Dan Childs Health Editor, ABCNews.com July 18, 2011 Introduction ABCNews.com Health: The health and medical component of ABC News Digital ABCNews.com Health page OnCall+ Resource Site GMA Health on ABC News Now ABC News Health Team ABCNews.com Health section Producer Associate Producer/Reporter Freelance Writers OnCall+ Resource Site All-freelance team Associate Producer Production Assistants ABC News Medical Unit Dr. Richard Besser, Chief Health and Medical Editor Roger Sergel, Managing Editor Show producers, Researcher, M.D. Interns ABCNews.com Health Page ABCNews.com Health Page Breaking news Feature stories Health/Medical news video Show videos Affiliate video Medical Unit original video OnCall+ Resource Site OnCall+ Resource Site 24 sections Living better Getting better 40 different diseases, conditions and medical issues Library of ~4,000 expert Q&A videos ABC News Now/GMA Health ABC News Now/GMA Health ABC News’ Internet television presence Video production arm of ABC News Digital ABC News Medical Unit Medical Unit Database 5,000+ Medical Experts 400+ Medical Centers and Institutions Ph.D. and M.D. Researchers Direct conduit to ABC News show platforms What Do We Offer? Original video Strong editorial Partnerships (MedPage Today, Inspire.com, Rodale) ABC News Medical Unit expertise What Is Our Goal? Maintain best qualities Move forward to take advantage of new media Expand our audience Our Audience Who we reach now Show demographic: 45 and older, equal split of male/female Digital demographic: 35-44, female, with family Who we want to reach Younger audiences who utilize social media, mobile devices Our competition 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Yahoo! News Websites - 46,275,000 unique users CNN Digital Network - 37,260,000 MSNBC Digital Network - 33,279,000 TheHuffingtonPost.com - 21,636,000 Tribune Newspapers - 18,269,000 AOL News - 17,757,000 Fox News Digital Network - 16,939,000 ABCNEWS Digital Network - 15,727,000 NYTimes.com - 14,426,000 washingtonpost.com - 12,073,000 (Source: Nielsen Media Research, May 2011) New Strategies Social Media Push Twitter (http://twitter.com/#!/search/%23ABCDrBchat) #ABCDrBchat Source for faces Promotion of stories Facebook (http://www.facebook.com/pages/Dr-Richard-Besser/279934297218) No existing strategy Online patient communities Inspire.com #ABCDrBchat Facebook New Strategies (cont.) Breaking News Video (BNV) ~80 Medical Centers True platform for network integration Interviews for shows Soundbites for radio Quotes for ABCNews.com stories Videos for OnCall+ resource site New Strategies (cont.) Medical Moments with Dr. Richard Besser Ear Tubes (GMA Health) Club Feet (GMA Health) What Are Our Opportunities? Additional Social Media Little if any true Facebook utilization Other social media venues: Can we develop a presence? Interactive content Swine Flu Quiz with Dr. Besser Mobile devices iPad apps? iPhone/Droid possibilities? From Concept to Practice 1. 2. 3. 4. 5. Idea Discussion with Medical Unit Prototype Marketing/Publicity Implementation How Can Your Ideas Help Us?