PHOTOSHOP:
Week 1 - Overview & Domain 1
Domain 1 Objectives:
Setting Project Requirements
•
Identify the purpose, audience, and audience needs for
preparing image(s).
•
Demonstrate knowledge of standard copyright rules for
images and image use.
•
Demonstrate knowledge of project management tasks and
responsibilities.
•
Communicate with others (such as peers and clients) about
design plans.
Objective 1.1: Identify the Purpose,
Audience, and Audience Needs for
Preparing Images
•
Know your target audience. This will influence the content
and style of the project. Ask:
•
For what type of audience will the final product be directed?
•
Will the final product be aimed at a specific age group or
gender?
•
Will the final product be geared toward a particular
business, customer, or for anyone?
•
What are the goals of the project?
Objective 1.1: Identify the Purpose,
Audience, and Audience Needs for
Preparing Images
•
Characteristics that can influence design include:
•
Internal audience in a company
•
Age
•
Geographical location or region
•
Gender
•
Ethnicity
Objective 1.2: Demonstrate Knowledge of
Standard Copyright Rules for Images and
Use
•
Intellectual Property: creations of the mind and may include
copyrights, trademarks, patents, industrial design rights, and
trade secrets.
•
Copyright: a category of intellectual property providing
protection to the authors of "original works of authorship"
including literary, dramatic, musical, artistic, and certain
other intellectual works (can be both published or
unpublished).
•
Derivative Work: based on one or more existing published
works. It can itself be copyrighted IF it is significantly
different or added a large amount of new items/information
(covers only new/changed content, not the original work).
Objective 1.2: Demonstrate Knowledge of
Standard Copyright Rules for Images and
Use
•
Fair Use Doctrine: allows copyrighted works to be
reproduced for a variety of reasons including news
reporting, teaching, parody, and research. Four factors to be
considered are:
•
purpose and character of the use, including if it is commercial or
nonprofit
•
nature of the work (fact vs. fiction, published or not)
•
amount of the work to be used
•
the effect of the use upon the potential market for the copyrighted
work
Objective 1.2: Demonstrate Knowledge of
Standard Copyright Rules for Images and
Use
•
•
Adding file information and copyright insignias to documents
in PSD:
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In the shared folder under PSD, open the Civil War file.
•
Go to File<File Info and explore/populate the fields under the
"Description" tab (title, author, description, keywords, copyright).
•
Save it to your desktop as civil_war_revised.psd and note any
changes to the title in the window bar.
Note: Adobe wants to make sure you know about the top
three citation styles:
APA, MLA, and Chicago
Objective 1.3: Demonstrate Knowledge of
Project Management Tasks and
Responsibilities
•
Determine what the entire project will be, not just what your
image needs to look like.
•
Create a project outline with information such as: what
content will be included, layout, dimensions, number of
pages/panels, file formats needed, deadlines, color vs.
grayscale, paper stock if printed.
•
Project Scope: All-encompassing information about the
project including timelines and job specifications.
Objective 1.3: Demonstrate Knowledge of
Project Management Tasks and
Responsibilities
•
Mockup: Also called a "comp", this is a prototype or design
of the layout. It is presented to the client in electronic format
for feedback before designing the final project.
•
Comps come into play once your outline and project specs
have been fully determined and developed.
•
Different mockups can be presented to offer clients variety
or different design angles.
Objective 1.3: Demonstrate Knowledge
of Project Management Tasks and
Responsibilities
Planning a project in 5 phases:
• Planning
and Analysis: identify the elements of the project
including goals, target audience, style, and delivery
requirements. This stage is considered the most crucial
because it creates the framework. Items identified during this
phase that the project needs in order to satisfy the
requirements are called "deliverables."
Objective 1.3: Demonstrate Knowledge
of Project Management Tasks and
Responsibilities
•
Scheduling: Due dates for the team need to be established
by the project leader. Also, a communication plan needs to
be employed (how frequently status meetings are held, in
what format, a project status sheet that documents
progress).
•
Building: Start the project and create a sketch or "design
comp" to show the client. This should meet the initial needs
you identified in stage 1 and should be approved by client
before moving forward. It may need to go through revisions
and resubmissions before it is approved.
Objective 1.3: Demonstrate Knowledge
of Project Management Tasks and
Responsibilities
•
Review and Evaluation: Is all information accurate? Were all
needs identified in the outline met? Were all last minute
change requests accommodated? If yes, then it is time to
present to the client.
•
Implementing and/or Publishing: Once the final project has
been approved (usually after several revisions) it is time to
publish the final project based on its medium of delivery:
print, screen, web, etc.
Objective 1.4: Communicate with
Others (Peers and Clients) About
Design Plans
•
Your project should have a project manager to oversee the
team, stay on budget and meet deadlines.
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Possible problems during the design process include: slow
client feedback, unclear roles and responsibilities, poor
communication from leader or within team, low quality work
from teammates, client changes the project dramatically
AFTER it has been started.
•
Scope creep: changes in the requirements of the project as
the project is already under construction (usually happens
during the later phases, so plan for extra time).
Objective 1 Summary Questions
1.
Identify three questions you may want to consider when
defining a target audience.
2.
Explain when you must obtain permission before using
copyrighted material in your own project.
3.
Identify three phases that might appear in a project plan.
4.
Identify five items you might include on an outline when
planning your design project.
5.
What is the purpose of a mockup or comp?
Objective 1 Summary Questions
1.
Identify three questions you may want to consider when defining a target
audience. Age group? Gender? Geared towards businesses, individuals,
everyone? Project goals?
2.
Explain when you must obtain permission before using copyrighted
material in your own project. Almost always: fair use is so specific, and
simply citing does not equal permission.
3.
Identify three phases that might appear in a project plan. 1.) Planning &
Analysis, 2.) Scheduling, 3.) Building, 4.) Review & Evaluation, 5.)
Implementing or Publishing
4.
Identify five items you might include on an outline when planning your
design project. Content to be included, layout of content, dimensions, #
of pages or panels, file formats needed, deadline, color process, paper
stock
5.
What is the purpose of a mockup or comp? prototype presented to client
Objective 1 Summary Questions
Intellectual Property does not include which of the following:
6.
•
Copyrights
•
Trademarks
•
Patents
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Instructions
Under which of the following conditions can you use copyrighted
work?
7.
•
You give free advertising.
•
You give credit to the copyrighted holder.
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You follow fair use laws.
Objective 1 Summary Questions
Intellectual Property does not include which of the following:
6.
•
Copyrights
•
Trademarks
•
Patents
•
Instructions
Under which of the following conditions can you use copyrighted
work?
7.
•
You give free advertising.
•
You give credit to the copyrighted holder.
•
You follow fair use laws.
Objective 1 Summary Questions
From which dialog box can you add copyright info to a PSD
document?
8.
•
Document
•
File Info
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Create Source
•
Citation
Which of the following is not a style guideline for citing sources?
9.
•
MLA
•
APA
•
Chicago
Objective 1 Summary Questions
From which dialog box can you add copyright info to a PSD
document?
8.
•
Document
•
File Info
•
Create Source
•
Citation
Which of the following is not a style guideline for citing sources?
9.
•
MLA
•
APA
•
Chicago
Objective 1 Summary Questions
10. Which
of the following is not an option you can select in the File
Info Dialog box?
•
JPEG Setting
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Document title
•
Keywords
•
Description
Objective 1 Summary Questions
10. Which
of the following is not an option you can select in the File
Info Dialog box?
•
JPEG Setting
•
Document title
•
Keywords
•
Description