IAMAI 9th Marketing Conclave ’13
Special Address: Vishwanath Alluri, Founder and Executive chairman, IMImobile
The new wave of technology
Previous Generation Technology
Computing , Enterprise
Current Trend of Technology
Cloud, Mobile, Social
2
Forecasting box office revenue
3
Young Americans turn away from driving
4
Consumerization of IT
5
Does the company CIO have a future?
6
The “new” marketing mix
Devices
Smartphones, Tablets, Smart TVs
Channels
SMS, USSD, Email, Social, In App, Mobile Web, IVR
Enablers
Location, Profile, Opt-in, Payments, Loyalty, coupons
Customer Lifecycle
Inform, Transact, Engage, Acquire, Retain, Serve
7
The challenge today
Devices
Smartphones, Tablets, Smart TVs
Channels
SMS, USSD, Email, Social, In App, Mobile Web, IVR
Enablers
Location, Profile. Opt-in, Payments, Loyalty, coupons
Customer Life Cycle
Inform, Transact, Engage, Acquire, Retain, Serve
8
The need of the hour
Devices
Smartphones, Tablets, Smart TVs
Channels
SMS, USSD, Email, Social, In App, Mobile Web, IVR
Enablers
Location, Profile. Opt-in, Payments, Loyalty, coupons
Customer Life Cycle
Inform, Transact, Engage, Acquire, Retain, Serve
9
IMImobile OPENHOUSE
Social
OPENHOUSE is designed for SMEs and large enterprises to create
innovative mobile engagement and employee productivity solutions.
Mobile
Cloud
OPENHOUSE is a secure, cloud-based platform that makes it simple to
access and deploy telecommunication APIs.
1. Ready-to-use applications
Customer engagement across mobile and social channels
2. APIs
Standards compliant APIs exposing telecom network capabilities
3. Extensible
Easy on-boarding of new APIs and applications
10
Thank you
Vishwanath Alluri
Founder & Executive Chairman, IMImobile
11