Informative & Persuasive
Styles of Writing
PERFECT FOR TRAVEL GUIDES
&
TRAVEL AGENTS SELLING A TRIP
Informative Style
(language of travel guides)
•
Stick to facts
 • Uses reporter language (good
level)
 • Presents information
 • Creates knowledge – not emotion
 • Make sure you don’t copy your
words from the internet or books!
Informative Style
(language of travel guides)
“If you visit Rome, you must stop by the
ancient coliseum, the home of the
famous gladiator battles. Between 500
BC and 300 AD the coliseum held
weekly entertainment for Rome’s
700,000 citizens – a bloody fight to the
death for massive men and fierce
animals.”
Persuasive Style
(language of travel agents/advertising)
 •Try to convince the reader that your
place is the best, the right choice for
your holiday
 •Use convincing reasons/ examples
that make your argument seem true
 •Use strong language (action verbs,
adjectives)
Persuasive Style
(language of travel agents/advertising)
• Use convincing reasons/examples that
make your argument seem true:
“Rome has very well-preserved ancient
ruins, and for hundreds of years has
been one of the world’s most visited
cities, especially for fans of ancient
history.”
Persuasive Style
(language of travel agents/advertising)
• Use strong language
1) Positive ACTION VERBS (what will
your great travel place do for you?
“Rome will impress you , delight
your eyes and free your
imagination.”
Persuasive Style
(language of travel agents/advertising)
• Use strong language
1) Positive adjectives & description (why is
your place so great – for the 6 senses?)
“Rome is a jewel, a center of
wisdom and culture, a colossus
among cities. It is magnificent and
forever memorable.”