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Glassware sets the stage:
Beer Style
Drinking Occasion
Setting
Glassware engages the senses:
Shape and size impact
the beer’s tastes
and aromas
Suggestions for beer and food-tasting events:
Show a range of glassware and beer styles
Get input from the chef
Have fun and be creative
Prepare the Glass
Always pour high-quality
beer into a “beer-ready”
glass
Enhances eye appeal and
taste
Improves profitability
Improperly Cleaned
Glasses
Can create “flat” beer
Cause bubbles to stick to
sides of glasses
Create a “false” head which
rapidly dissipates the head of
foam
Can cause an “off” taste
Serve It Fresh
Fresh beer tastes …
Crisp
Clean
Flavorful
Store in a cool, clean,
dark, dry environment
to keep it fresher
longer
Pour It Right
Pour it straight down the
middle to create agitation:
Allows the carbonation to
escape and carries aromas
to your nose
Produces a tight and proper
head of foam
Enhances flavor
Experienced Beer
Tasters Swallow
Their Beer
Unlike wine, beer must be
swallowed to experience
the proper balance of
sweetness versus
bitterness
Pilsner
Flute
Tulip
Mug/Stein
Snifter/
Goblet
Glass Suggestion
Flute
Tulip
Snifter/
Goblet
Why?
Anheuser-Busch
Serving Ideas
• Elegant look
• Long and narrow design maintains
carbonation and showcases
•Light lagers
sparkle
–Michelob ULTRA
• Moves bouquet upward
• Historically served with light lagers
• Room to swirl and support large,
foamy head
• Wider body design showcases
fuller body/malt character
• Historically served with Belgian
and British ales
• American-style dark
lagers
– Michelob AmberBock
• Classic English-Style
Pale Ale
– Michelob Pale Ale
• Opens up malt and sweetness of
full-bodied beer
• Historically served with full-bodied
ales and heavier style lagers
• Robust Porter
– Michelob Porter
Glass Suggestion
Mug/
Stein
Why?
• Traditional toasting glass
• Historically served with dark
lagers, Muencheners and
Marzens
Pilsner
• Shaped to channel hop aroma to
the nose
• Showcases the color and clarity
while capturing head retention
• Historically served with
pilsner-style and other lager
beers
Anheuser-Busch
Serving Ideas
• German-style
Maerzen/Octoberfest
– Michelob Marzen
• American-style premium
and light lagers
– Budweiser, Bud Light,
Bud Select, Michelob,
Michelob Light,
Michelob ULTRA
Amber
• German-style pilsner
beers
– Beck’s, Beck’s Light
Weiss
Pub
Tumbler
Chalice
Chalice
Glass Suggestion
Pub
Why?
• Versatile glass, designed for
durability and stacking
• Historically served with
stouts, porters and English
ales
Tumbler
• Cross between a pint and a
Weiss-shaped glass
• Historically served with
lagers and English pale ales
Weiss
Anheuser-Busch
Serving Ideas
Variety of beers
• Stouts
• English-style ales
– Bass, Boddingtons
• German-style pilsner beers
• American-style premium and
light lagers
– Budweiser, Bud Light
• Large in size, designed to
hold volume and fluffy heads
• Capture the fruity aromas of
wheat beer
• Historically served with
Hefeweizens and wheatstyle beers
• Seasonal Wheats or Widmer
Hefeweizen
Glass Suggestion
Chalice
Why?
Anheuser-Busch
Serving Ideas
• Narrow lip allows for a tight,
pristine head
• Stem offers a place for the
thumb and forefinger to keep
the beer from warming as it’s
consumed
• European-style pilsners
– Stella Artois
• Perfect for demonstrating the
nine-step Belgian pouring
ritual
Chalice
• Width of the bowl is ideal for
appreciating the beer’s color
and subtle aromas
• High stem allows for elegant
presentation of classic Belgian
Abbey beers
• Belgian-styles
– Leffe Blonde,