Reading Strand 3: Concept 3:
Persuasive Text
Explain basic elements of argument in text and their
relationship to the author’s purpose and use of persuasive
strategies.
PO 1. Determine the author's specific purpose for
writing
PO 2. Identify the facts and details that support the
author’s argument
PO 3. Describe the intended effect of persuasive
strategies and propaganda techniques
Writing Strand 3: Concept 4:
Persuasive
Persuasive writing is used for the purpose of influencing the
reader.
PO 1. Write persuasive text (e.g., essay,
paragraph, written communications) that:
a. establishes and develops a controlling idea
b.supports arguments with detailed evidence
c.includes persuasive techniques
d.excludes irrelevant information
e.attributes sources of information when appropriate
Writing Strand 3: Concept 6:
Research
PO 1. Write a summary of information from
sources (e.g. encyclopedias websites, experts) that
includes:
a. Paraphrasing to convey ideas and details from
the source
b. main idea(s) and relevant details
PO 2. Write an persuasive & informational report
that includes:
a. a focused topic
b. appropriate facts and relevant details
c. a logical sequence
d. a concluding statement
e. a list of sources used
WHY?
•Advertisers spend about $200 billion a
year on TV advertising
•The average cost for Super Bowl ads is
$2.6 million per 30 second spot
•The average American watches about
24,000 TV commercials a year
http://television-commercial.net/
WHO?
WHO USES PROPAGANDA?
•Military
•Media
•Advertisers
•Politicians
•You and I
We Make our Own Choices When…
•we read and listen to reliable sources,
•we watch for combinations of truths
and lies,
•we check for hidden messages,
•we watch for use of propaganda
techniques
Author’s Purpose
Why the author is writing.
1. Inform
2. Entertain
3. Persuade
Persuasive Techniques
The goal of propaganda is
often to encourage you to, as
the reader, to take some action
based on feelings rather than
on careful thought.
EMOTIONS
Emotional Appeals
Words such as luxury, beautiful, paradise, and economical are
used to evoke positive feelings in the viewer.
Scare Tactics
use strong,
unsupported
images to make
people act out of
fear instead of
thought.
Transfer
the device of stirring the reader’s feelings about
one thing and then connecting (transferring)
those feelings to something else.
Loaded words
 words that a lot of
people have strong
feelings about.
Some examples are
evil, sweet, soul
mate, dangerous,
murderer, etc.
Name-calling
accuses
someone of
something but
does not give
any facts to
support the
claims.
In groups,
identify the…
Purpose?
Audience?
Persuasvie
technique?
People!
People!
People!
Peer Pressure
suggests that if the
reader does not
agree with the
author’s views, then
the reader will lose
his or her peers’
respect.
Bandwagon
encourages readers to go along with everyone else.
Testimonial
a statement from a celebrity or expert that supports
the author’s claim.
“Four out of five dentists
recommend sugarless gum
for their patients who chew
gum”
stereotypes
stereotypes – say that
a certain group of
people all share the
same qualities
In groups, identify the ...
Audience?
Purpose?
Persuasive
Techniques?
PINKY &
THE BRAIN
oversimplifying
an author
makes a
complicated
topic seem
simpler than
it is
Repetition
repeating something so that the reader remembers it. Even
if the idea has not been supported with solid evidence, it will
be stuck in the readers’ heads.
How many times can you use the word “Fresh?”
In groups, identify the…
Audience?
Purpose?
Persuasive
technique?
PERSPECTIVE
What
you see
isn’t
always
what it
is…
http://pbskids.org/dontbuyit/advertisingtricks/