HPA 2013 Broadcasters Panel
Glenn Reitmeier
Feb 20, 2013
NBCUniversal Operations & Technology Services
Date 4/8/2015
P1
TV Everywhere
Wave of availability coming, as rights
are cleared and systems are deployed
• On-demand
• Linear
TVE will fuel continuing rapid change
in devices and viewing
• Next-gen web and compression
technologies – HEVC and DASH
• Content transfer among screens
• Audience measurement challenges
NBCUniversal Operations & Technology Services
4/8/2015
London Olympics – TV and Online Viewing
TV
•
July 27 – Aug 12 (17 days)
•
5,535 hours of coverage on NBC, MSNBC, CNBC, Bravo, Telemundo
•
Most-watched US TV event in history, with 219.4M viewers (up 2% from Beijing)
•
Average over 31.1M viewers per night over 17 days
Online
•
All events streamed live
•
57.1M unique visitors (+10% compared to Beijing) , 10.1M uniques on mobile devices (+55%)
•
Over 94M on-demand video streams (6.7M hours)
•
Over 64M live video streams (13.6M hours)
Multi-Platform Impact
•
People who tuned in using four devices — a TV, tablet, personal computer and smartphone —
spent more time each day watching the Games, a total of five hours and 34 minutes, than viewers
who watched only on TV, who logged three hours and 12 minutes
NBCUniversal Operations & Technology Services
4/8/2015
Second Screen
Synchronized second screen
content
Zeetags - web links that are
relevant to program/ad
content
Social media integration
NBCUniversal Operations & Technology Services
4/8/2015
Mobile TV - Dyle
Dyle broadcasts on-air
•
100+ stations in 35 markets, reaching 55% USHH
•
All 10 NBC and 8 Telemundo Owned Stations and 27 NBC Affiliates
•
Stay tuned for more upcoming station announcements
Receivers now available
•
Tuner dongles for iOS from Belkin, Elgato and Escort
•
Samsung Galaxy Lightray Smartphone available through MetroPCS
•
RCA mobile TV tablet launching this spring
2013 is the year of consumer launch
See Dyle in the demo room!
NBCUniversal Operations & Technology Services
Date 4/8/2015
P5
Spectrum
National Broadband Plan
•
Recommends taking 120 MHz (20 channels) away from broadcast
spectrum http://www.broadband.gov/
Middle Class Tax Relief and Job Creation Act of 2012
•
No forced relocation from UHF to VHF
•
"make all reasonable efforts to preserve, as of the date of the
enactment of this Act, the coverage area and population served of
each broadcast television license, as determined using the
methodology described in OET Bulletin 69.”
Broadcast Television Spectrum Incentive Auction NPRM
•
Many difficult and complex questions posed
Continued dependence on spectrum
•
NAB: 17.8% USTVHH (20.7M HH, 53.8M consumers) rely on overthe-air signals
•
Many more cable subscribers reliant on OTA to the cable headend
NBCUniversal Operations & Technology Services
4/8/2015
The Future
ATSC 3.0 effort underway… Mobile HD? Ultra-HD?
Second Digital Transition?
FCC?
Global Standard? … Progress on Harmonization?
NBCUniversal Operations & Technology Services
4/8/2015
Other Topics
AFD – still very important – est. 300M old analog sets are still out there…
Loudness – all networks and cable channels fully compliant and certified
Video Description – MVPD system limitations remain an issue
•
Video Description or Alternate Language?
•
An industry-level coordinated approach would be beneficial
NBCUniversal Operations & Technology Services
4/8/2015