EAT MOR CHIKIN
A Nichols
APlC; P2
Ms. Stein
Febuary 21, 2011
BACKGROUND
• The "EAT MOR CHICKIN" solgan was created in
1995 by The Richards Group for Chick-fil-A in
order to stop customers from eating at other
restaurants such as burger chains.
WHAT IS THE POINT OF VIEW
FOR THIS IMAGE?
THE POINT OF VIEW
FOR THIS IMAGE IS...
The point of view is
thrid person.
WHAT IS THE ETHOS APPEAL?
THE ETHOS APPEAL
IS...
The image
is creditable
because the cows
used in the ad are
famous for being
mascots for Chickfil-A.
WHAT IS THE PATHOS APPEAL?
THE PATHOS APPEAL
IS...
The ad appeals
to the
audience since
of humor.
WHAT IS THE LOGOS APPEAL?
THE LOGOS APPEAL
IS...
Chick-fil-A is
trying to
refrain the
American
public from
eating beef
burgers,
comman at
Chick-fil-A's
competiors,
such
as, McDonald's,
Burger King,
and Wendy's.
WHO IS THE AUDIENCE?
THE AUDIENCE IS...
Any consumer.
IS WHAT ARE THE
COMPOSITION FACTORS USED
IN THIS IMAGE?
THE COMPOSITION
FACTORS USED IN
THE IMAGE ARE...
• Color- The lack
of color keeps
the audience
focused on the
message.
• Balenced- The
image is
balanced
because each
side is
proportional.
• Irony- The
image is ironic
because cows are
telling you to
eat chicken.
CITATION
"EAT MOR CHICKIN"
2011 The Franklin
www.thefranklin.hubspages.com