Media Pack
Rock FM
Rock FM
Station Information
STATION FORMAT:
97.4 Rock FM is the Radio Station for
Preston, Blackpool, Blackburn, Wigan,
Southport and the North West. Starting your
day off with The Breakfast Show with
Hywel & Jamie and continuing the day with
more of the music you love, news, sport,
information and competitions
TYPICAL LISTENER:
Our primary target is the 15-44 year
old who works hard and likes to play hard
SOURCE:
RAJAR/IPSOS-RSL 6 months ending June ’12;
Rock FM’s TSA
Station Information
STATION FORMAT:
Rock FM
Transmission Area
280,000 listeners every week
97.4 Rock FM is the Radio Station for
Preston, Blackpool, Blackburn, Wigan,
Southport and the North West. Starting your
day off with The Breakfast Show with
Graeme & Jude and continuing the day with
more of the music you love, news, sport,
information and competitions
TYPICAL LISTENER:
Our primary target is the 15-44 year
old who works hard and likes to play hard
SOURCE:
RAJAR/IPSOS-RSL 6 months ending March ’11;
Rock FM’s TSA
Competitors
Weekly Reach
97.4 Rock FM
280
Smooth FM
225
Real Radio (was
Century)
137
***96.5 Radio Wave
71
*102.4 Wish FM
50
***The Bee
28
***107.9 Dune FM
20 AS OF Q2 09
The Bee Preston is not in Rajar yet and Dune hasn’t been since 2009
0
50
100
150
200
000’s
*Stations marked with an asterisk do not cover the whole of the Total Survey Area
***Stations marked with a hash cover a tiny proportion of the Total Survey Area
SOURCE:
RAJAR/IPSOS-RSL 6 months ending June ’12;
Rock FM’s TSA
250
300
Demographics
ABC1
181
300
250
C2DE
99
000’s
200
280
0
000’s
50
100
150
200
192
150
Female
100
50
Male
43%
0
All Adults
15 - 44
SOURCE:
RAJAR/IPSOS-RSL 6 months ending June ’12;
Rock FM’s TSA
57%
Rock FM Audience Profile
Weekly Reach
280,000
100
90
15 – 44 192,000
86
80
000’s
70
61
60
51
46
50
38
40
30
20
10
0
55
45
35
25
15
+
4
-5
4
-4
4
-3
4
-2
SOURCE:
RAJAR/IPSOS-RSL 6 months ending June ’12;
Rock FM’s TSA
Weekday Programming
Weekdays 6 – 10am
Weekdays 3 – 7pm
Weekdays 10 – 2pm
Mon - Fri 7 – 10pm
Weekdays 2 – 3pm
Mon - Thurs 10 – 1am
Breakfast Show
Demographics
180
156
160
140
000’s
120
105
100
77
80
60
43
31
40
20
16
0
***The Bee
*102.4 Wish FM
***96.5 Radio
Wave
Real (prev
Century)
Smooth FM
*Stations marked with an asterisk do not cover the whole of the Total Survey Area
***Stations marked with a hash cover a tiny proportion of the Total Survey Area
SOURCE:
RAJAR/IPSOS-RSL 6 months ending June ’12;
Rock FM’s TSA
97.4 Rock FM
www.rockfm.co.uk
Combine your radio campaign with an online campaign at www.rockfm.co.uk and
reach an EVEN BIGGER audience!
www.rockfm.co.uk has an amazing 204,536 page views per month
42,980 different people view the Rock FM website every month, and spend an
average of 14 minutes 34 seconds online
Alternatively, send your message direct to the
inbox of the 83,309 Rock FM VIP Email Members
Each week we target these members with either
the monthly newsletter, or competitions from
Rock FM and our corporate partners
Each of our members also receive a special
Birthday Email from Rock FM
SOURCE:
Rock FM Web stats for July 2012
Rock FM’s contact details
97.4 Rock FM
St Paul’s Square
Preston
Lancashire
PR1 1YE
Tel: 01772 477 700
Email: sam.whalley@rockfm.co.uk
Web: www.rockfm.co.uk