The Power of Personal Lines
Rick Gilman, APR, CMP
Executive Director, PLGA
Presentation to:
ACORD User Groups Information Exchange
February 18, 2011
What is the Alliance?
Membership-based association of dedicated supporters of
the independent agency system.
A mission to increase their personal lines market share.
Overseeing an education, communications and leadership
campaign.
Personal Lines Growth Alliance
Potential in Personal Lines
$230+ billion personal lines market
Independent agents currently capture only 35%.
There’s $150 billion of premium still available.
Personal Auto Insurance alone –
Largest single segment of P&C Insurance.
Joint Industry Forum survey last month
76% of CEO respondents believe CL will continue to struggle.
61% believe HO will see continued improvement.
Personal Lines Growth Alliance
It’s time for Independent
Agents to get excited about
Personal
Lines!
What does the Alliance have to offer?
Membership for agents and brokers – free.
Carriers and solution providers – less than the price of a full
page ad.
Associations and User Groups – Support like this.
Resources on website – www.personallinesgrowth.org.
New Podcast series talking with successful agents supported
by AA&B Magazine.
Personal Lines Growth Alliance
What does the Alliance have to offer?
Monthly eNewsletter.
Give me your card and be added to the list.
Future resources may include:
Webinars.
Best practices guidance.
Analysis of current agency preparation for PL growth.
What else do you need?
Personal Lines Growth Alliance
Questions?
Thank You.
Follow us on:
Rick Gilman, APR, CMP
Rick@PersonalLinesGrowth.org
http://personallinesgrowth.org
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