Engage | Transact | Reward
Snap Checkout™ Overview
Less clicks, more buys
Introduction
Snap Checkout™
Drive in-the-moment transactions with a
checkout cart designed for impulse
purchases & fast payments. By offering and
selling ONLY one item, Snap Checkout™
does one thing and does it well.
It completes the funnel with less clicks,
resulting in more buys.
Introduction
What are some Use Cases for Snap Checkout™?
Direct Mail
Web & Social
Media Ads
Televised Offers
Product Stuffers
Bill Payment
Reminders
“It seems that perfection is finally attained
not when there is no longer anything to
add, but when there is no longer anything
to take away.”
– Antoine de Saint Exupéry
Introduction
Of the smart phone and tablet owners that have
attempted to make a purchase on their device
66%
failed to complete the transaction due to
obstacles encountered during checkout.
Source: Jumio 2013 Mobile Consumer Insights
Introduction
Nearly
half
said they failed to complete a purchase
because the checkout process took too long.
Source: Jumio 2013 Mobile Consumer Insights
The problem isn’t the
consumer, it’s the process
Less Clicks, More Buys
The Checkout Process
1.
2.
3.
4.
5.
6.
7.
8.
9.
Call to action
Offer landing page
Customer information
Shipping information
Billing information
Select payment method
Payment information
Confirmation
Finish
Identify the customer
& payment information
in one step
Less Clicks, More Buys
The Six Fundamentals of Snap Checkout™
Device Agnostic
Lightweight & Fast
Simple & Distraction Free
Reinforces Throughout
Stresses Urgency
Test, test, test…
Snap Checkout can run multiple offers simultaneously, we help you
find what works and make it better, we never accept the baseline
Less Clicks, More Buys
Who are Snap Checkout’s Pre-launch Partners?
Less Clicks, More Buys
What Channels can Snap Checkout™ Support?
Mobile Campaigns
Social Media Advertising
Web Advertising
Direct Mail
Product Stuffers
Printed Advertising
Televised Offers
Less Clicks, More Buys
What is Snap Checkout™ Built on?
Snap Checkout™ uses a specialized version of
GoMo Market™, specifically engineered for
simultaneous offers, multiple channeled access,
and lightning fast speed.
Click here for platform overview
Less Clicks, More Buys
What are some ways to Drive
Customers to Snap
Checkout™?
It’s easy and secure to order from your phone
Text Renew to 51684
Tap
Personalized Direct Mail
Scan
Targeted Text Messages
Less Clicks, More Buys
What do Customers See?
Less Clicks, More Buys
Snap Checkout in Action
Visit
https://mastercard.gold-mobile.com/
Scan
Less Clicks, More Buys
The First Instance of Snap Checkout™
What does it all mean?
Less Clicks, More Buys
Features your customers may not notice,
but your funnel will with Snap Checkout™
Unbelievably fast – loads in less than half a second
Human-first design – distraction free & usability tested
Web-based – no app to download
Personalized call to action – auto filled information
MasterPass built-in – trusted brand & peace of mind
Multiple payment options – gives customers choices
Less Clicks, More Buys
What Snap Checkout™ brings to your
marketing efforts
Cloud-based and is easy to use
Built-in mobile marketing tools
Manage multiple offers at once
Comparative reports for split testing
Plugs into existing customer databases
Payment processor options
MasterPass, PayPal, and Google Wallet ready
Less Clicks, More Buys
How Much Does it Cost?
Pilot
For brands, agencies,
and direct mailers
looking to test it out
Advanced
For companies and
agencies running more
than one campaign
Enterprise
For full integration into a
company or agency’s
infrastructure
Less Clicks, More Buys
Planning Next Steps
Execute
Statement of
Work
Determine
scope with
customization
team
Package
Chosen
Client
Services
Kickoff
Engage | Transact | Reward
Let’s Get Started
with Snap Checkout™
Snap Checkout™ Use Cases
Complete Solutions
The Problem:
Our Solution:
Brian receives an offer to renew
his magazine subscription by
sending in a subscription
renewal card and a check. His
checkbook is somewhere in the
den and he’s out of stamps. He
says he’ll get to it later, but ends
up missing the deal.
Brian receives an offer to
renew his magazine
subscription. On the offer is a
call to action which enables
him to scan a QR code to go
directly to checkout. He
renews his subscription in
under 5 minutes.
Go Back
Complete Solutions
The Problem:
Our Solution:
Susan is at home watching TV
she sees a limited time offer
for a blender that she has to
have. She calls the 800
number and waits on hold for
10 minutes. She gets
distracted by the dog barking
and realizes that he needs to
go out. She hangs up.
Susan sees a limited time offer
for a blender. The TV says
there’s a special offer if she
texts-in to purchase. She does
and gets a message with a link
offering 2 for the price of 1. She
clicks the link and the offer is
reinforced, stressing the limited
quantity. She completes the
purchase in under 5 minutes.
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Complete Solutions
The Problem:
Our Solution:
Jack is visiting a website. He sees
a banner ad for cupcakes from his
girlfriend’s favorite bakery
sponsored by his credit card
company. He clicks on the ad and
is transported to a landing page
site where each page asks him for
more and more information. He
abandons his cart and goes to a
different site.
Jack is visiting a website
and sees the same banner
ad sponsored by his credit
card company. He’s able to
purchase the cupcakes
without leaving the website.
He felt secure while doing it
thanks to MasterPass and it
took him less than 60
seconds to buy.
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Complete Solutions
The Problem:
Our Solution:
Simone has just bought a new
computer. The sales rep tried
to sell Simone an extended
warranty, but Simone wanted
to come back later to get the
warranty. She forgets about the
extended warranty’s benefits
and doesn’t come back.
Simone bought the computer and
heard the sales rep’s pitch, but
remains unconvinced. She goes
home, opens the computer, and
finds a card explaining the
extended warranty’s benefits in a
different light. She’s able to act
on her impulse and buy the
warranty immediately.
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Complete Solutions
The Problem:
Our Solution:
Amy receives this month’s
bill for her car insurance. On
the due date she writes a
check and sends it in the
mail. Her payment arrives 5
days late. Her insurance
company already called her
to remind her; she doesn’t
feel like her insurance
company believes her.
Amy is signed up for automatic
bill reminders from her
insurance company. Each
month she’s texted a reminder
with a link to pay instantly. She
usually pays with her
MasterCard, so its already
stored for her. It takes her one
minute to pay her bill. She
pays every month, on time.
Go Back
GoMo Platform Architecture
Client User Admin
Client Backend Systems
API Interfaces
GoMo Chat
Shared Services &
Transport
GoMo Market
Voting
Coupons
Regimens
Group text
messaging
Two-way
SMS chat
1:1 and
1:many
Intelligent
routing
Mobile web
commerce
Rewards
management
Store
management
Ensemble
Sweepstakes
Diary cards
Group email
messaging
Two-way
secure chat
Message
templates
Message
expiration
Mobile app
commerce
Wallet
Management
Snap
Checkout™
Middleware
Application
GoMo Campaign
GoMo Service Bus (Internal API)
J2EE Architecture
Social media
integration
Search
Personalization
Variables
Reporting and
analytics
Video, image,
& audio
upload
Scheduling
Authentication
& ACL
Forms/Survey
tool
Subscriber
import
Messaging
(secure)
Rewards
Payments and
financial
management
Workflow
Database
International
Hosting
Secure Storage
Appendix
User Dashboard
SMS
Email
App push
Voice
KEY:
Separate
MySQL
Reporting
Database
MySQL
Redundant
Databases
Wireless
Carriers
& ISPs
= Exists
= Future
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