WORDPRESS
.
WHEN YOU
MEAN BUSINESS
How and why Wordpress can be the
perfect platform for businesses.
About Us
Haden Interactive builds, optimizes, and
manages WordPress websites for large
and small organizations on four
continents.
WWW.HADENINTERACTIVE.COM
Haden Interactive
Address: 1337 E. Ash, Fayetteville, AR
Phone: 479.966.9761
Email: info@hadeninteractive.com
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Our Team
Several of us are here at
WordCamp. We’re happy to
answer questions and we want to
meet you.
John Doe
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Service List
Search Engine
Optimization
SEO/SEM includes a lot of different activities,
including on-page optimization of content and
code, strategy based on analytics, and offpage actions like link-building, guest posting,
and integrating social media and advertising.
• Web design
• Web content
• WordPress websites
• SEO analysis and strategy
• Website optimization
• Blogging
• Link building
• Social media management
• Email marketing
• PPC
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Why WordPress ?
SEO advantages plus easy
updates so people find you
Large support community –
easy to hire or find answers
Lots of functionality at an
economical price
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The Myth of WordPress
You can build your ideal website all by
yourself!
:
It’s Not True.
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WordPress is a Content Management System
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How to Get the Website You Want
If you can’t do it all yourself,
how can you make sure
you get the website you want?
2 techniques and a secret weapon
Method 1: Hire Someone Whose Work You Like
Hire someone whose work you like and let
them do their job.
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Custom WordPress Sites Can Be as Varied as Any Sites
Method 2: Buy a Theme (and hire a designer)
This Is WordPress Out of the Box
Think of a Theme as a Wireframe
Don’t get distracted by
• Colors
• Pictures
• Topics
Look at the boxes.
Use Notable
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The Secret Weapon: Pods
Pods in the Admin Area
Your Business Website: Front
• Homepage that says
who you are and what
you do
• Products and/or
services pages
• About Us and Contact
• Authority pages
• Blog
A Word about Blogs
Not an obvious candidate for a blog!
Results in their first year:
• 21.12% increase in traffic overall
• 72.17% increase in organic
search traffic
• 23.62% increase in unique visits
to the Contact Us page
• 40% increase in sales
Your Business Website: Back
Your WordPress site can probably do more
for your business than you realize.
• Editorial calendar (EditFlow)
• Events (Events Manager)
• Project management (WP Project
Management)
• Invoicing (WP Invoice)
• CRM (WP CRM)
• Web analytics (Google Analytics for
WordPress)
• Finances (WP Finance)
• Downloads (Easy Digital Downloads)
• Staff information (Simple Staff List)
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WP Project Manager
• Projects
• Milestones, To-do
lists, message
streams
• Like Basecamp, but
in your dashboard
Easy Digital Downloads, by Pippin Williamson
•
•
•
•
Easy upload of all media types
Simple forms to fill in
Sales buttons if you’re selling
Can also be patient forms,
employee handbooks, credit
terms for vendors, etc.
Edit Flow
• Editorial calendar
• Assignments for
reporters, writers,
editors, bloggers,
photographers
How Safe Is It to Run Your Business from Your Dashboard?
User roles control
access.
Many tools add
extra user roles.
Questions?
@RebeccaHaden
Rebecca@HadenInteractive.com
Thank you for your attention !
WWW.HADENINTERACTIVE.COM