The Power of Personal Lines
Rick Gilman, APR, CMP
Executive Director, PLGA
Presentation to:
ACORD User Groups Information Exchange
February 18, 2011
What is the Alliance?
 Membership-based association of dedicated supporters of
the independent agency system.
 A mission to increase their personal lines market share.
 Overseeing an education, communications and leadership
campaign.
Personal Lines Growth Alliance
Potential in Personal Lines
 $230+ billion personal lines market
 Independent agents currently capture only 35%.
 There’s $150 billion of premium still available.
 Personal Auto Insurance alone –
Largest single segment of P&C Insurance.
 Joint Industry Forum survey last month
 76% of CEO respondents believe CL will continue to struggle.
 61% believe HO will see continued improvement.
Personal Lines Growth Alliance
It’s time for Independent
Agents to get excited about
Personal
Lines!
What does the Alliance have to offer?
 Membership for agents and brokers – free.
 Carriers and solution providers – less than the price of a full
page ad.
 Associations and User Groups – Support like this.
 Resources on website – www.personallinesgrowth.org.
 New Podcast series talking with successful agents supported
by AA&B Magazine.
Personal Lines Growth Alliance
What does the Alliance have to offer?
 Monthly eNewsletter.
 Give me your card and be added to the list.
 Future resources may include:
 Webinars.
 Best practices guidance.
 Analysis of current agency preparation for PL growth.
 What else do you need?
Personal Lines Growth Alliance
Questions?
Thank You.
Follow us on:
Rick Gilman, APR, CMP
Rick@PersonalLinesGrowth.org
http://personallinesgrowth.org