The importance of Sustainability
Reporting and Carbon Footprint
Nikos Avlonas
President & Founder of CSE
CSE Worldwide Activities*
Canada
Germany
CSE Belgium
Baltic Countries (Latvia)
Romania
Great Britain
Bulgaria
Turkey
CSE N. America
Spain
Luxembourg
Italy
Austria
India
Croatia
Singapore
CSE Greece
Egypt
CSE Cyprus
Saudi Arabia
Qatar
UAE (Dubai, Abu Dhabi)
Worldwide Activities Include: Projects, Conferences, Workshops and various other activities
Cities marked in red represent CSE Offices
Solutions for Sustainability
CSE provides comprehensive sustainability solutions to corporations,
governments and organizations through the use of practical tools and methods
to drive business growth while increasing stakeholder brand value/reputation.
Sustainability (CSR)
Reporting
Life Cycle
based on
Assessment (LCA)
Green & Social
GRI Guidelines
&
Cause Marketing
Carbon
Footprint
Certified
Training
Workshops
& Webinars
Sustainability
Verification &
Assurance
Supply
Chain
Management
Indicative List of North American Customers
Training and Consultancy
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AARP
Architect of the Capitol
Baker Hughes
Baxter
Caldwell College
CertainTeed Corporation
Commscope
D&A Development Solutions
Gennomalab
Graylyn Associates, Inc.
Green Commission
Hess Corp
Huntsman Corporation
ICF International
IOPP
Illinois treasury office
KEMA Registered Quality, Inc
Lockheed Martin
Medline
NAR Green Designation Program
Noble Energy Inc
NovaGold Resources Inc.
Oxford Communications
Parsons
Promega Biosciences
SB NOW
Staatsolie Co
Supervalu
Wisconsin Energy
Sustainability in CSE
Walking ……the Talk
 Sustainability Reporting since 2008
 Member of UN Global Compact
 Measuring and reducing Carbon
footprint
 Our key events are carbon neutral
 Recycling and Composting in our offices
 Reducing annually paper use and ink
through special software
 Green Academy initiative
 Roundtables for awareness
Confusion about Sustainability
and what it Really means.
How to avoid Green washing
What Exactly is
Sustainability ?
Sustainability means aligning business strategy and operations with
universal values
Sustainability can lead to a fundamental transformation of strategies,
operations, relationships, corporate culture and identity
Sustainability is proactive strategic planning, not defensive communication
Source UN Global Compact
WHAT IS NOT SUSTAINABILITY
GREEN WASHING
1. Fluffy Language:
words or terms
with no clear
meaning
e.g. eco- friendly
2. Green products v
dirty company:
such as efficient
light bulbs made
in factory which
pollutes rivers
4. Irrelevant claims:
Emphasizing one tiny
green attribute when
everything else ungreen
3. Suggestive pictures:
Green images that
indicate a (unjustified) green
impact
e.g. flowers blooming from
exhaust pipes
5. Best in class?
Declaring you are
slightly greener than
the rest, even if the
rest are pretty
terrible
Major Argument for
Sustainability and Corporate
Responsibility
The Return on Investment (Business Case)
for Sustainability cannot be clearly specified !
Slide 9
Sustainability Performance
Source: Bloomberg
Slide 10
Sustainability Reporting
Reports can be used for:
Benchmarking and assessing sustainability performance with respect
to laws, norms, codes, performance standards, and voluntary initiatives
Demonstrating how the organization influences and is influenced by
sustainable development expectations
Comparing performance within organizations & between different
organizations over time
Slide 11
CSR Sustainability reporting and facts
2015 Goals:
 Increase facility energy usage of
renewable power to 20% (of total)
 Reduce greenhouse gas emissions 45%
indexed to revenue from 2005 baseline
Slide 12
Sustainability reporting is required to do
business ! Ripple
October 13, 2011
“. . . Microsoft will also
encourage all its
suppliers to consider
use of the reporting
guidelines provided
by the Global
Reporting Initiative. . .
.”
Slide 13
Sustainability Reporting and
Transparent communication
 Significant increase in the publication of Sustainability Reports in the
US
 The US is ranked 3rd in Sustainability
Global Fortune 250 )
Reporting (approx. 74% of
 Growing sense of Sustainability to improve transparency and
accountability to the wider community- not just to shareholders
 Top 3 drivers for Sustainability Reporting in 2011: Reputational
considerations, ethical considerations, employee motivation, avoiding
green washing
KPMG International Survey of Corporate Responsibility Reporting 2011
Slide 14
Sustainability Reporting
(North American Sample)
Slide 15
Greenhouse Gas Protocol
Operational Boundaries
CO2
SF6
Scope 2
Indirect
CH4
N2O
HFCs
PFCs
Scope 1
Direct Scope 3
Indirect
* Source: WBCSD & WRI GHG Protocol
Slide 16
Carbon Disclosure Project (CDP)
Thousands of organizations from across the
world’s major economies measure and disclose
their greenhouse gas emissions, water use and
climate change strategies through CDP. We put
this Information at the heart of financial and
policy decision-making.
Number of reporting
companies
– Accelerate solutions to climate change by
putting relevant information at the heart of
business, policy and investment decisions
– Over 3, 000 organizations in 60 countries now
measure and disclose their greenhouse gas
emissions and climate change strategies
through CDP
Slide 17
Carbon Disclosure Project
The Carbon Disclosure project requires companies to measure and
report
1. Carbon emissions
2. Integration of climate change into their business strategy
3. Perception of climate change risks and opportunities
Slide 18
Sustainability Reporting and Investor
decisions n GRI
Slide 19
Investors analysts are require Sustainability
Reporting
300,000+ data terminals
globally
5,000+ companies and
climbing
Sustainability Aspects
• Emissions
• Energy Consumption
• Human Rights
• Policies
• Board Make-Up
Slide 20
CSR Benefits
Sustainability
Reporting Benefits
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Enhanced Brand Value and Reputation
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“Positive Image ” to Investors and better ranking
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Cost Reduction from Eco-Solutions and Carbon Footprint Strategy
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Improved Risk and Crisis Management
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Workforce Motivation
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Successful Integration of Sustainability within operations
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Good relations with local communities
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Comply with Supply Chain’s Sustainability Criteria
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Market opportunities with Green Consumers (LOHAS) -209 Billion
Market in US
Upcoming Trainings
Certified Sustainability (CSR) Practitioner
• Chicago,
April 26-27, 2012
To register please visit www.cse-net.org & obtain a 10% discount!
Slide 22
Let’s Globalize … Sustainability
Reconsidering … existing business models
Zero… Emissions
CSE Athens Office
Headquarters
23 Zirini Str., Kifisia
14562 Athens - GR
CSE North America
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Suite 1400
Chicago, IL 60602
+ 1 312-214-6464
CSE Brussels Office
Stephanie Square
Avenue Louise 65
Box 11, 4th floor
1050 Brussels -Belgium
T +30-210 80 85 565
T
F +30-210-80 85 556
sustainability@cse-net.org
info@cse-net.org
info@cse-net.org
info@cse-net.org
www.cse-net.org
www.cse-northamerica.org
www.cse-net.org
T
+32 (0) 2 53 57 817
F
+32 (0) 2 53 57 700
Slide 23
Comments ?
Questions ?
Issues for discussion ?
avlonas@cse-net.org