Headlight: ICT Project
Lesson 1: Logos.
Aims:
 To introduce the Headlight ICT project.
 To understand what makes a good logo.
 Be able to design your own company logo using a
design software package.
Headlight ICT Project:
 Your challenge is that you are going to pitch to the VW Group
your idea for a new special edition model/concept vehicle for
one of their ranges (this could be for Porsche, Audi, VW, Seat
Skoda, Bugatti, Bentley, Ducati, Scania or Lamborghini).
 Research who you would sell this vehicle to e.g. your target
market, create surveys and produce charts and graphs to show
your findings visually.
 Create a 3D design for your vehicle using a 3D design
package and then either create and edit an advert for it using
flip-up cameras or create an app for it.
 Finally you will present your whole pitch to the VW group in the
way of a high end PowerPoint or Prezi at the end of the project.
Headlight ICT Project:
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The Key Skills that will be developed throughout this project are:
Communication.
Decision Making.
Innovation.
Evaluation.
Team Work.
Personal Effectiveness.
Problem Solving.
Independent Learning.
Time to pick your company teams:
Click and input class list to generate a random fruit machine
name/team picker: http://www.classtools.net/education-games-php/fruit_machine
Your company believes in the
Team Mentality:
Level 3
 I can work as part of a team.
 I know that we are all responsible for the work.
Level 5
 I let people know if they are failing the team in a constructive way.
 I can negotiate.
 I encourage people to take responsibility for their part of the work.
 I am open minded about other people’s suggestions.
Level 7
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I play a lead role in the team.
I motivate team members so they will join in.
I let people know when they are doing well.
I encourage the team to keep going if things seem to be going wrong.
In your groups you have 5 minutes to come up
with your company name:
It needs to be:
 Relevant to the VW Group.
 Catchy.
 Memorable.
Top 10 Work Skills…which
ones do you have?
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What do you think are The Top 10 skills are that employers are looking for in
new employees?
1). VERBAL COMMUNICATION: Able to express your ideas clearly and
confidently in speech.
2). TEAMWORK - Work confidently within a group.
3). COMMERCIAL AWARENESS: Understand the commercial realities affecting
the organisation.
4). ANALYSING & INVESTIGATING: Gather information systematically to
establish facts and principles, plus the ability to problem solve.
5). INITIATIVE/SELF MOTIVATION: Able to act on initiative, identify
opportunities & proactive in putting forward ideas & solutions.
Top 10 Work
Skills…which ones
do you have?
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6). DRIVE: Determination to get things done. Make things happen &
constantly looking for better ways of doing things.
7). WRITTEN COMMUNICATION: Able to express yourself clearly
in writing.
8). PLANNING & ORGANISING: Able to plan activities & carry them
through effectively.
9). FLEXIBILITY: Adapt successfully to changing situations &
environments.
10). TIME MANAGEMENT: Manage time effectively, prioritising
tasks and able to work to deadlines.
Use these to help decide your job titles….
In your group assign
people their job titles:
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You have 5 minutes discuss each person’s skills around the table, and decide
which person in the group would be most suited to be:
 Chief Executive Officer - responsible for ensuring every team member is
on task and meeting deadlines.
 Managing Director – responsible to the Group Leader, and is in charge if
the Group leader is away.
 Head of Design – responsible for all things creative.
 Technical Support – responsible for any ICT problems the team
members have.
 Head of Communications – responsible for making sure information is
communicated and presented well.
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Optional: Present to the class a short speech on who is in your team, what
team skills you collectively have, who will lead your group and why?
What is a Logo?
 A logo is a specific symbol chosen to represent a
company.
 It can be a drawing, illustration, symbol, abbreviation,
lettering style, or word.
 Today we are going to set you a task to use and explore
a 3D design package e.g. Google Sketch up to create a
logo.
 Later in the project I will give you more help on how to
use the software and in greater detail to design your
car, but for now I want you to do more independent
learning and exploration to design your Team’s Logo
after watching a quick video clip.
In a moment we will design your company’s
Logo…but first guess the logos:
Logos of the VW Group & The IMI:
Logos have 5 important
design elements:
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Describable.
Memorable.
Effective without colour.
Scalable i.e. work when just 2cm in size.
Relevant to the industry in question.
Different Types of Logos:
 Wordmark logo – mainly uses text and typeface to create
its message, though other elements might be included e.g.
Google.
 Lettermark logo – similar to a wordmark but consists of
initials or abbreviations e.g. like the one used by BBC.
 Brandmark logo – a graphic symbol usually simple but
powerful, that comes to represent the company in an
abstract way e.g. Nike, Apple.
 A combination mark logo – (also called an iconic
logotype) combines a wordmark with a brandmark,
communicating both a company’s identity and its purpose
e.g. Audi.
Design your own Logo..make sure its:
 Individually, quickly roughly sketch up using a pencil and paper a
design for your logo for your company.
 State what type of logo it is.
 Explain why you have designed your logo in this way.
 You have 3 minutes: http://www.classtools.net/education-games-php/timer select a soundtrack
Design your company Logo:
 As a company look at everyone’s designs and choose which one you
like best or incorporate bits of some of them and create your
company’s logo.
 State what type of logo it is.
 Explain why you have designed your logo in this way.
Success Criteria…Is your company’s logo:
Describable
Memorable
Scalable
A
Good
Logo
Relevant
Effective
without
colour
Now use a software package to
create your logo:
 Take your rough hand drawn sketch and create your company’s
logo using:
 Google Sketch-up, Paint or another package.
 Extension exercise come up with a strap line under it...
Video clips on how to create a Logo:
http://youtu.be/ocBVeM5EKA0 short clip
http://youtu.be/sDPA0t9zMiM long clip
Is your company’s logo:
Describable
Memorable
Scalable
A
Good
Logo
Relevant
Effective
without
colour
Make improvements:
GGB
• Now work in your company’s to improve your logos using
your assessment sheets please:
• What is Good?
• What is Great?
• What could be Better?
Pick your winning logo from your company’s
employees who have all had a go at creating it on
a 3D design package…
Aims:
 To introduce the Headlight ICT project.
 To understand what makes a good logo.
 Be able to design your own company logo using a
design software package.
 For your homework research questionnaires.
 What type of questionnaire would be good to discover your vehicles
target market, which means who you want to sell to?
 Register with a free questionnaire maker e.g. Quick Surveys or
Survey Monkey and start to draft a questionnaire.
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https://www.quicksurveys.com/
https://www.surveymonkey.com/
 Use your college/school email address and WRITE DOWN YOUR
LOGIN, IN YOUR DIARY FOR USE AT SCHOOL/COLLEGE!