iTrackR Ed
Persuasive Text
Writing persuasive text
Section One Objectives:
To recognise when text is fit for
To identify the different purposes of
text and
To understand how the purpose of text
affects content and use of language
Create a persuasive leaflet
Identify different types of
persuasive text.
When you write, you need to ask yourself these questions.
“Why am I
writing? What
is my aim?”
This is YOUR
“Who am I
writing to?
Who is going
to read it?”
This is YOUR
The assessment question will always state what the
purpose of the piece of writing is, for example:
Write a leaflet for teenagers in which you persuade them
the benefits of not smoking.
Write a leaflet for parents in which you persuade them
about the benefits of school meals for their children.
The purpose is key to your writing.
It is essential that your final piece of writing suits its
purpose from beginning to end.
Let’s look at the features of different types of persuasive writing…
Before you begin any piece of writing you should consider the
audience you are writing for.
Can you identify the type of audience the following images are aimed or
What’s the point ..?
Persuasive texts are designed to persuade people or to convince people of a point
of view. Good persuasive texts tempt the reader.
Where to start ..?
Draw the audience in by making a bold statement. Address the main issue and state
your position.
Connect ..!
Use complex sentences linked with connectives that explain your views: however,
therefore, because, although, yet etc.
Did you know ..?
Ask rhetorical questions, eg ‘...Bet you didn’t know that ..!’
It’s a known fact ..!
Try to make opinions sound like fact, ‘We all know that it’s the best thing since ...’
End it ...!
Conclude by summarising your key points.
Beware of
Get the real
Analysing leaflets
In pairs, look at the leaflets provided. Discuss and complete the grid on
each leaflet.
Topic of
Fire safety in
the home
Text type
Formal language, “it
is recommended”
Structuring ideas
An effective plan should organise your ideas
into a sensible order that allows your writing
to flow and where one idea moves logically
onto the next one.
Using the planning list and frame for a leaflet
can be very helpful:
Let’s start with the planning list ....
Planning list
My leaflet is about ..
The purpose is to ...
The audience will be ...
The slogan is ...
The facts about my topic that I intend to use
in my leaflet are:
• I will use the following images:
• Ideas for my case study
• Ideas for the layout (including size, colour,
font and graphics
Go to and click on
“school dinners” for further information
and facts.
Jamie’s the main reason schools around the country
are now ‘healthy’ schools.
In fact, he was so persuasive, that the Government
passed laws to support his campaign...
Writing frame for a persuasive
Introduction – main points
Facts about the topic – background
Directions – what the reader should do
Contact details/reply slip
Go to and click on “young
people and smoking” for further
information and facts.
Mistakes to avoid ......
Remember to have well
developed paragraphs to
enable you to convey your
writing ability to the reader, in
this case me (the examiner).
Don’t forget to plan out the key
areas you intend to cover.
Look carefully at the target
audience you are writing for and
adapt your writing accordingly.
Miss Marks
The Examiner
Plan and draft writing
Present information in a
logical sequence, using
paragraphs where
Use format and structure
for different purposes
Use language suitable for
purpose and audience
Writing to Persuade
Task 1:
Plan and draft your writing using the ‘writing/planning frame for a
persuasive leaflet’.
Task 2:
A: Write a leaflet for parents in which you persuade them about
the benefits of school meals for their children.
B: Write a leaflet for teenagers in which you persuade and inform
them the dangers of smoking.
Plenary & Self Assessment
Review learning objectives:
Were you able to identify when to apply
persuasive text?
Were you able to apply the persuasive
language effectively to your target
Did you reflect this in your self assessment?
Peer Assessment
Look back through the writing. Write
a list of all the things you thought
your partner did really well. Include
things linked to the objectives, but
also include things that were not.
Write a list of everything s/he did
right. Give examples.
On Your Post-It
Two Stars & A Wish
Something new you have learnt?
Something you enjoyed in the lesson?
What were you unsure of in the lesson?