Secondary Spend
Once someone has paid for their entry ticket
into the park any additional expenditure is
known as Secondary Spend.
How much do you think someone spends in
the park?
The average spend is over £20 per visitor.
Secondary Spend opportunities include:
– Ride Photographs
Secondary Spend opportunities include:
– Ride Photographs
– Merchandising
Secondary Spend opportunities include:
– Ride Photographs
– Merchandising
– Arcades
–
–
–
–
Secondary Spend opportunities include:
Ride Photographs
Merchandising
Arcades
Secondary Gate
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–
–
–
–
Secondary Spend opportunities include:
Ride Photographs
Merchandising
Arcades
Secondary Gate
Food and Beverage
Can you increase secondary spend?
Using the park map and your knowledge of
•Does
Th13teen
need
a
donut
shop?
the park identify an area for a new secondary
•Does
Sharkbait Reef
byyour
SEALIFE
need a
spend opportunity.
Explain
chosen
location and
the secondary spend
tropical
fish store?
opportunity.
•Does
Hex need ride photography?
Secondary Spend