G325: Section A: Theoretical Perspectives in Media
Question 1(a)
Post Production
What skills did you develop at the stage of post production?
Production and Post Production
• Production at AS consisted of filming
the prelims and title sequence.
• Post Production at AS consisted of
editing the timelines and putting all the
text and graphics and sound together in
FCE.
TASK
• You have 5 minutes to brainstorm
everything you did for your main
product at AS at the stage of postproduction.
• This must be detailed in terms of
tools used, the software pros /cons,
your strengths /weaknesses.
Production and Post Production
• Production at A2 consisted of filming
the teaser trailer and recording the
audio for it. It also consisted of things
like taking photos, designing your
idents and the website.
Post Production at A2 consisted of
editing the footage and audio in Final
Cut Express. It also included
manipulating the photographs and
putting all the text and graphics together
on Photoshop and Serif Webplus or
Mediator.
TASK
• You have 5 minutes to brainstorm
everything you did for your main
product at A2 at the stage of postproduction. This must be detailed
in terms of tools used, the
software pros /cons, your
strengths /weaknesses.
• You should also detail your
progression of editing, web design
and Photoshop skills at stage of
post production between AS and
your A2 ancillary tasks.
Evaluations??
• You also have to remember that you
produced and post produced work for
your both your evaluations.
• The main difference between AS and A2
for us isn’t obvious – video to video.
• But you must be able to evaluate these
skills and think about everything that
you have learned for your entire four
pieces of coursework.
TASK
• You have 5 minutes to detail the
progression specifically from:
• Final Cut Express in general.
• Use of Photoshop at A2.
• Further advanced use of Final cut
Express at A2 to construct your
evaluation and create meaning.
• Try to think about how you have
become more technically
competent in terms of your use of
digital technology to present
work creatively at the stage of
post-production.
•All of your work should make reference to your
knowledge of the KEY MEDIA CONCEPTS.
•
•
•
•
MEDIA LANGUAGE
REPRESENTATION
AUDIENCES
INSTITUTIONS
So if you were to state that you used FCE
solarize tool as a transition you need to
explain why you did this in terms of
communication/meaning/mode of address for
the audience.
E.g. “At the stage of post-production there
were more advanced transitions effects in
the video effects bin on FCE. I used the
solarize tool as a transition that would
signify a new character in the narrative
for the audience. This connotes that this
character is important, giving more
information about X, enhancing their
representation of X. It is also convention
of the teaser trailer to highlight character.”
TASK
• You have 5 minutes to link 6 post
production choices you made to one
or more of the key media concepts.
Links between the areas?
• It is vital that you understand that
for Q1(a) of this exam that you will
be required to answer an evaluation
of skills between AS and A2 on
either one or two areas.
• So far we have considered:
1.Digital Technology
2.Creativity
3.Research and Planning
4.Post Production
TASK
• We need to start recognising links between these
at the different stages of production and there is
a choice of 3 essay questions.
• You therefore have 10 minutes to identify how
each area might fit with the others in terms of
SKILLS development.
• e.g. start with DIGITAL TECHNOLOGY in the
middle and write the other three areas around it,
make notes on how they fit. e.g Research and
Planning – technology of blogger.com
Choice of 3 questions...remember they start
with a statement as below for you to ultimately
answer as part of your evaluation.
“A media product is primarily created a the stage of
editing”. In your own experience detail how far the
meaning of your product was constructed at the
stage of post production.
“Creativity is something that is inherent and cannot be
learned”. In your experience detail how the post
production of your media products developed your
creative skills.
“Consumers are now media producers”. In your
experience detail how far the post production of
your work was enabled by the digital technology
available to you.