Target Market Assignment
Determining a Target Market
• What customer group will we serve? (get this
information from your teacher)
– Examples: college students, honeymooners, families
with small children, adults who’s kids are moved out
of their house, retired adults, 1st time visitors, couples
retreat, destination wedding, bachelors party,
bachelorettes party, serious gamblers, business
professionals, theatre/show enthusiasts, thrill ride
seekers
Determining the Marketing Mix
Target Market:
List at least 7
characteristics of
your target market
given by your
teacher.
*Must include at
least one example
from each of the
market segments:
demographics,
psychographics &
behavioral
characteristics
Product
Placement
(Distribution)
Promotion
Pricing
Package deal?
Airfare, hotel,
car, shuttle
service, etc>
Where can they
buy this deal
Get information
into hands of
prospective
customers
Meet the budgets
of target market
Where & what
companies?
Where do they
depart?
Be Specific –
where exactly
can I market to
these individuals?
Provide profit for
company
Activities
Customer service
Persuade them!
Theme?
Directions: With you partner, you will:
1. Identify your target market (and characteristics of their
market segment).
2. Determine the Travel package (with the Marketing Mix)
and put on your poster board. You need enough detail that
someone could tell what you are talking about.
3. Present your information to the class.
Resources: Use travel sites to find costs; Use Las Vegas visitor’s bureau to find out
information about what’s in the city; use other sites as needed.