituto Universitário de Lisboa
Portugal
Developing the first beauty
product range for DIESEL
2009
Symbiosis Centre of Management & HRD,
India
Creating the first fragrance for
MAYBELLINE NEW YORK
2008
Brigham Young University
USA
Creating a new Capital Soleil product range
for the 13-25 year olds.
2007
National University of Singapore,
Singapore
Developing an international marketing
strategy for Redken for Men
Developing an international marketing
strategy for Lancôme Bodycare
2006
Science-Po, France
Korea University, South Korea
2005
Universität St. Gallen, Switzerland
Developing an international marketing
strategy for StudioLine
2004
York University’s Schulich School of
Business (Canada)
Developing an international marketing
strategy for Biotherm Homme
Turn theory into practice
Develop an original concept in coherence with the brand
values
Design a new range of products
Create a unique communication campaign
Present in front of a L’Oréal Jury
Compete against the rest of the world
Undergraduate students with an interest in
marketing enrolled in their final 2 years of school.
 Get the real life experience of being a brand manager
 Sell your ideas to top L’Oréal executives
 Interact with people from different backgrounds and
walks of life
 Work with a communication agency
 Be the winning team and come to Paris for the
International Finals
1st prize
Your team wins a trip worth €10,000 and the
L’Oréal Brandstorm CUP for your University.
2nd prize
Your team wins a trip worth €5,000
3rd prize
Your team wins a trip worth €2,500
■■■■
Best Communication Campaign Prize
The best communication campaign will be
awarded by an important figure from the
world of advertising
FROM LOCAL TO GLOBAL
 Registration online in a team of 3 students
 Work as a brand manager on the case study
 National Finals
 International Finals in Paris
Schedule
Campus presentation:
Registration deadline on the website:
16th January 2010
Pre case study presentation:
3rd March 2011
Work on the Case Study:
March – May 2011
Work with the communication agency: March – May 2011
National Finals:
27th May 2011
International Finals:
June 2011